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TASK1: Exemplify the given product /service over 4 Ps? Ans: What are 4 P,s.

The basic major marketing management decisions can be classified in one of the following four categories, namely Product, Price, Place (distribution) and Promotion.

4 PS of HCL

Product

Software

For module programs, HCL CDC has come up with an attention ready march quite well known as HCSE+. This march culminates the energy of intent oriented programming technologies with the many in-demand database technology. Career courses in module programs during HCL CDC embody the followings1

- HCSE (JAVA, .NET & Oracle) - HCSE (JAVA Track) - HCSE (Oracle DBA Track) - HCSE (Oracle Developer Track) - HCSE (.NET Track) - Modular courses For hardware as good as networking programs, HCL CDC additionally provides attention ready courses which have been applicable with the ultimate hardware as good as networking technologies in IT field. Career courses in hardware as good as networking programs during HCL CDC embody the followings-HCE (HCL Certified Engineer) - HCNE (Networking Engineer) - HCSA (System Administrator) - HCSP (System Professional) - HCTS (Technology Specialist) - Modular Courses HCL CDC additionally offers career courses in database. Following have been the little database courses offering during the institute- Oracle 9i - Oracle 10g Upgrade - SQL Server 2005 - SQL Server 2008 Last though not the least, HCL CDC additionally offers soothing ability as good as alternative courses. SmartKidz Program by HCL CDC is the meticulously written module by innovative experts. SmartKidz Program is an interactive, multi-sensory, one-on-one guidance module for IT Kids.

HCL CDC adopts ultimate as good as excellent record to explain peculiarity IT precision to the students. The CDC additionally offers assorted career growth programs along with career courses. All in all, it has been righteously acclaimed which HCL CDC is the conjectural preparation code for IT precision in India.

Price

7500 Hundred

Place

UNA Distt. .

Promotion

UNA Distt is very big Distt So door to marketing is not possible for promotion For promote over product we use different method like

New media - Websites and mobile phones that support a sales promotion. For example, Nestle printed individual codes on KIT-KAT packaging, whereby a consumer would enter the code into a dynamic website to see if they had won a prize. Consumers could also text codes via their mobile phones to the same effect. So regarding my product we will write code on the payment slip that issue to the student.

Free gifts to agent e.g. Subway gave away a card to agent and some point are add on each customer. Once the card was full the agent will get extra money. Joint promotions Between brands owned by a company, or with another company's brands. For example hcl joint sales promotions with BSNL, so for over product we use joint promotion with cold drink company and BSNL because student like cold drink and with BSNL. Because BSNL are the main internet provider at UNA distt . . Vouchers and coupons, often seen in newspapers and magazines. So we use this method for promotion of over product because newspaper reader in una disttt very large Competitions and prize draws, in newspapers, magazines, on the TV and radio, on The Internet. so we can easily promote over product. Direct mail -- Mail sent directly from over company to customers can be highly customized to suit their nature and needs. we may want to build a mailing list of over current and desired customers. Collect addresses from customers by noticing addresses on their checks, asking them to fill out information cards, etc. Keep the list online and up-to-date. Mailing lists can quickly become out-of-date. Notice mailings that get returned to us . This should be used carefully and it can incur substantial cost, you don't want to inundate your stakeholders with information so make the most of your message. Newspapers (major) - Almost everyone reads the local, major newspaper(s). we can get your business in the newspaper by placing ads, writing a letter to the editor or working with a reporter to get a story written about over business. Advertising can get quite expensive. Newspaper are often quite useful in giving advice about what and how to advertise. Know when to advertise -this depends on the buying habits of customers. Online discussion groups and chat groups -- As with e-mail, you can gain frequent exposure overself and over business by participating in online discussion groups and chat groups. Radio announcements at local Chanel -- A major advantage of radio local Chanel ads is they are usually cheaper than television local Chanel ads, and many people still listen to the radio, for example, when in their cars. Ads are usually sold on a package basis that considers the number of ads, the length of ads and when they are put on the air. . A major consideration with radio ads is to get them announced at the times that your potential customers are listening to the radio. Web pages we probably would not have seen this means of advertising on a list of advertising methods if we had read a list even two years ago. Now, advertising and promotions on the World
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Wide Web are almost commonplace. Businesses are developing Web pages sometimes just to appear up-to-date. Using the Web for advertising requires certain equipment and expertise, including getting a computer, getting an Internet service provider, buying (usually renting) a Website name, designing and installing the Website graphics and other functions as needed (for example, an online store for e-commerce), promoting the Website (via various search engines, directories, etc.) and maintaining the Website. Local magazineswe use local magazine like sombhadra magazine . are use advertisement. Networking - Spread the word to peers, professional organizations and those with whom you interact outside the organizations, e.g., educators, consultants, suppliers, clients, etc. Wall righting we use wall righting in front of college and school or at bus stop for the promotion of over company product. Hoardinguse hoarding in front of the school and college and different office. Presentations -- You're probably an expert at something. Find ways to give even short presentations, for example, at local seminars NYJM & Baghat singh youth club , Chamber of Commerce meetings, trade shows at una mahotsb , conventions, seminar at different college and school, etc. Local cable network like BCN, Shubh cable, or Himchal news etc. are use for promotion . Local festival local festival of una is una mahotasav and shinj mala so we make stall of over product and promote them inexpensively.

TASK2:-draw a marketing plane for software? ANS:6

Executive Summary At HCL, the concept of people-empowerment has been our guiding force through an eventful journey of over three decades having made HCL a $5.1 billion global conglomerate. HCL has played a pioneering role in creating and transforming the IT& IT Enabled Services Industry in India and abroad, across areas of hardware, networking solutions, distribution, infrastructure management, product engineering, managed services, software development and BPO services. this has equipped us to create and deliever appropriate content for industry-led training programs Over the years, HCL has shaped the careers of thousands of IT Professionals and transformed lives. I invite you to share this legacy of excellence in the form of HCL Career Development Centre (CDC) and become the IT Professional of tomorrow. Vision A young Indian IT professional in India is earni more than double the average salary than any other profession. They are also likely to see their salaries jump more than any other professional in the country right now, with salaries rising about 20% a year on average. In last few years, people have left their jobs in other engineering streams and joined the Software bandwagon. Even then, India faces a huge scarcity of software guys as per the recent Nasscom Survey. Infact, by 2010, the demand and supply gap is going to be as wide as half a million jobs. Taken this into consideration, HCL CDC has designed HCL Certified Software Engineer course to bridge the gap of this demand and supply Objectives OUR OBJECTIVE "To fuel initiative and foster activity by allowing individuals freedom of action and innovation in attaining defined objectives OUR PEOPLE OBJECTIVE "To help people in HCL Infosystems Ltd. share in the company's successes, which they make possible; to provide job security based on their performance; to recognize their individual achievements; and help them gain a sense of satisfaction and accomplishment from their work."

Target Markets Our target is to attract the 12th, Graduate, Bcom, Bsc, MCA / B. Tech./B.C.A /B.E /MSC (IT & CS). Student of UNA Distt .

Segmentation We segment the student of una distt in three different group 1) +2 lave 2) Graduates, Bcom, Bsc. 3) MCA/B.Tech. /BCA/B.E/MSC(IT&CS)

Target Market Segment Strategy After segment the student of una distt into three categories our company target is to attract more and more student . and tell them by taking software traning from over company IT professional in India is earn more than double the average salary than any other profession. Distribution Channels Our services will primarily be offered online through our websites. Current SaaS companies such as, Salesforce.com primarily promote their products online and through their sales force. For promotion in una dsitt we use different method we discuses above in task 1.for providing software training we can also open an software training center at una opposite to the PG College una because we get land easily at reasonable price . we not need more advertisement . Competitive Forces There are numerous competitors in the SaaS industry. At UNA distt there are many competitor of HCL Carrier development .like JET king, NIIT,and many other local center. Se these center near the UNA college. And another area that is price. Because they are providing somewhere similar kind service at low price.

Communications Local magazines, Networking ,Wall righting , Hoarding, Presentations , Local cable network , Local festival ,Training student, Vouchers and coupons, Competitions and prize draws , Direct mail -- Newspapers (major) , Online discussion groups and chat groups ,Radio announcements by local Chanel , Web pages. Etc.

Keys to Success We monitor the traffic to our website and the origin of the inquiries on our website. HCL Company uses this information to allocate their marketing dollars more effectively and improve sales conversions. Other postings on social media sites will also be monitored by a trackable link. Marketing Plan Strategy

A COST LEADERSHIP STRATEGY

Is based on the concept that we can make and market a good quality product or service at a lower cost than our competitors. These low costs should translate to profit margins that are higher than the industry average. Some of the conditions that should exist to support a cost leadership strategy include an on-going availability of operating capital, good process engineering skills, close management of labor, products designed for ease of manufacturing and low cost distribution. A DIFFERENTIATION STRATEGY is one of creating a product or service that is perceived as being unique "throughout the industry". The emphasis can be on brand image, proprietary technology, special features, superior service, a strong distributor network or other aspects that might be specific to our industry. This uniqueness should also translate to profit margins that are higher than the industry average. In addition, some of the conditions that should exist to support a differentiation strategy include strong marketing abilities, effective product engineering, creative personnel, the ability to perform basic research and a good reputation.

A FOCUS STRATEGY may be the most sophisticated of the generic strategies, in that it is a more intense form of either the cost leadership or differentiation strategy. It is designed to address a "focused" segment of the marketplace, product form or cost management process and is usually employed when it isnt appropriate to attempt an across the board application of cost leadership or differentiation. It is based on the concept of serving a particular target in such an exceptional manner, that others cannot compete. Usually this means addressing a substantially smaller market segment than others in the industry, but because of minimal competition, profit margins can be very high. In todays very competitive marketplace a strategy that insures a consistent approach to offering our product or service in a way that will outsell the competition is critical. However, in concert
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with defining the marketing strategy you must also have a well defined methodology for the day to day process of implementing it. It is of little value to have a strategy if you lack either the resources or the expertise to implement it. Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal.

. Expense Budget Summary Requirement of marketing expenses for our product is not very high our company has good brand name. So we need marketing only to create awareness of the product .so marketing expenses for 1st year is not more than 500000 lakh.
600000

500000

400000

300000

Series 1

200000

100000

0 1 st year

Expense Budget by Month Year 1 We do not expect any changes in staff or marketing that will significantly affect our budget for the 1st year.

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120000

100000

80000

60000

Series 1

40000

20000

0 1st month 2nd month 3rd month 4thmonth

And for remaining month it is depend upon the product demand. Expense Budget by Year As the company grows, we anticipate the marketing budget to increase in the second and third year. Our sample marketing plan indicates that the total marketing and sales expenses will increase to approximately 15% of total sales. Sales Forecast Sales will be generated from three sources: 1) +2 lave 2) Graduates, Bcom, Bsc. 3)MCA/B.Tech. /BCA/B.E/MSC(IT&CS

Sales Forecast by different segment Year 1 Our sales forecast for the first year is broken down by services offered or product delivered:

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3500000 3000000 2500000 2000000 1500000 1000000 500000 0 plus two stu graduate profasnal stu Series 1

Progress Measurement and Monitoring Our sample marketing plan establishes key marketing metrics to ensure that we meet ouroals and objectives. Based on current market research, we selected the metrics most relevant to our industry. Key Marketing Metrics We estimate that every 1 in 100 customers will express a sincere interest in our product and request a free consultation. Other metrics will include sales conversions, monthly subscription price, sales of software and IT services. Other Success Metrics Industry Awards Speaking Engagements Magazine Features Marketing Organization HCL Company is new in CD with high expectations. Our team is comprised of one professional with a background in software development, one individual with a background in IT and an individual with a background in business and marketing. Our team works with numerous professionals that help us deliver solutions to businesses worldwide.

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