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UNIT Author HAND OUT DATE STUDENT

Unit 4 Business Environment Mr Ratnesh Pandey VERIFIER SUBMISSION DATE TERM

Cours

HNC- Business e Alankrita Bista

Jun 2012

ASSIGNMENT GUIDELINES 1. 2. 3. 4. 5. 6. 7. 8. 9. This Assignment is designed to help you achieve a Merit or Distinction. During your Structured Individual Study (SIS), you are required to answer each question above (Outcomes Assessment Criteria) which has been covered separately in respective Lessons. In your answer, write about the key concepts highlighted by the Lesson (underpinning knowledge). You can get an idea of the key concepts by referring to the Lessons handout, in the Overview section of the Lesson. Look for real-life examples to apply your key concepts (applied knowledge). Make use of the SIS time to research books. During your SIS time, use the computer to research recommended websites and word process your Assignment. Follow the guidelines given in your Handbook. Study the Merit and Distinction Descriptors below to ensure that your work demonstrates compliance in order for it to be considered for their respective Awards.

It is important that the work you produce is carefully planned & written. Your work should demonstrate (a) your understanding of the theory you have learned (underpinning knowledge) and (b) your ability to apply it to real life/contemporary situations/case study (applied knowledge). Please follow the instructions below: 1. Start each answer from a new page 2. Highlight each question clearly 3. Avoid bullet points and restrict the use of numberings; remember that you are supposed to write an essay. 4. All work should be comprehensively referenced and all sources must be acknowledged fully, this includes books & journals used as well websites visited. Details such as page numbers, publishers and publication year should also be stated, in addition to the name of the author(s) and publication. Books, articles and journals should be the main sources; net sources are allowed up to 25% max. 5. Follow Harvard Referencing system. 6. Ensure that your work is within the stated word limit. 7. All work should be word-processed. 8. Pages should be numbered (bottom right hand corner) 9. Assignment sheet should be attached in the front. 10. Spell check the document and read thoroughly for grammatical errors. 11. 1.5-line spacing is preferred but is not essential. 12. Bibliography at the end of the assignment. The correct format to answer each question (Task) is as follows: 1. Introduction (analyse the question which theory is it trying to ask you to demonstrate?) 2. Underpinning Knowledge (write about the relevant theory/points) 3. Applied Knowledge (apply the theory/points you have written about in your underpinning knowledge to your case study/real life example) 4. Conclusion (summarise what you have written in 2 & 3 above).

(FROM Outcomes Assessment Criteria)

DESCRIPTORS

PASS

Learners Evidence Shows

Tutor to Check

COMMENTS/FEEDBACK

Identify the mission, Objectives and responsibilities of an organization w i t h i n its e n v i r o n me n t . Investigate the economic, social, and global e n v i r o n m e n t in which organizations operate.

(1a) Identify the mission, Values and key objectives of an organization and assess the influence of stakeholders. (1b) Evaluate the extent to which an organization achieves the objectives of three stakeholders. (1c) Explain the responsibilities of an organization and strategies employed to meet them. (2a) Explain how Economic Systems attempt to allocate and make effective use of resources. (2b) Discuss the impact of social welfare and industrial policy initiatives on organizations and the wider community. (2c) Evaluate the impact of macro economic policy measures and the influence of the global economy on UK-based organizations and stakeholders. Explain how market structures in practice deviate from the model of perfect competition. Use a range of examples to illustrate the relationship between market forces and organizational responses. Explain the behaviour and competitive strategies employed by an organization and discuss the role of the Competition Commission and regulatory bodies.

Investigate t h e behaviour of organizations and the market environment.

Explore the significance of International trade and the European d i m e n s i o n f o r UK businesses.

Discuss the importance of International trade, economic integration and global markets to UK business organizations. Analyse the impact of two policies of the European Union on UK business organizations. Explain the Economic implications for the UK of entry into EMU.

MERIT DESCRIPTORS
1 Identify and apply strategies to find appropriate solution 2 Select/ design and apply appropriate methods/techniques 3 Present and communicate appropriate findings -

Learners Evidence Shows Relevant theories and techniques have been applied Effective judgments have been made Complex problems with more than one variable have been explored An effective approach to study and research has been used. A range of sources of information used The selection methods and techniques/sources justified The design of methods/techniques justified Complex information/data have been synthesized and processed. Appropriate learning methods/techniques applied Appropriate structure and approach has been used Logical and coherent arguments have been presented Technical language accurately used A range of methods of presentation has been used

COMMENTS/FEEDBACK

Appropriate media used Familiar and unfamiliar contexts have been used It is appropriate for familiar and unfamiliar audiences Learners Evidence Shows

DISTINCTION DESCRIPTORS
1 Use critical reflection to evaluate own work and justify valid conclusions 2 Take responsibility for managing and organizing activities

COMMENTS/FEEDBACK

Synthesis has been used to generate and justify valid conclusions The validity of results has been judged Self criticism of approach has taken place Evaluation has taken place using defined criteria Realistic improvements have been proposed against characteristics for success Autonomy/independence demonstrated Substantial activities/projects have been planned, managed and organized The unforeseen have been accommodated The importance of interdependence has been recognized Ideas generated and decisions taken Self evaluation has taken place Convergent and lateral thinking have been applied Problems have been solved Capacity for innovation and creative thought has been used Receptiveness to new ideas have been demonstrated Unfamiliar contexts have been applied

Demonstrate convergent, lateral and creative thinking

Any Other Comments

Grade Given by Tutor: Pass Merit Distinction IV Grading Check : Agree Disagree MODIFY GRADE TO Students Response: o o o o o Tutor Signature:Date:.

IV Signature: Date:..

Student Signature:

Date:

Assignment British Airways Plc (BA)


The recent economic recession in many parts of the world have affected various industries and eventually, individual companies in several ways. Prices of goods and services have risen, causing the demand for goods and services to fall. Among the affected industries and companies is the airline and the British Airways PLC respectively. This has caused many organisations to adopt different strategies to dealing with the situation. While some have decided to merge the others are laying off its workers. However, as you have studied on your course, proper strategies cannot be drawn unless one has a good understanding of the situation in the business environment.

Your task: i. ii. Identify the mission, Values and key objectives of the British Airways and assess the influence of stakeholders on the organisation. Using PESTEL and any management tool you are familiar with evaluate the impact of macro economic policy measures and the influence of the global economy on British airways and its stakeholders. iii. Explain whether the problems facing the British airways can be found in a planned economic system and discuss whether the economic system in which the BA operates allocates resources better. iv. State the market in which the British Airways operate and discuss whether it is easy to merge in that type of market (regulatory environment implication etc) v. Explain whether the British airways have benefited from international business/trade and the European Union. What will be the business implication to the BA, if the UK, joins the European Monetary Union (EMU).

Instructions -You are required to produce an academic report of 3000 words (+/- 10%) covering all the questions given below. -The colleges regulations concerning cheating, collusion and plagiarism apply to this assessment. (All sources must be referenced by using Harvard Referencing System)

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