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FALL 2007 IT430 - E-COMMERCE (Session - 6 ) FINALTERM EXAMINATION Marks: 70 Time: 150min

StudentID/LoginID: Student Name: Center Name/Code: Exam Date:

______________________________ ______________________________ ______________________________ Tuesday, March 18, 2008

Please read the following instructions carefully before attempting any of the questions: Note: This paper is Close book and Close Handouts. You are not allowed to use any tool like MS Front Page, Dream Weaver etc. for attempting the code related questions. 1. Attempt all questions. Marks are written adjacent to each question. 2. Do not ask any question about the contents of this examination from anyone. a. If you think that there is something wrong with any of the questions, attempt it to the best of your understanding. b. If you believe that some essential piece of information is missing, make an appropriate assumption and use it to solve the problem. c. Write all steps, missing steps may lead to deduction of marks. **WARNING: 1. Please note that Virtual University takes serious note of unfair means. Anyone found involved in cheating will get an `F` grade in this course . 2. Use of cell phone during the examination is strictly prohibited, otherwise strict disciplinary action will be taken as per university rules. For Teacher's use only 4 5 6 7

Question

10

Total

Marks Question Marks

11

12

13

14

Question No: 1

( Marks: 15 )

a) What is meant by Topology? What are its various types with respect to networking? Write names only. (2+4) b) Differentiate between the HTML and XML. Make a comparison table. (4) c) What is Data Mining? Elaborate its advantages in business applications (5) Question No: 2 ( Marks: 15 )

a) What are the e-business revenue generating models? Brief each shortly. (10) b) Differentiate between the web catalogue revenue model and digital content revenue model. Make a comparison table including examples(5) Question No: 3 ( Marks: 15 )

a) What do you understand by the terms spamming emails and opt-in-emails? (2+2) b) What do you understand by banner advertising? (4) c) Enlist the web advertising payment modes. Write only mode names in bullet format. (7) Question No: 4 ( Marks: 15 )

a) What do you understand by Supply Chain Management (SCM)? Explain its activities briefly. (3+6) b) Write a short note on Customer Relationship Management (CRM) in the current scenario. Support your answer with the help of some examples. (6) Question No: 5 ( Marks: 1 ) - Please choose one

Identity that machine which services the internet request?

Web Client Web Server Browser Mozilla

Question No: 6

( Marks: 1 )

- Please choose one

What does ETO stands for

Question No: 7

Electronic Transactions Ordinance Electric Transport ordinance Electronic Treaty Organization All ( Marks: 1 ) - Please choose one

Characterization and Clustering are . Types of Data Mining

Question No: 8

Predictive Selective Descriptive Additive ( Marks: 1 ) - Please choose one

In which type of data mining, ID3 algorithms is used?

Question No: 9

Classification Association Characterization Clustering ( Marks: 1 ) - Please choose one

Which one of the following algorithms does not include in symmetric key algorithms


Question No: 10

DES RC2 RC4 RSA ( Marks: 1 ) - Please choose one

Which type of Data Mining contains the elements as Support and confidence?

Question No: 11

Classification Association Characterization Clustering ( Marks: 1 ) - Please choose one

EFT stands for

Question No: 12

Electronic Funds Transfer Electronic Finance Transfer Easy Funds Transfer Early Funds Transaction ( Marks: 1 ) - Please choose one

OLAP stands for

Online Analytical Program


Question No: 13

Online Analytical Processing Online Application Program Online Analysis Performance ( Marks: 1 ) - Please choose one

Television, radio and print media are in a (n) . Mode

Question No: 14

Passive Active Static Dynamic ( Marks: 1 ) - Please choose one

In which type of approach, we sum up and integrate the information in a particular dimension to show the result?

Slice Dice Drill down Roll up