137,896 views till July 8 1,706,988 views by the end of July 10.

Between July 8 and 10, the story appeared mainstream online news sites and Video ranked third in a Google query for Debated on popular television programming Oprah Message

in 339 777 blogs United Airlines like The Today Show, CNN,Jimmy Kimmel,

The quality of the song and production, coupled with a catchy tune chronicling t he aggravations of Mr. Carroll, made the lighthearted David-versus-Goliath-style production an instant web hit Channel of communication Traffic to the video grew steadily, but real interest in the video and United s ha ndling of the incident didn t spike until two days later, on July 8. This was right around when the mains tream media took notice. ----------------------------------------------------------------------------------------------------------------The first step in a crisis plan is establishing a spokesperson (Barton, 1993), s omeone who is effective, quick to speak to the media, consistent, open, sympathetic, and infor mative public relations practitioners that they must stay aware of blogs, as the online tools can be destructive to reputation and perpetuate unsubstantiated falsehoods encouraged organizations not to completely abandon traditional media as many publics may not have Internet access, nor an inclination to use the Inte rnet, so as to utilize social media. Evaluate traditional crisis communication mechanisms in light of the growing use of social media he genius is not in the choice of medium: in the simple idea of using social med ia to fight social media -----------------------------------I think we re at a time when people are upset and sick of corporate greed and disrespect and everyone s be en cutting their overhead and raising the bottom line to the point that employees are getti ng frustrated. Although the experience may have been somewhat unpleasant for United, even they have reluctantly accepted the universal truth in my message. To their credit, th ey eventually apologized, offered compensation that exceeded what I had asked fo r in 2008, and have been pleasant in all my dealings with them since the video w as released.

The problem was that they offered those things only after I actually followed th rough on my promise and had a viral video on YouTube. By then it was too late Steps must be taken by an organization are : immediate response analyze the situation give a press release stating the situation devise a strategy to address the problem offer compensation if necessary

Immediate response Analyze the situation Give a press release stating the situation Devise a strategy to address the problem Offer compensation if necessary