What is Web Marketing?

Marketing is a societal process that is needed to discern consumer's wants; focu sing on a product and or service to those wants, and to mold the consumers towar d the products/services. Marketing is fundamental to any businesses' growth. The Marketers/Publishers have the task of creating consumer awareness of the produc ts/services offered through marketing techniques; unless one pays close attentio n to its web presence, keywords, and an active campaign of PPCs ( See Below). Re gular Updates of your Webpages you will lose Page Rankin ( See the Course on SEO ). Stay on top of the consumers'' demographics and desires. Learn about RSS Fe eds. Yes there is a course on this as well! Marketing tends to be seen as a creative industry, which includes advertising, s elling, distribution and most important, Customer Service. Marketers need to sta y concerned with the customer's future needs and wants, often through market res earch.Essentially, marketing is the process of creating or reorganizing an organ ization to be successful in selling a product or service that people not only de sire, but are willing to buy. Therefor, good Marketing will to create a "proposi tion" or set of benefits for the end Consumer, Shopper or Customer, that deliver s value through products of services. This value will be made up of benefit/cost . SERPS A search engine results page, or SERP, is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a li st of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.Some search engines cache SERPs for frequent searches and display the cach ed SERP instead of a live SERP to increase the performance of the search engine. The search engine updates the SERPs periodically to account for new pages, and p ossibly to modify the rankings of pages in the SERP. SERP refreshing can take se veral days or weeks which can occasionally cause results to be inaccurate or out of date, and new sites and pages to be completely absent. SERPS of major search engines like Google and Yahoo may include different types of listings: contextu al, algorithmic or organic search listings, as well as sponsored listings, image s, maps, definitions, or suggested search refinements. The major search engines also offer different types of search, such as image search, news search, and blo g search. The SERPS for these specialized searches offer specific types of resul ts. SERPs usually contain advertisements. This is how commercial search engines fund their operations. Common examples of these advertisements are displayed on the right hand side of the page as small classified style ads or directly above the main organic search results on the left.\r\norganic search\r\nAn organic search is a process by which Internet users or searchers find web sites having unpaid search engine listings, and not using the pay per click (PPC) advertisement listings. So Organic is results from unpaid advertising or Free displays among the search results. Pay per click (PPC) Pay per click (PPC) is an advertising model used on search engines and add netwo rks as well as websites and blogs. This is where you as the advertiser only pay when an intenet user actually clicks on an ad to visit the advertiser''s website . Advertisers bid on keywords with the various search engines, when they bid on a word, say you bid 20 dollars on your keyword, hockey ( you have a blog about Hockey, that of course is populated with all sorts of money making links ) If your bid of 6

dollars per click is the highest, then an Internet Browser ( Your Target) types in anything combination of words containing hockey you should be coming up number 1 i s searcg result displays. Bidders, you, predict that their target market will us e as search terms when they are looking for a product or service. Advertisers using these bid on "keywords", which can be words or phrases, and ca n include product model numbers. When a user searches for a particular word or p hrase, the list of advertiser links appears in order of the amount bid. Keywords , also referred to as search terms, are the very heart of pay per click advertis ing. The terms are guarded as highly valued trade secrets by the advertisers, an d many firms offer software or services to help advertisers develop keyword stra tegies. Content Match, will distribute the keyword ad to the search engine''s pa rtner sites and/or publishers that have distribution agreements with the search engine company. As of 2007, notable PPC Keyword search engines include: Google A dwords, Yahoo Search Marketing, Microsoft Ad Ctr, Ask, Looksmart, Baidu, Yandex, Miva. Target market Target market is, the market segment to which a particular product is marketed. It''s often defined by age, gender, geography, and/or socio-economic grouping. I t sometimes, can consist of lists/reports that contains each ethnicity, ages, an d gender, etc.., that effect the marketing of the product/services Tools for Mar ket Segmentation. Market segment A Market segment is a subgroup of people or organizations sharing one or more ch aracteristics that cause them to have similar product needs.\r\nMarket segmentat ion is the process in marketing of dividing a market into distinct subsets (segm ents) that behave in the same way or have similar needs. Because each segment is fairly homogeneous in their needs and attitudes, they are likely to respond sim ilarly to a given marketing strategy. That is, they are likely to have similar f eelings and ideas about a marketing mix comprised of a given product or service, sold at a given price, distributed in a certain way and promoted in a certain w ay. Broadly, markets can be divided according to a number of general criteria, such as by industry or public versus private sector. Small segments are often termed niche markets or specialty markets. However, all segments fall into either consu mer or industrial markets. Although industrial market segmentation is quite diff erent from consumer market segmentation, both have similar objectives. The process of segmentation is distinct from targeting (choosing which segments to address) and positioning (designing an appropriate marketing mix for each seg ment). The overall intent is to identify groups of similar customers and potenti al customers; to prioritize the groups to address; to understand their behaviour ; and to respond with appropriate marketing strategies that satisfy the differen t preferences of each chosen segment. Revenues are thus improved. Improved segmentation can lead to significantly improved marketing effectiveness . With the right segmentation, the right lists can be purchased, advertising res ults can be improved and customer satisfaction can be increased. Niche Market A niche market is a y definition, then, ed for a product or A niche market may focused targetable portion (subset) of a market sector.\r\nB a business that focuses on a niche market is addressing a ne service that is not being addressed by mainstream providers. be thought of as a narrowly defined group of potential custo

mers. A distinct niche market usually evolves when a potential demand for a product or service is not met by any supply, or when a new demand arises due to changes in society, technology, or the general environment. Niche market ventures may beco me profitable even though they are by nature small in comparison to the mainstre am marketplace, due to the benefits of specialization and focus on small identif iable market segments; even without the benefit of economy of scale, or sheer nu mbers of consumers. Niche markets may be ignored or discounted by large business es due to what they consider to be small potential; this in turn is part of the process that makes the niche market available to smaller businesses. The key to capitalizing on a niche market is to find or develop a market niche t hat has customers who are accessible, that is growing fast enough, and that is n ot owned by one established vendor already. Search Engine Optimization The field of Search Engine Optimization, (SEO), is concerned with maximizing the visibility of a web site by making its listings appear more frequently and more prominently in organic search results. Some businesses base their SEO strategie s on the successful insertion of their web site listing(s) into organic search r esults for various popular keywords. Search Industry facts about Organic Search Organic results were viewed most often. On average, 9.2 search results were view ed before the first click. On average, consumers spent 10.4 seconds on a page to view the search results. The average viewing time for organic search result was 1.3 seconds. Searchers looking to carry out a transaction viewed more results, 9.9 on average, compared with 8.5 for information seekers. Buyers also spent mor e time viewing results, 11.4 seconds compared with 9.4 seconds for searchers. We will go into more detail on Marketing and SEO techniques in other aricles.