Estimated Product completion cost

Variable Cost (Per Unit)

Market Segment
Large Multi Divisional Corporations
Corporate R&D and University Lab
Consulatants & Professional Companies
Small Businesses
Students

Size
5000
2000
20000
15000
500000

Segment Development Cost

150000
100000
200000
200000
300000

Student Commercial Industrial

100000
200000
500000
15
25
35

150
100
200
175
50

1200
1000
300
225
60

2500
2000
600
300
100

Estimated Product completion cost

Variable Cost (Per Unit)
Market Segment
Large Multi Divisional Corporations
Corporate R&D and University Lab
Consulatants & Professional Companies
Small Businesses
Students

Size
5000
2000
20000
15000
500000

Segment Development Cost

150000
100000
200000
200000
300000

Student Commercial Industrial

100000
200000
500000
15
25
35

150
100
200
175
50

1200
1000
300
225
60

2500
2000
600
300
100

Market Size
Student
Commercial
Industrial

500000
35000
7000

Fixed Cost Variable Cost

400000
600000
750000

7500000
875000
245000

Revenue
25000000
9375000
16500000

Contribution Profits
17500000 17100000
8500000 7900000
16255000 15505000

Student
100000
15

Estimated Product completion cost

Variable Cost (Per Unit)
Market Segment
Large Multi Divisional Corporations
Corporate R&D and University Lab
Consulatants & Professional Companies
Small Businesses
Students

Size
5000
2000
20000
15000
500000

Segment Development Cost

150000
100000
200000
200000
300000

150
100
200
175
50

Commercial Industrial
200000
500000
25
35

Price
Industrial

1200
1000
300
225
60

2500
2000
600
300
100

Market Size Student size Fixed Cost

2500
2000
600
300
100

Price

5000
7000
27000
42000
542000

0
0
0
0
500000

650000
750000
950000
1150000
1450000

Market Size student size Fixed Cost

Commercial
1200
1000
300
225
60
Price

5000
7000
27000
42000
542000

0
0
0
0
500000

350000
450000
650000
850000
1150000

Market Size student size Fixed Cost

Student
150
100
200
175
50

5000
7000
27000
42000
542000

0
0
0
0
500000

250000
350000
550000
750000
1050000

Variable Cost
35
35
35
35
35

Variable Cost

Revenue
12500000
14000000
16200000
12600000
54200000

Revenue

25 6000000
25 7000000
25 8100000
25 9450000
25 32520000
Variable Cost

Revenue

15
750000
15
700000
15 5400000
15 7350000
15 27100000

Contribution Profits
12325000
13755000
15255000
11130000
35230000

11675000
13005000
14305000
9980000
33780000

in lakhs
116.75
130.05
143.05
99.8
337.8

Contribution Profits
5875000
6825000
7425000
8400000
18970000

5525000
6375000
6775000
7550000
17820000

55.25
63.75
67.75
75.5
178.2

Contribution Profits
675000
595000
4995000
6720000
18970000

425000
245000
4445000
5970000
17920000

4.25
2.45
44.45
59.7
179.2

Student
100000
15

Estimated Product completion cost

Variable Cost (Per Unit)
Market Segment

Size

Large Multi Divisional Corporations

Corporate R&D and University Lab
Consulatants & Professional Companies
Small Businesses
Students

5000
2000
20000
15000
500000

Segment Development Cost

150000
100000
200000
200000
300000

150
100
200
175
50

Commercial Industrial
200000
500000
25
35
Industrial
1200
1000
300
225
60

2500
2000
600
300
100

Price
Market Size Student size
2500
5000
0
2000
7000
0
600
27000
0
300
42000
0
100
542000
500000

Price

Market Size student size

Commercial
1200
1000
300
225
60
Price

5000
7000
27000
42000
542000

0
0
0
0
500000

Market Size student size

Student

cash flow from Corporate R&D is negative for this price.

150
100
200
175
50

5000
7000
27000
42000
542000

0
0
0
0
500000

Fixed Cost Variable Cost

650000
35
750000
35
950000
35
1150000
35
1450000
35

Revenue Contribution Profits

in lakhs
12500000
12325000
11675000
116.75
14000000
13755000
13005000
130.05
16200000
15255000
14305000
143.05
12600000
11130000
9980000
99.8
34200000
15230000
13780000
137.8

Fixed Cost Variable Cost

Revenue

350000
450000
650000
850000
1150000

25 6000000
25 7000000
25 8100000
25 9450000
25 20520000

Fixed Cost Variable Cost

250000
350000
550000
750000
1050000

Revenue

15
750000
15
700000
15 5400000
15 7350000
15 17100000

Contribution Profits
5875000
6825000
7425000
8400000
6970000

5525000
6375000
6775000
7550000
5820000

55.25
63.75
67.75
75.5
58.2

Contribution Profits
675000
595000
4995000
6720000
8970000

425000
245000
4445000
5970000
7920000

4.25
2.45
44.45
59.7
79.2

Estimated Product completion cost

Variable Cost (Per Unit)
Market Segment

Size

Large Multi Divisional Corporations

Corporate R&D and University Lab
Consulatants & Professional Companies
Small Businesses
Students

5000
2000
20000
15000
500000

Segment Development Cost

150000
100000
200000
200000
300000

Student & Industrial-Commercial Version

Student Version at $50
Market Segment
Large Multi Divisional Corporations
Corporate R&D and University Lab
Consulatants & Professional Companies
Small Businesses
Students

Size
5000
2000
20000
15000
500000

Segment Development Cost

150000
100000
200000
200000
300000

Industrial & Commercial Version

Commercial Version at $225
Market Segment
Large Multi Divisional Corporations
Corporate R&D and University Lab
Consulatants & Professional Companies
Small Businesses
Students

Size
5000
2000
20000
15000
500000

Segment Development Cost

150000
100000
200000
200000
300000

Student
100000
15

Commercial

Industrial
200000
25

500000
35

1200
1000
300
225
60

2500
2000
600
300
100

100
50
150
125
0

Willingness to Pay
1200
1000
300
225
60

150
100
200
175
50

Student
Willingness to Pay Consumer Surplus $50
150
100
200
175
50

Willingness to Pay
1200
1000
300
225
60

Commercial

Commercial
Consumer surplus at $225

Industrial
975
775
75
0
-165

Willingness to Pay
2500
2000
600
300
100

Commercial
Consumer surplus at optimum price Maximum Price
975
775
75
0
-165

Indus
1100
950
150
100
60

Industrial
Consumer surplus at optimum price
1900
1400
0
-300
-500

1525
1225
525
300
265

Maximum Price

Willingness to Pay
2500
2000
600
300
100

Industrial
Consumer surplus at optimum price Maximum Price
1900
2400
1400
1950
0
450
-300
175
-500
100

Estimated Product completion cost

Variable Cost (Per Unit)
Market Segment

Size

Large Multi Divisional Corporations

Corporate R&D and University Lab
Consulatants & Professional Companies
Small Businesses
Students

5000
2000
20000
15000
500000

Student Commercial Industrial

100000
200000
500000
15
25
35
Segment Development Cost

Industrial

150000
100000
200000
200000
300000
Commercial

Price
2400
1950
450

Price
1100
950
150
100

Market Size Student size Student Revenue Fixed Cost Variable Cost-Student
5000
537000
16110000
1550000
8055000
7000
535000
16050000
1550000
8025000
27000
515000
15450000
1550000
7725000

Market Size Student size Student Revenue Fixed Cost Variable Cost-Student
5000
537000
16110000
1250000
8055000
7000
535000
16050000
1250000
8025000
27000
515000
15450000
1250000
7725000
42000
500000
15000000
1250000
7500000

Variable Cost - Industrial

Total Cost
Industrial Revenue
175000
9780000
12000000
245000
9820000
13650000
945000
10220000
12150000

Revenue Student Contribution

28110000
8055000
29700000
8025000
27600000
7725000

Variable Cost - Commercial

Total Cost
Commercial Revenue
125000
9430000
5500000
175000
9450000
6650000
675000
9650000
4050000
1050000
9800000
4200000

Revenue Student Contribution

21610000
8055000
22700000
8025000
19500000
7725000
19200000
7500000

Industrial contribution
Contribution
11825000
19880000
13405000
21430000
11205000
18930000

Profits
in lakhs
18330000
183.3
19880000
198.8
17380000
173.8

Commercial contribution
Contribution
Profits
in lakhs
5375000
13430000 12180000
121.8
6475000
14500000 13250000
132.5
3375000
11100000 9850000
98.5
3150000
10650000 9400000
94

Estimated Product completion cost

Variable Cost (Per Unit)
Market Segment

Student
100000
15
Segment
Size
Development Cost

Large Multi Divisional Corporations

Corporate R&D and University Lab
Consulatants & Professional Companies
Small Businesses
Students

5000
2000
20000
15000
500000

150000
100000
200000
200000
300000

CommercialIndustrial
200000
500000
25
35
Com & Ind

Price Market Size Commercial size

1525
5000
37000
1225
7000
35000
525
27000
15000

Commercial Revenue Fixed Cost Variable Cost-Commercial

Variable Cost - Industrial
Total Cost
8325000
1350000
925000
175000 2450000
7875000
1350000
875000
245000 2470000
3375000
1350000
375000
945000 2670000

Industrial Revenue
7625000
8575000
14175000

Revenue Commercial Contribution

Industrial contribution Contribution
15950000
7400000
7450000
14850000
16450000
7000000
8330000
15330000
17550000
3000000
13230000
16230000

Profits
in lakhs
13500000
135
13980000
139.8
14880000
148.8