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VISITOR PROFILE

How did visitors get here?


Q1 '12
Air
Cruise
Yacht
Total

Q1 '11

31,619
2,719
233

30,824
675
280

34,571

31,779

(%) change
2.58%
302.81%
-16.79%
8.79%

2012 YTD

2011 YTD

31,619
2,719
233

30,824
675
280

34,571

31,779

(%) change
2.58%
302.81%
-16.79%
8.79%

Total Visitor Arrivals to Bermuda for the first quarter of 2012 advanced nearly 9%
compared to the same quarter in 2011. A total of 34,571 visited the island in the first
three months of the year up from 31,779 visitors.
Air arrivals for the first quarter totaled 31,619, representing an increase of 2.6%
from the 30,824 visitors in the first quarter of 2011. While the United States remains
the islands strongest market at 63%, visitation from the Canadian region continues
to increase its market share representing 23% of all visitor arrivals to the island
during this period and increase of two percentage points over the previous year.
This rise in market share represents an increase of almost 13% in visitors from the
Canadian region. Visitors from the Rest of the World also showed an increase
moving up 7% compared to 2011, while the United States market remained constant
and UK and Europe showed declines of 4% and 10%.
With 76% of all visitors choosing to stay in commercial properties during the first
quarter led to an increased by 1% in this category. Unfortunately these visitors
spent a little less time on the island as the average nights stayed in commercial hotels
and properties declined slightly to 4.73 nights from 4.96 nights. The Average nights
stayed by all visitors inclusive of visitors staying in the private homes and other or
uncertain categories also declined in the first quarter from 6.23 nights to 5.92 nights.
Declared purpose of visit in the first quarter showed that visitors to the island for
the purpose of vacation and friends and relatives increased by 12% and 3%,
representing 53% and 14% of all visitors to the island. Business, Convention and
those visiting the island for other reasons all declined by 9%, 37% and 19%
respectively.
The first quarter is traditionally not an active period for the cruise visitor as the
island usually receives a few smaller ships in the month of March, however, an
additional two ships during this period led to a 303% increase in cruise arrivals with
a total of 2,719 visitors cruising to the island during this period. Cruise arrivals are
expected to pick up in the next quarter as the official cruise season begins.
Yacht arrivals saw 204 yachtsmen sail to the island for the first quarter, down 17%
compared to the same quarter in 2011. Moving into the second quarter Yacht
arrivals should increases as Bermuda will host the bi-annual Newport to Bermuda
race in June. This race not only results in an increase yacht arrivals but also air
visitors with family, friends and support personnel filling the island for this occasion
which has already resulted in a virtual sell out of our hotel stock during the week of
the event.

Note: Data provided by the Bermuda Government GPIS AS 400 database and H.M. Customs Bermuda.
1

Comparison of All Arrivals for the 1st Quarter

35,000
34,000

33,000
32,000
31,000
30,000

Q1 '12

1st Quarter Air Arrivals

Q1 '11

1st Quarter Cruise Arrivals

31,800

3,000

31,600

2,500

31,400

2,000

31,200

1,500

31,000

1,000

30,800
30,600

500

30,400

Q1 '12

Q1 '11

Q1 '12

Q1 '11

Note: Data provided by the Bermuda Government GPIS AS 400 database and H.M. Customs Bermuda.
2

Monthly Comparison of All Arrivals for the 1st Quarter


20,000
Q1 '12

15,000

Q1 '11

10,000
5,000

Jan

Total

Jan
Feb
Mar
Total

Air

Jan
Feb
Mar
Total

Cruise

Jan
Feb
Mar
Total

Yacht

Jan
Feb
Mar
Total

Feb

Mar

Visitors by Month
Q1 '12
Q1 '11
6,823
9,263
18,485

6,681
8,937
16,161

34,571

31,779

Visitors by Month
Q1 '12
Q1 '11
6,803
9,254
15,562

6,677
8,907
15,240

31,619

30,824

Visitors by Month
Q1 '12
Q1 '11
2,719

675

2,719

675

Visitors by Month
Q1 '12
Q1 '11
20
9
204

4
30
246

233

280

(%) change
2.1%
3.6%
14.4%
8.79%

(%) change
1.9%
3.9%
2.1%
2.58%

(%) change
0.0%
0.0%
302.8%
302.81%

(%) change
400.0%
-70.0%
-17.1%
-16.79%

Note: Data provided by the Bermuda Government GPIS AS 400 database and H.M. Customs Bermuda.
3

Air Arrivals
Summary of where air arrivals came from
All Countries

Q1 '12

United States
Canada
United Kingdom
Europe
Rest of World
Total

19,787
7,292
2,872
610
1,058

19,705
6,469
2,983
679
988

31,619
-

30,824
-

Market Share
Q1 '12

United States
Canada
United Kingdom
Europe
Rest of World

Q1 '11

(%) change

2012 YTD

0.4%
12.7%
-3.7%
-10.2%
7.1%
2.58%

2011 YTD

19,787
7,292
2,872
610
1,058

19,705
6,469
2,983
679
988

31,619

30,824

Market Share
2012 YTD

Q1 '11

62.6%
23.1%
9.1%
1.9%
3.3%

United States
Canada
United Kingdom
Europe
Rest of World

63.9%
21.0%
9.7%
2.2%
3.2%

62.6%
23.1%
9.1%
1.9%
3.3%

20,000
18,000

Q1 '12

16,000

Q1 '11

14,000
12,000
10,000
8,000
6,000
4,000
2,000
United States

Canada

United Kingdom

Europe

Rest of World

Note: Data provided by the Bermuda Government GPIS AS 400 database and H.M. Customs Bermuda.
4

(%) change
0.4%
12.7%
-3.7%
-10.2%
7.1%
2.58%

2011 YTD
63.9%
21.0%
9.7%
2.2%
3.2%

Air Arrivals by Place of Residence


United States
Q1 '12

Q1 '11

(%) change

2012 YTD

2011 YTD

New York
4,100
3,708
10.6%
4,100
3,708
Massachusetts
2,390
2,218
7.8%
2,390
2,218
New Jersey
2,202
2,083
5.7%
2,202
2,083
Florida
1,121
1,276
-12.1%
1,121
1,276
Pennsylvania
1,330
1,245
6.8%
1,330
1,245
Connecticut
1,139
1,127
1.1%
1,139
1,127
Georgia
719
703
2.3%
719
703
Texas
581
706
-17.7%
581
706
Maryland
611
659
-7.3%
611
659
California
724
652
11.0%
724
652
Virginia
508
690
-26.4%
508
690
Illinois
498
543
-8.3%
498
543
North Carolina
538
467
15.2%
538
467
Ohio
267
324
-17.6%
267
324
New Hampshire
279
314
-11.1%
279
314
Maine
236
246
-4.1%
236
246
Rhode Island
132
156
-15.4%
132
156
Michigan
224
210
6.7%
224
210
District of Columbia
104
150
-30.7%
104
150
Colorado
148
144
2.8%
148
144
South Carolina
151
175
-13.7%
151
175
Indiana
127
142
-10.6%
127
142
Tennessee
107
151
-29.1%
107
151
Minnesota
176
192
-8.3%
176
192
Wisconsin
87
101
-13.9%
87
101
Alabama
78
76
2.6%
78
76
Arizona
98
95
3.2%
98
95
U.S. Territories/Bases
48
75
-36.0%
48
75
Missouri
100
81
23.5%
100
81
Delaware
138
102
35.3%
138
102
Kentucky
79
77
2.6%
79
77
Vermont
135
122
10.7%
135
122
Mississippi
24
34
-29.4%
24
34
Washington
101
108
-6.5%
101
108
Utah
27
49
-44.9%
27
49
Oklahoma
52
48
8.3%
52
48
Oregon
49
38
28.9%
49
38
Arkansas
48
51
-5.9%
48
51
Louisiana
49
62
-21.0%
49
62
Nevada
39
64
-39.1%
39
64
Iowa
32
37
-13.5%
32
37
New Mexico
15
16
-6.3%
15
16
Kansas
43
69
-37.7%
43
69
Nebraska
25
25
0.0%
25
25
West Virginia
25
23
8.7%
25
23
Alaska
25
13
92.3%
25
13
Hawaii
17
12
41.7%
17
12
Wyoming
7
8
-12.5%
7
8
South Dakota
8
10
-20.0%
8
10
Montana
7
9
-22.2%
7
9
North Dakota
6
7
-14.3%
6
7
Idaho
13
12
8.3%
13
12
Unclassified Total
0
0
0.0%
0
0
Note: Data provided
by the Bermuda
Government GPIS AS
400 database and H.M.19,787
Customs Bermuda.19,705
Total of all United States
19,787
19,705
0.42%
5

(%) change
10.6%
7.8%
5.7%
-12.1%
6.8%
1.1%
2.3%
-17.7%
-7.3%
11.0%
-26.4%
-8.3%
15.2%
-17.6%
-11.1%
-4.1%
-15.4%
6.7%
-30.7%
2.8%
-13.7%
-10.6%
-29.1%
-8.3%
-13.9%
2.6%
3.2%
-36.0%
23.5%
35.3%
2.6%
10.7%
-29.4%
-6.5%
-44.9%
8.3%
28.9%
-5.9%
-21.0%
-39.1%
-13.5%
-6.3%
-37.7%
0.0%
8.7%
92.3%
41.7%
-12.5%
-20.0%
-22.2%
-14.3%
8.3%
0.0%
0.42%

Canada
Q1 '12
Ontario
Nova Scotia
Quebec
British Columbia
Alberta
New Brunswick
Saskatchewan
Manitoba
Newfoundland
Prince Edward Island
Yukon
Northwest Territories
Unclassified
Total Canada

Q1 '11

4,771
629
534
323
521
203
62
129
61
58

4,154
578
362
351
529
159
73
104
118
29

1
7,292

(%) change

3
9
6,469

14.9%
8.8%
47.5%
-8.0%
-1.5%
27.7%
-15.1%
24.0%
-48.3%
100.0%
-100.0%
-100.0%
#DIV/0!
12.72%

2012 YTD

2011 YTD

4,771
629
534
323
521
203
62
129
61
58
0
0
1

4,154
578
362
351
529
159
73
104
118
29
3
9
0

7,292

6,469

(%) change
14.9%
8.8%
47.5%
-8.0%
-1.5%
27.7%
-15.1%
24.0%
-48.3%
100.0%
0.0%
0.0%
0.0%
12.72%

United Kingdom
Q1 '12
Total UK

2,872

Q1 '11

(%) change

2,983

-3.72%

2012 YTD

2011 YTD

2,872

2,983

(%) change
-3.72%

Europe
Q1 '12
Germany
France
Other Europe
Italy
Switzerland
Sweden
Austria
Total Europe

Q1 '11

(%) change

147
101
152
29
154
20
7

204
102
149
47
137
28
12

610

679

2012 YTD

-27.9%
-1.0%
2.0%
-38.3%
12.4%
-28.6%
-41.7%
-10.16%

2011 YTD

147
101
152
29
154
20
7

204
102
149
47
137
28
12

610

679

(%) change
-27.9%
-1.0%
2.0%
-38.3%
12.4%
-28.6%
-41.7%
-10.16%

Other Countries
Q1 '12
Other Countries Total

Q1 '11

(%) change

1,058

988

Q1 '12
31,619

Q1 '11
30,824

7.09%

2012 YTD

2011 YTD

(%) change

1,058

988

7.09%

2012 YTD
31,619

2011 YTD
30,824

(%) change
2.58%

All Countries
All Countries
All Countries Total

(%) change
2.58%

Note: Data provided by the Bermuda Government GPIS AS 400 database and H.M. Customs Bermuda.
6

Air Visitor Market Segmentation Q1 2012


Rest of World
Europe
3%
United Kingdom 2%
9%

Canada
23%
United States
63%

Air Visitor Market Segmentation Q1 2011


Europe
United Kingdom 2%
10%

Rest of World
3%

Canada
21%
United States
64%

Note: Data provided by the Bermuda Government GPIS AS 400 database and H.M. Customs Bermuda.
7

Air Visitor by Place of Residence (Market Share)


United States
Q1 '12

Q1 '11

(%) change

2012 YTD

2011 YTD

New York
12.97%
12.03%
7.79%
12.97%
12.03%
Massachusetts
7.56%
7.20%
5.05%
7.56%
7.20%
New Jersey
6.96%
6.76%
3.05%
6.96%
6.76%
Florida
3.55%
4.14%
-14.36%
3.55%
4.14%
Pennsylvania
4.21%
4.04%
4.14%
4.21%
4.04%
Connecticut
3.60%
3.66%
-1.48%
3.60%
3.66%
Georgia
2.27%
2.28%
-0.30%
2.27%
2.28%
Texas
1.84%
2.29%
-19.77%
1.84%
2.29%
Maryland
1.93%
2.14%
-9.61%
1.93%
2.14%
California
2.29%
2.12%
8.25%
2.29%
2.12%
Virginia
1.61%
2.24%
-28.23%
1.61%
2.24%
Illinois
1.58%
1.76%
-10.59%
1.58%
1.76%
North Carolina
1.70%
1.52%
12.31%
1.70%
1.52%
Ohio
0.84%
1.05%
-19.66%
0.84%
1.05%
New Hampshire
0.88%
1.02%
-13.38%
0.88%
1.02%
Maine
0.75%
0.80%
-6.48%
0.75%
0.80%
Rhode Island
0.42%
0.51%
-17.51%
0.42%
0.51%
Michigan
0.71%
0.68%
3.98%
0.71%
0.68%
District of Columbia
0.33%
0.49%
-32.41%
0.33%
0.49%
Colorado
0.47%
0.47%
0.19%
0.47%
0.47%
South Carolina
0.48%
0.57%
-15.88%
0.48%
0.57%
Indiana
0.40%
0.46%
-12.81%
0.40%
0.46%
Tennessee
0.34%
0.49%
-30.92%
0.34%
0.49%
Minnesota
0.56%
0.62%
-10.64%
0.56%
0.62%
Wisconsin
0.28%
0.33%
-16.03%
0.28%
0.33%
Alabama
0.25%
0.25%
0.05%
0.25%
0.25%
Arizona
0.31%
0.31%
0.56%
0.31%
0.31%
U.S. Territories/Bases
0.15%
0.24%
-37.61%
0.15%
0.24%
Missouri
0.32%
0.26%
20.35%
0.32%
0.26%
Delaware
0.44%
0.33%
31.89%
0.44%
0.33%
Kentucky
0.25%
0.25%
0.02%
0.25%
0.25%
Vermont
0.43%
0.40%
7.87%
0.43%
0.40%
Mississippi
0.08%
0.11%
-31.19%
0.08%
0.11%
Washington
0.32%
0.35%
-8.83%
0.32%
0.35%
Utah
0.09%
0.16%
-46.28%
0.09%
0.16%
Oklahoma
0.16%
0.16%
5.61%
0.16%
0.16%
Oregon
0.15%
0.12%
25.71%
0.15%
0.12%
Arkansas
0.15%
0.17%
-8.25%
0.15%
0.17%
Louisiana
0.15%
0.20%
-22.95%
0.15%
0.20%
Nevada
0.12%
0.21%
-40.59%
0.12%
0.21%
Iowa
0.10%
0.12%
-15.69%
0.10%
0.12%
New Mexico
0.05%
0.05%
-8.61%
0.05%
0.05%
Kansas
0.14%
0.22%
-39.25%
0.14%
0.22%
Nebraska
0.08%
0.08%
-2.51%
0.08%
0.08%
West Virginia
0.08%
0.07%
5.96%
0.08%
0.07%
Alaska
0.08%
0.04%
87.47%
0.08%
0.04%
Hawaii
0.05%
0.04%
38.10%
0.05%
0.04%
Wyoming
0.02%
0.03%
-14.70%
0.02%
0.03%
South Dakota
0.03%
0.03%
-22.01%
0.03%
0.03%
Montana
0.02%
0.03%
-24.18%
0.02%
0.03%
North Dakota
0.02%
0.02%
-16.44%
0.02%
0.02%
Idaho
0.04%
0.04%
5.61%
0.04%
0.04%
Unclassified Total
0.00%
0.00%
0.00%
0.00%
0.00%
Note: Data provided
by the Bermuda 63.93%
Government GPIS AS
400 database and H.M.62.58%
Customs Bermuda.
Total of all United States
62.58%
-2.11%
63.93%
8

(%) change
7.79%
5.05%
3.05%
-14.36%
4.14%
-1.48%
-0.30%
-19.77%
-9.61%
8.25%
-28.23%
-10.59%
12.31%
-19.66%
-13.38%
-6.48%
-17.51%
3.98%
-32.41%
0.19%
-15.88%
-12.81%
-30.92%
-10.64%
-16.03%
0.05%
0.56%
-37.61%
20.35%
31.89%
0.02%
7.87%
-31.19%
-8.83%
-46.28%
5.61%
25.71%
-8.25%
-22.95%
-40.59%
-15.69%
-8.61%
-39.25%
-2.51%
5.96%
87.47%
38.10%
-14.70%
-22.01%
-24.18%
-16.44%
5.61%
0.00%
-2.11%

Canada
Q1 '12
Ontario
Nova Scotia
Quebec
British Columbia
Alberta
New Brunswick
Saskatchewan
Manitoba
Newfoundland
Prince Edward Island
Yukon
Northwest Territories
Unclassified
Total Canada

15.09%
1.99%
1.69%
1.02%
1.65%
0.64%
0.20%
0.41%
0.19%
0.18%
0.00%
0.00%
0.00%
23.06%

Q1 '11

(%) change

13.48%
1.88%
1.17%
1.14%
1.72%
0.52%
0.24%
0.34%
0.38%
0.09%
0.01%
0.03%
0.00%
20.99%

11.97%
6.09%
43.80%
-10.29%
-3.99%
24.46%
-17.20%
20.92%
-49.60%
94.97%
0.00%
0.00%
0.00%
9.89%

2012 YTD

2011 YTD

15.09%
1.99%
1.69%
1.02%
1.65%
0.64%
0.20%
0.41%
0.19%
0.18%
0.00%
0.00%
0.00%
23.06%

13.48%
1.88%
1.17%
1.14%
1.72%
0.52%
0.24%
0.34%
0.38%
0.09%
0.01%
0.03%
0.00%
20.99%

(%) change
11.97%
6.09%
43.80%
-10.29%
-3.99%
24.46%
-17.20%
20.92%
-49.60%
94.97%
0.00%
0.00%
0.00%
9.89%

United Kingdom
Q1 '12
Total UK

9.08%

Q1 '11

(%) change

9.68%

-6.14%

2012 YTD

2011 YTD

9.08%

9.68%

(%) change
-6.14%

Europe
Q1 '12
Germany
France
Other Europe
Italy
Switzerland
Sweden
Austria
Total Europe

0.46%
0.32%
0.48%
0.09%
0.49%
0.06%
0.02%
1.93%

Q1 '11

(%) change

0.66%
0.33%
0.48%
0.15%
0.44%
0.09%
0.04%
2.20%

-29.75%
-3.47%
-0.55%
-39.85%
9.58%
-30.37%
-43.13%
-12.42%

2012 YTD

2011 YTD

0.46%
0.32%
0.48%
0.09%
0.49%
0.06%
0.02%
1.93%

0.66%
0.33%
0.48%
0.15%
0.44%
0.09%
0.04%
2.20%

(%) change
-29.75%
-3.47%
-0.55%
-39.85%
9.58%
-30.37%
-43.13%
-12.42%

Other Countries
Q1 '12
Other Countries Total

3.35%

Q1 '11

(%) change

3.21%

4.39%

2012 YTD

2011 YTD

3.35%

3.21%

(%) change
4.39%

All Countries
All Countries
All Countries Total

Q1 '12
100.00%

Q1 '11
(%) change
100.00%
0.00%

2012 YTD
100.00%

2011 YTD
(%) change
100.00%
0.00%

Note: Data provided by the Bermuda Government GPIS AS 400 database and H.M. Customs Bermuda.
9

Air Arrivals by Age and Gender


Visitor Age Segmented by Sex
Males

0-19
20-29
30-39
40-49
50-59
Over 59
Total

Females

0-19
20-29
30-39
40-49
50-59
Over 59
Total

Q1 '12

Q1 '11

(%) change

1,148

890

29.0%

1,172
2,524
4,094
4,175
4,014
17,127

1,239
2,665
4,239
4,238
3,876
17,147

-5.4%
-5.3%
-3.4%
-1.5%
3.6%
-0.12%

Visitor Age Segmented by Sex


Q1 '12
Q1 '11
(%) change
1,259
1,635
2,259
2,748
3,202
3,389
14,492

1,023
1,597
2,130
2,649
3,104
3,174
13,677

23.1%
2.4%
6.1%
3.7%
3.2%
6.8%
5.96%

Visitor Age Segmented by Sex


Total

0-19
20-29
30-39
40-49
50-59
Over 59
Total

Q1 '12

Q1 '11

(%) change

2,407
2,807
4,783
6,842
7,377
7,403

1,913
2,836
4,795
6,888
7,342
7,050

25.8%
-1.0%
-0.3%
-0.7%
0.5%
5.0%

31,619

30,824

2.58%

Note: Data provided by the Bermuda Government GPIS AS 400 database and H.M. Customs Bermuda.
10

Purpose of Visit
Purpose of visit
Q1 '12

Vacation
Friend / Relative
Business
Convention
Other

16,854
4,469
9,627
365
304
31,619

Total

Q1 '11
14,994
4,325
10,548
583
374
30,824

(%) change
12.4%
3.3%
-8.7%
-37.4%
-18.7%
2.6%

Q1 2012
Convention

1%

Business
31%

Friend /
Relative
14%

2012 YTD

2011 YTD

16,854
4,469
9,627
365
304
31,619

14,994
4,325
10,548
583
374
30,824

(%) change
12.4%
3.3%
-8.7%
-37.4%
-18.7%
2.6%

Q1 2011

Other
1%

Convention
3%

Vacation
53%

Other
1%

Vacation
49%
Business
34%

Friend /
Relative
14%

Note: Data provided by the Bermuda Government GPIS AS 400 database and H.M. Customs Bermuda.
11

Bednight Data
Where did air visitors Stay
Q1 '12

Resort Hotels
Small Hotels
Cottage Colonies
Private Clubs
Cottage Suites/Apt.
Inns
Bed & Breakfast
All Commercial Properties

Private Homes
Uncertain
Total

Q1 '11

15,532
5,851
1,161
445
666
175
216
24,046
7,452
121

15,395
5,455
1,290
292
742
264
330
23,768
6,882
174

31,619

30,824

(%) change
0.89%
7.26%
-10.00%
52.40%
-10.24%
-33.71%
-34.55%
1.17%
8.28%
-30.46%
2.58%

2012 YTD

2011 YTD

15,532
5,851
1,161
445
666
175
216

15,395
5,455
1,290
292
742
264
330

24,046

23,768

7,452
121
31,619

6,882
174
30,824

(%) change
0.9%
7.3%
-10.0%
52.4%
-10.2%
-33.7%
-34.5%
1.17%
8.3%
-30.5%
2.58%

Intended bednights by accommodation type


Q1 '12
No. of visitors

Resort Hotels
Small Hotels
Cottage Colonies
Private Clubs
Cottage Suites/Apt.
Inns
Bed & Breakfast
All Commercial Properties

Private Homes
Uncertain
Total

No. of
bednights

2012 YTD
Avg. Stay in
nights

No. of Visitors

No. of
bednights

Avg. Stay in
nights

4.23
4.80
7.14
5.12
9.98
4.11
8.90

15,532
5,851
1,161
445
666
175
216
24,046
7,452
121

65,682
28,076
8,292
2,280
6,648
720
1,922
113,620
72,920
609

4.23
4.80
7.14
5.12
9.98
4.11
8.90
4.73
9.79
5.03

15,532
5,851
1,161
445
666
175
216
24,046
7,452
121

65,682
28,076
8,292
2,280
6,648
720
1,922
113,620
72,920
609

4.73
9.79
5.03

31,619

187,149

5.92

31,619

187,149

5.92

Intended bednights by accommodation type


Q1 '11
No. of visitors

Resort Hotels
Small Hotels
Cottage Colonies
Private Clubs
Cottage Suites/Apt.
Inns
Bed & Breakfast
All Commercial Properties

Private Homes
Uncertain
Total

No. of
bednights

2011 YTD
Avg. Stay in
nights

No. of Visitors

No. of
bednights

15,395
5,455

64,993
29,248

4.22
5.36

15,395
5,455

64,993
29,248

1,290
292
742
264
330
23,768
6,882
174

9,044
1,601
9,288
1,492
2,304
117,970
73,050
1,023

7.01
5.48
12.52
5.65
6.98
4.96
10.61
5.88

1,290
292
742
264
330
23,768
6,882
174

9,044
1,601
9,288
1,492
2,304
117,970
73,050
1,023

30,824

192,043

6.23

30,824

192,043

Note: Data provided by the Bermuda Government GPIS AS 400 database and H.M. Customs Bermuda.
12

Avg. Stay in
nights

4.22
5.36
7.01
5.48
12.52
5.65
6.98
4.96
10.61
5.88

6.23

Cruise Arrivals
Summary of where Cruise arrivals came from
All Countries

United States
Canada
United Kingdom
Europe
Rest of World
Total

Q1 '12

Q1 '11

1,340
300
143
890
46

517
46
88
14
10

2,719

675

Market Share
Q1 '12

United States
Canada
United Kingdom
Europe
Rest of World

(%) change

2012 YTD

159.2%
552.2%
62.5%
6257.1%
360.0%
302.81%

2011 YTD

1,340
300
143
890
46

517
46
88
14
10

2,719

675

159.2%
552.2%
62.5%
6257.1%
360.0%
302.81%

Market Share
2012 YTD

Q1 '11

49.3%
11.0%
5.3%
32.7%
1.7%

(%) change

United States
Canada
United Kingdom
Europe
Rest of World

76.6%
6.8%
13.0%
2.1%
1.5%

2011 YTD

49.3%
11.0%
5.3%
32.7%
1.7%

76.6%
6.8%
13.0%
2.1%
1.5%

Yacht Arrivals
Summary of where yacht arrivals came from
All Countries

March '12

United States
Canada
United Kingdom
Europe
Rest of World
Total

March '11

(%) change

2012 YTD

2011 YTD

15

32

-53.1%

27

37

-27.0%

38

0.0%

46

1433.3%

19

21

-9.5%

19

25

-24.0%

113

188

-39.9%

117

211

-44.5%

19

850.0%

24

500.0%

204

246

-17.07%

233

Market Share
March '12

United States
Canada
United Kingdom
Europe
Rest of World

(%) change

280

-16.79%

Market Share
March '11

7.4%

13.0%

18.6%

1.2%

9.3%

8.5%

55.4%

76.4%

9.3%

0.8%

2012 YTD

United States
Canada
United Kingdom
Europe
Rest of World

2011 YTD

11.6%

13.2%

19.7%

1.1%

8.2%

8.9%

50.2%

75.4%

10.3%

1.4%

Note: Data provided by the Bermuda Government GPIS AS 400 database and H.M. Customs Bermuda.
13

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