Marketing Research Project Report On

Study of Customer Satisfaction on Roadside Food Kiosk By AMIT KUMAR , APOORV TYAGI

MBA M&S Class of 2013

Under the Supervision of Dr. Sonia Singh Assistant Professor Department of Marketing Research In Partial Fulfillment of Award of Master of Business Administration AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA
AMITY UNIVERSITY UTTAR PRADESH AMITY BUSINESS SCHOOL

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DECLARATION

We, student of Masters of Business Administration from Amity Business School, Amity University Uttar Pradesh hereby declare that we have completed Project Report Study of Customer Satisfaction of Roadside Kiosk as part of the course requirement.

We further declare that the information presented in this project is true and original to the best of our knowledge. Date: 12/03/2012 Place: Noida Amit Kumar Apoorv Tyagi

MBA M&S Class of 2013

AMITY UNIVERSITY UTTAR PRADESH

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AMITY BUSINESS SCHOOL

CERTIFICATE

I Dr. Sonia Singh hereby certify that Amit Kumar & Apoorv Tyagi student of Masters of Business Administration M&S at Amity Business School, Amity University Uttar Pradesh has completed Project Report on Study of Customer Satisfaction Of Roadside Kiosk, under my guidance.

Dr. Sonia Singh Assistant Professor Department of Marketing Research

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ACKNOWLEDGEMENT

We express our gratitude to our faculty guide Dr. Sonia Singh. She not only provided us his active support & direction guidance but also boost our confidence throughout the project. She provided us her assistance and support whenever required that has been instrumental in completion of this project.

TABLE OF CONTENTS

CHAPTER1: INTRODUCTION . 1 1.1 Introduction... 1 1.2 Purpose of The Study 1 1.3 Context of Study 2 1.4 Background 3 CHAPTER 2: REVIEW OF LITERATURE 5 CHAPTER 3: RESEARCH METHODS AND PROCEDURES................ 8 3.1 Purpose........ 8 3.2 Research Design 8 3.3 Research Questions 9 3.4 Participants. 9 3.5 Sampling Technique 3.6 Instrumentation 3.8 Data Analysis. 9 9 11

3.7 Pilot Study 10 3.9 Limitations. 12 3.10 Summary.... 12 CHAPTER 4: DATA ANALYSIS AND FINDING. 13 4.1 Review Of Methodology.. 4.2 Results Of Research Questions.. 13 15

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CHAPTER 5: CONCLUSIONS AND RECOMMENDATIONS26 5.1 Recommendations26 5.2 Implications for Practices26 REFERENCES.27 ANNEXTURE: Fig2.1 Traditional Macro-Model of Customer Satisfaction06 Fig4.1 Scree Plot.16 Fig4.2 Bar Chart Why do you visit Kiosks..20 Table 4.1 One way Anova 14 Table 4.2 Factor Analysis14 Table 4.3 Total Variance 15 Table 4.4 Component Matrix..17 Table 4.5 Cross Tab case processing summary 17 Table 4.6 Cross Tab Count 18 Table 4.7 Chi Sq Test 19 Table 4.8Directional Measure 19 Table 4.9 Symmetric Measure.. 20 Table 4.10 Discrimiant Analysis. Table 4.11Group Statistic. 21 22

Table 4.12 Eigen Value. 23 Table 4.13 Wilks Lambda 23 Table 4.14 Discriminat Function Cofficents. 23 Table 4.15Structure Matrix.24 Table 4.16Function of Groups. 24

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Questionnaire21

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