The Art of Becoming a Multimillionaire Real Estate Investor: A Step-By-Step Guide to Achieving Real Estate Success
By Mike Cherwenka and Tolla Cherwenka
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About this ebook
In The Art of Becoming a Multimillionaire Real Estate Investor, the Godfather and First Lady of real estate, Mike and Tolla Cherwenka, reveal the secrets behind their success in fixing and flipping houses.
Using an array of personal examples and stories, the Cherwenkas detail six key steps to obtaining your real estate goals. Whether you have investing goals of flipping one house per year or two per week, this guide will help pave your way to reputable real estate success. It teaches you to:
have an unbreakable focus;
get money (good or bad credit/money or no money);
find the right property;
stage it so it sells; and
sell with large returns.
The Art of Becoming a Multimillionaire Real Estate Investor offers an informative, enthusiastic, and realistic look at investing in real estate. It includes both psychological and practical advice to help you overcome yours fears and resistance to taking on the challenge as well as the nuts-and-bolts knowledge needed to act and succeed.
Mike Cherwenka
Mike Cherwenka is known as the Godfather of Fix-and-Flip because he has flipped more than 2,100 homes. He also fosters real estate investors on their journeys to becoming experienced investors. Cherwenka teaches through a hands-on flipping experience. Tolla Cherwenka started flipping luxury homes in upscale communities in Atlanta, Georgia, in 2005. Additionally, she is a worldwide thought leader and business-transformation architect for a Fortune 500 software company.
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The Art of Becoming a Multimillionaire Real Estate Investor - Mike Cherwenka
Copyright © 2018 Mike and Tolla Cherwenka.
All rights reserved. No part of this book may be used or reproduced by any means, graphic, electronic, or mechanical, including photocopying, recording, taping or by any information storage retrieval system without the written permission of the author except in the case of brief quotations embodied in critical articles and reviews.
Archway Publishing
1663 Liberty Drive
Bloomington, IN 47403
www.archwaypublishing.com
1 (888) 242-5904
Because of the dynamic nature of the Internet, any web addresses or links contained in this book may have changed since publication and may no longer be valid. The views expressed in this work are solely those of the author and do not necessarily reflect the views of the publisher, and the publisher hereby disclaims any responsibility for them.
Any people depicted in stock imagery provided by Thinkstock are models, and such images are being used for illustrative purposes only.
Certain stock imagery © Thinkstock.
ISBN: 978-1-4808-5777-3 (sc)
ISBN: 978-1-4808-5778-0 (hc)
ISBN: 978-1-4808-5776-6 (e)
Library of Congress Control Number: 2018903039
Archway Publishing rev. date: 04/11/2018
To our parents, Mike and Ilse Cherwenka and Gilberto and Laurine Soto, for their unconditional love, support, and inspiration.
Contents
What Industry Leaders Are Saying about Mike and Tolla Cherwenka
Meet the Cherwenkas
Mike’s Story
Tolla’s Story
Mike and Tolla’s Story
Chapter 1 Mike and Tolla’s Roles in the Wholesale Fix-and-Flip Process
Chapter 2 How to Get Focused
Chapter 3 Understanding Credit
Chapter 4 Using Your Home to Start Investing
Chapter 5 Using Credit and Not Cash to Purchase Investment Property Case Study
Chapter 6 How to Get Property with No Money and No Credit
Chapter 7 Launch Your Real Estate Career With No Money
Chapter 8 How to Buy in Area with the Highest Returns
Chapter 9 Benefits of Flipping a House
Chapter 10 Mike’s Story about His First Flip
Chapter 11 What Features of the House Matter Most in Flip
Chapter 12 Decorating with Style
Chapter 13 Insights into Successful Real Estate Agents
Chapter 14 The Greater Fool Theory Kills Deals
Chapter 15 A Day in the Life of the Most Successful Skin-In Wholesaler
Chapter 16 Making Money with Buy-and-Hold
Final Chapter: Put Your Big Boy or Girl Panties On and Build Generational Wealth
The Godfather’s Complete Testimony
About the Authors
IMG0024.JPGWhat Industry Leaders Are Saying about Mike and Tolla Cherwenka
We have been waiting twenty years to learn the detailed secrets from the Godfather of Fix-and-Flip
and the First Lady of Real Estate.
—David Stallings, HomeStar Financial
Mike and Tolla recovered from the real estate crash using these simple, step-by-step instructions.
—Bryan Stone, The Real Estate Connection, radio talk show host
This is an easy read! Practical lessons that will benefit both naive investors and skilled professionals.
—Rock Shukoor, Atlanta Freedom Club,
author, coach, and mentor
Mike and Tolla revitalized the most distressed areas in Atlanta and appreciated values. True pioneers!
—Mark Blumstein, secured investment lending
What every real estate investor needs to know about financing with little or no money, wholesaling, rehabbing, staging, and selling.
—Jack Kudron, veteran real estate investor
Mike has fixed and flipped more homes than anyone in the industry. He’s known as the Godfather, so you’re learning from a seasoned veteran.
—Bill Preston, owner, Air-Conditioning Experts
Mike Cherwenka is one of the most successful single-family real estate investors in the Atlanta metro area. Many of us know him as the Godfather of Wholesaling Houses,
but he is so much more. Mike is a true mover, shaker, and deal maker. He knows the real estate game inside and out and plays at a very high level. He’s now flipping the hood
with his lovely and highly talented wife, Tolla, and they are literally transforming blighted communities into beautiful neighborhoods one house at a time. And when Mike leads, others follow since everything he touches turns to gold. When Mike talks, people listen and you should, too. Read Mike’s book, get to know him, watch him, and you too can discover your own gold mine in real estate investing and make millions like Mike.
—Dustin Griffin, Executive Director
Atlanta Real Estate Investors Alliance (AtlantaREIA.com)
Over the past fifteen-plus years, I’ve seen firsthand their impressive perseverance and success, and now these industry secrets are available in an accessible, step-by-step format for investors to attain their own success.
—Andrea Clayton Executive Administrative Assistant,
Cherwenka Team
IMG0023.JPGMeet the Cherwenkas
Our ministry is real estate, and we strongly believe that we were placed on this earth to give of ourselves in this capacity. God has blessed us, and His blessings are abundant in our lives.
Mike Cherwenka is known as the Godfather of Fix-and-Flip
because he has flipped more than 2,100 homes. Mike also fosters real estate investors on their journeys to becoming experienced investors. He has a philosophy of teaching through a hands-on flipping experience.
Mike and his wife, Tolla Cherwenka, started flipping luxury homes in upscale communities in Atlanta, Georgia, in 2005. Additionally, Tolla is a worldwide thought leader and business-transformation architect for a Fortune 500 software company.
While giving interviews on various media outlets and at events, people have constantly asked us to write a book to help them in their real estate investor journeys. This book serves as a step-by-step, easy-to-follow process on the key items to focus on when renovating a home for huge profit.
bookimage2.jpgMike’s Story
I transitioned into real estate investing on April 15, 1996. I bought my first foreclosure property, and the following month I bought two more that needed total rehabbing. Well, anything that could go wrong did:
The wholesaler, who was a hard money lender too, falsified after-repair value (ARV) or estimates. Simply defined, ARV is what a property will be worth when the rehab is complete. He didn’t provide the additional funds for cost overruns as agreed. The contractors cheated me. Every time I had a property under contract, it fell through.
In December 1996, if it had cost fifty cents to travel around the world, I couldn’t have afforded to get out of sight. God did not intervene before I became completely broke. I hadn’t made a dime in twelve months, and debt was growing rapidly each day.
I was shocked at my downfall because I thought God would bless me economically since I gave up a lucrative career and just walked out in faith. Instead of eating caviar on my yacht as I planned, I was sleeping at the properties, fixing up properties with no utilities, taking, showers at the truck stop, working fourteen hours hard labor each day waiting for another credit card application to come in the mail so I could get through another month.
One night I was alone in a property, battling my anger, sorrow, and self-pity. I was awakened by two huge trees that fell on both sides of the house. Both trees were split in half, but they did not hit either of the properties that I was working on. There was no other storm damage in the area. At that moment, I realized that God was responding to my cries the night before.
In the photo above, before Mike was saved from sin, Mike ran the one of the most successful male reviews that went on the international fame.
Prior to becoming a real estate investor, I owned and was the featured dancer in an internationally famous show. During those seven years of dancing, sin and I were good friends. I was on countless talk shows Donahue, Sally Jessie Raphael, Montel Williams, Joan Rivers, Jerry Springer, Real Sex, and more. Check out this brief footage from Joan Rivers’s show, https://youtu.be/z4BAlOQgtfk.
That shot me to a level of fame, power, and success unimaginable to most. In early 1995, at the top of my career, I walked out onto the stage. The lights were bright, the music was pounding, but God was binding me. There I stood, locked in place, embarrassingly naked and confused about the loss of joy. After that incident, I made a clean break from dancing. However, I left the environment, but I didn’t completely remove the environment from me.
God split those trees because he needed me to make a full transition into the likeness of him, so I cut my long, curly dancing hair; I sold all the jewelry that made me look like Mr. T’s brother, and I divorced myself from bad relationships. As I took the stripper out of me, God was pouring his protection into me.
bookimage5.jpgTwenty years later, I have flipped over two thousand homes and profited more than $15 million. In recent years, various real estate associations have crowned me the Godfather of Wholesaling Real Estate
; it’s actually a name I take great pride in as I use my relationship with God to empower others.
Tolla’s Story
When most six-year-olds were playing with dolls or playing kickball with their friends, I spent my free time hacking computers and memorizing articles to amuse my family with my ability to photographically recall whatever content I consumed.
My venture into the world of IT started because my father returned home after being deployed abroad for a while. They said that when he came home, I was terrified of him because I didn’t recognize him. That tore my dad’s heart up. So he became obsessed with recreating a connection with me. While reestablishing our bond, my dad noticed that I had unique attractions to his army-issued computer. On a hunch, in 1977, my dad purchased and put a Commodore 65 computer in my room. After a few hacking incidents and mind-boggling algorithms I created, my dad sold me out to the Department of Defense.
At the age of fifteen, I was employed to write algorithms to catch military personnel and their families stealing rations. (When military families are deployed, the family may have a monthly maximum that they can spend on items from the commissary and other on-base retailers.) When those criminals were busted black marketing by the military, I was the kid in the back room catching them.
While attending high school in Seoul, Korea, a classmate approached me about taking my photo for his mom, who was a modeling agent. It was raining and humid the day he took the picture, so I looked like a Q-tip in the photo (skinny body and bog hair), and I didn’t hear from his mom. A few months later, I was leaving school when my friend’s mom walked by and saw me. She jumped out of her car and offered a modeling job. That was the opening to the world of entertainment for me. I went to be in movies, TV shows, and commercials in Korea and the United States.
Here is a clip from my very first movie: https://www.youtube.com/watch?feature=youtu.be&v=QTfwBYzYReA&app=desktop.
bookimage6.jpgMy modeling and engineering careers were on the rise. A bigger agency offered me a job modeling in Paris. My dad was all for it, but my mom said it was the dumbest thing that she’d heard of. She told me that God had blessed me with an amazing brain, so why would I throw it away on a superficial