Professional Documents
Culture Documents
Blue Shield
2011 All Rights Reserved. Based on the book Unleashing Innovation, Snyder & Duarte, 2008 Jossey Bass. Nancy_A_Tennant@whirlpool.com
Blue Shield
2011 All Rights Reserved. Based on the book Unleashing Innovation, Snyder & Duarte, 2008 Jossey Bass. Nancy_A_Tennant@whirlpool.com
Whirlpool Corporation
~$18B+ Revenues
#1 Global Share
Blue Shield
2011 All Rights Reserved. Based on the book Unleashing Innovation, Snyder & Duarte, 2008 Jossey Bass. Nancy_A_Tennant@whirlpool.com
99 Years of Transformation
Blue Shield
2011 All Rights Reserved. Based on the book Unleashing Innovation, Snyder & Duarte, 2008 Jossey Bass. Nancy_A_Tennant@whirlpool.com
Blue Shield
FROM
TO
Blue Shield
2011 All Rights Reserved. Based on the book Unleashing Innovation, Snyder & Duarte, 2008 Jossey Bass. Nancy_A_Tennant@whirlpool.com
Leading Innovation
1999
First Steps
2000 - 2002
Embedding Innovation
2003 - 2004
Leadership Tension
2005 - 2007
Innovation Burst
2008 - 2009
Focused Innovation
2010+
Turbo Charge
Composure
Competitiveness
Confidence
Composure
Focus
Composure
Blue Shield
2011 All Rights Reserved. Based on the book Unleashing Innovation, Snyder & Duarte, 2008 Jossey Bass. Nancy_A_Tennant@whirlpool.com
Blue Shield
2011 All Rights Reserved. Based on the book Unleashing Innovation, Snyder & Duarte, 2008 Jossey Bass. Nancy_A_Tennant@whirlpool.com
Leadership Challenge #1
1999
Beginning
2000 - 2002
Embedding Innovation
2003 - 2004
Point of Leadership Tension & Transition
2005 - 2007
Innovation Burst
2008 - 2009
2010+
Focused Innovation
Turbo Charge
Blue Shield
10
Adopted
Innovation must come from Everyone Tap the best thinking in the world Expect investment upfront without immediate pay-off Big change requires a massive scalable approach over time
Blue Shield
2011 All Rights Reserved. Based on the book Unleashing Innovation, Snyder & Duarte, 2008 Jossey Bass. Nancy_A_Tennant@whirlpool.com
11
Innovation Approach
Embedded innovation
Blue Shield
2011 All Rights Reserved. Based on the book Unleashing Innovation, Snyder & Duarte, 2008 Jossey Bass. Nancy_A_Tennant@whirlpool.com
12
ORGANIZATIONAL
With the right governance
Blue Shield
2011 All Rights Reserved. Based on the book Unleashing Innovation, Snyder & Duarte, 2008 Jossey Bass. Nancy_A_Tennant@whirlpool.com
13
Management System
14
I-Heroes
who acts for a larger purpose in the face of risk and beyond the actions expected in the role he or she occupies
Schulman (1996)
One
Blue Shield
2011 All Rights Reserved. Based on the book Unleashing Innovation, Snyder & Duarte, 2008 Jossey Bass. Nancy_A_Tennant@whirlpool.com
15
Leadership Challenge #2
1999
Beginning
2000 - 2002
Embedding Innovation
2003 - 2004
Point of Leadership Tension
2005 - 2007
Innovation Burst
2008 - 2009
Focused Innovation
2010+
Turbo Charge
Blue Shield
2011 All Rights Reserved. Based on the book Unleashing Innovation, Snyder & Duarte, 2008 Jossey Bass. Nancy_A_Tennant@whirlpool.com
Blue Shield
2011 All Rights Reserved. Based on the book Unleashing Innovation, Snyder & Duarte, 2008 Jossey Bass. Nancy_A_Tennant@whirlpool.com
17
Learnings
Emotional experience that caused our leaders to:
Deeply question why they were not embracing innovation
Realize they had not engaged their organizations in idea generation and innovation embedment Commit to lead with impact, passion, and drive results
Blue Shield
2011 All Rights Reserved. Based on the book Unleashing Innovation, Snyder & Duarte, 2008 Jossey Bass. Nancy_A_Tennant@whirlpool.com
18
Blue Shield
2011 All Rights Reserved. Based on the book Unleashing Innovation, Snyder & Duarte, 2008 Jossey Bass. Nancy_A_Tennant@whirlpool.com
19
Leadership Challenge #3
1999
Beginning
2000 - 2002
Embedding Innovation
2003 - 2004
Point of Leadership Tension & Transition
2005 - 2007
Innovation Burst
2008 - 2009
2010+
Focused Innovation
Turbo Charge
20
P U L
2004
Breakthrough
L
P
More Resources than Output
U
Scaling
S
Launch Proof of Concept
H
Time
Blue Shield
2011 All Rights Reserved. Based on the book Unleashing Innovation, Snyder & Duarte, 2008 Jossey Bass. Nancy_A_Tennant@whirlpool.com
21
Nurture
Blue Shield
2011 All Rights Reserved. Based on the book Unleashing Innovation, Snyder & Duarte, 2008 Jossey Bass. Nancy_A_Tennant@whirlpool.com
22
EXAMPLE STEP 1
A commodity business
Discover
What were our industry orthodoxies? Buy once, come back in 10 years Consumers wont pay for a premium filtering system
Blue Shield
2011 All Rights Reserved. Based on the book Unleashing Innovation, Snyder & Duarte, 2008 Jossey Bass. Nancy_A_Tennant@whirlpool.com
23
EXAMPLE STEP 1
A commodity business
Discover
Blue Shield
24
EXAMPLE STEP 2
Develop
We immersed in the consumers world: Purified water is a priority, I need something I can trust Families are busy and they miss the weekly delivery Consumers cant trust delivery service Its a hassle! Identified the viability of a new business model
2011 All Rights Reserved. Based on the book Unleashing Innovation, Snyder & Duarte, 2008 Jossey Bass. Nancy_A_Tennant@whirlpool.com
Blue Shield
25
EXAMPLE STEP 3
Orthodoxies
We sell hard goods
Nurture
Challenges?
Why not sell a water service?
Result: Eco-House
Customer Insights:
Consumers are wiling to spend $X a month in water
New needs?
A simplified process to bring it home
Core Competence:
A sales force in the market place
Leverage?
A natural extension to maintain a rental business
26
Blue Shield
2011 All Rights Reserved. Based on the book Unleashing Innovation, Snyder & Duarte, 2008 Jossey Bass. Nancy_A_Tennant@whirlpool.com
Blue Shield
2011 All Rights Reserved. Based on the book Unleashing Innovation, Snyder & Duarte, 2008 Jossey Bass. Nancy_A_Tennant@whirlpool.com
27
$350
ASV CAGR +3.9 % 02 09
$325
ASV CAGR (3.4)% 97 02
$300
$275
$250
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Blue Shield
2011 All Rights Reserved. Based on the book Unleashing Innovation, Snyder & Duarte, 2008 Jossey Bass. Nancy_A_Tennant@whirlpool.com
28
4.70 4.20
3.50
3.04 3.13
2.00
1.30
0.10
0.20
2003
2004
2005
2006
2007
2008
2009
Blue Shield
2011 All Rights Reserved. Based on the book Unleashing Innovation, Snyder & Duarte, 2008 Jossey Bass. Nancy_A_Tennant@whirlpool.com
29
Leadership Challenge #4
1999
Beginning
2000 - 2002
Embedding Innovation
2003 - 2004
Point of Leadership Tension & Transition
2005 - 2007
Innovation Burst
2008 - 2009
2010+
Turbo Charge
Focused Innovation
30
Focused Innovation
Blue Shield
2011 All Rights Reserved. Based on the book Unleashing Innovation, Snyder & Duarte, 2008 Jossey Bass. Nancy_A_Tennant@whirlpool.com
31
Examples
- Right forums, right decisions - Set the right dimensions - Alignment to strategy by assigning goals
X%
Y%
Z%
Blue Shield
2011 All Rights Reserved. Based on the book Unleashing Innovation, Snyder & Duarte, 2008 Jossey Bass. Nancy_A_Tennant@whirlpool.com
32
2011 All Rights Reserved. Based on the book Unleashing Innovation, Snyder & Duarte, 2008 Jossey Bass. Nancy_A_Tennant@whirlpool.com
P U L L
1
More Resources than Output
Breakthrough
3
Leaders need to challenge content feeling in the organization
P U S H
2
A few leaders will be Innovation heroes
Time
Blue Shield
2011 All Rights Reserved. Based on the book Unleashing Innovation, Snyder & Duarte, 2008 Jossey Bass. Nancy_A_Tennant@whirlpool.com
34
Leading Innovation
1999
First Steps
2000 - 2002
Embedding Innovation
2003 - 2004
Leadership Tension
2005 - 2007
Innovation Burst
2008 - 2009
Focused Innovation
2010+
Turbo Charge
Composure
Competitiveness
Confidence
Curiosity
Focus
Composure
Blue Shield
2011 All Rights Reserved. Based on the book Unleashing Innovation, Snyder & Duarte, 2008 Jossey Bass. Nancy_A_Tennant@whirlpool.com
35
Blue Shield
2011 All Rights Reserved. Based on the book Unleashing Innovation, Snyder & Duarte, 2008 Jossey Bass. Nancy_A_Tennant@whirlpool.com
36
Blue Shield
2011 All Rights Reserved. Based on the book Unleashing Innovation, Snyder & Duarte, 2008 Jossey Bass. Nancy_A_Tennant@whirlpool.com
37