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Journalism Association of Community Colleges 2011 NorCal

Angela Rosas @AngelaRunsAmuck Facebook.com/ProAngelaRosas

Hashtag Definition: The # symbol is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.

Use the Hashtag #JACCTwitter when referring this workshop on Twitter


Follow #JACCTwitter to follow the Twitter conversation Ask questions via Twitter using #JACCTwitter #JACCTwitter TweetChat: http://tweetchat.com/room/JACCTwitter Play nice!

A. Rosas- @AngelaRunsAmuck

Newsrooms use Social Media to quickly:

Share information

Gather & research information & insights


Build relationships with readers, community

members, sources & industry professionals

A. Rosas- @AngelaRunsAmuck

Gives you direct access to current & potential readers & sources!
Organization / Journalist Branding Personalized Community Engagement Drive Link Traffic Monitor community opinion and sentiment Voice for organization and readers

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@AngelaRunsAmuck #JACCTwitter

Twitter is a place to collect the news and break the news.

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Real-Time Results twitter.com/search twitter.com/search-advanced

Archived Results topsy.com topsy.com/advanced-search

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Log in to your account and set up your mobile device. Download the application for your device. Monitor your timeline for replies and mentions, push alerts are your friend. If you're reporting from a place without Internet, use Twitter via SMS.

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#Network Branding
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Make yourself and/or your paper easy to find and recognize.

Upload a background image and profile picture, and fill out a clear, informative bio.

Use your first and last

name and include a


link to your website.

#Network Branding
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Make yourself and/or your paper easy to find and recognize.

Upload a background image and profile picture, and fill out a clear, informative bio.

Use your first and last

name and include a


link to your website.

#Network Connect
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MuckRack.com
Real-time Twitter activity

by journalists
See what journalists are
Reading Following Talking about

Site is searchable by
News Org. Tweets Links Photos

Twitter Directories

http://www.tweetsocial.com/directory Add your Twitter account to directories. List http://www.twellow.com under location and categories. http://wefollow.com http://www.loadedweb.com/twitter Social Oomph www.socialoomph.com Auto-follows, vet followers, set up automatic Direct Messages. Tweet Alarm www.tweetalarm.com Monitor Twitter: @ mentions, industry, keywords. Provides Email alerts. Twitter AutoLists http://formulists.com Form lists on Twitter automatically.

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JOURNALISM, A STATEMENT OF PURPOSE - http://www.journalism.org/resources/principles

1. JOURNALISM'S FIRST OBLIGATION IS TO THE TRUTH 2. ITS FIRST LOYALTY IS TO CITIZENS

3. ITS ESSENCE IS A DISCIPLINE OF VERIFICATION


4. ITS PRACTITIONERS MUST MAINTAIN AN INDEPENDENCE FROM THOSE THEY COVER 5. IT MUST SERVE AS AN INDEPENDENT MONITOR OF POWER 6. IT MUST PROVIDE A FORUM FOR PUBLIC CRITICISM AND COMPROMISE

7. IT MUST STRIVE TO MAKE THE SIGNIFICANT INTERESTING AND RELEVANT


8. IT MUST KEEP THE NEWS COMPREHENSIVE AND PROPORTIONAL 9. ITS PRACTITIONERS MUST BE ALLOWED TO EXERCISE THEIR PERSONAL CONSCIENCE

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Know your audience and add value to their lives.


Original news articles Campus news / alerts / events Community news / alerts / events Photos campus life

Updates traffic, parking, weather


Campus Chats Tweetchat.com Specials, deals nearby businesses (ex. Lunch deals) Other Fashion, music, politics, gaming Be the main source for your audiences needs get followed, get shared, drive traffic!
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HOOTSUITE

TWEETDECK

Schedule, Monitor, Engage: various SM sites Analytics included

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Browser: various SM sites. Monitor, Engage Provides Alerts

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#RealTime Team Effort

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CoTweet.com
A group front-end for Twitter Enables groups to engage

proactively
Assign team members roles,

permissions, and tweets


(Team member access

/engagement levels)
Email alerts

Start Here:

Be real brand yourself and your organization, properly. Follow to get followed. Know your audience add value. Be a journalist connect, share, educate. Twitter is real-time engage all the time.

You are on Twitter to encourage readership!


More followers = more link visits. Good content gets shared. Shared content = more followers.

More followers = more link visits!


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Tweet me: @AngelaRunsAmuck

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