Sarah E.

Theisen
theis219@gmail.com - 715.212.5984 - 1000 University Avenue SE Minneapolis, MN 55414 - http://bit.ly/SETheisen

WORK EXPERIENCE
Social Media Community Manager, Target Corporation (May 2012-Present) Create themes and write posts for Target Facebook and @TargetCHI, @TargetSEA, @TargetLA, and @TargetDeals on Twitter. Review post analytics, plan and create content under deadlines, and input into message distribution system. Engage with Target guests on brand social media pages. Respond to feedback, both positive and negative, while maintaining the Target brand voice. Assist with Twitter chats on Target Brand and Style accounts. Coordinate with public relations and events teams to ensure consistency throughout brand voice and messaging. Social Media Intern, Nadiflow, LLC (May 2012-Present) Developed social media strategy and implementation phases for Facebook, Twitter, Pinterest, and Blogger accounts. Implement social strategy on Facebook, Pinterest, and Twitter by posting per strategy guidelines. Evaluate post performance and develop content based on analysis. Improve website by writing new copy, implementing social links, and making overall suggestions for layout improvement. Marketing Communications Intern, Ultralingua, Inc. (December 2011-May 2012) Wrote and distributed monthly e-newsletter to 16,500+ subscribers. Generated ideas for content, wrote articles under deadlines, edited text and layout, put into mailing database, and uploaded to company website. Grew e-mail subscriber list. Updated owned media, including @AccioApps on Twitter, Accio Tumblr, Ultralingua website and blog, and campaign e-mails. Built guest blog post lists for Ultralingua and Accio. Searched for relevant high-traffic blogs, built media lists, and composed pitches for potential partners. Developed corporate social responsibility program. Coordinated donation programs with partner organizations. Advertising Review Intern, Better Business Bureau (September-December 2011) Researched gold buying and drain cleaning business industries and conducted industry surveys. Interpreted and consolidated information to develop and distribute consumer tips and industry standards. Communications Intern, Flapjack Creative (June 2011) Promoted annual event Why Not Wausau? to 50+ local businesses through personal interaction and pitches. Coordinated client acquisition via telephone and mailed multimedia packets to 150+ Wisconsin companies. Promotions Assistant Intern, Gopher Sports Marketing (August 2010-May 2011) Designed 12 print advertisements for home games and special events using Adobe InDesign and Illustrator. Formulated promotion plans and managed 2-5 interns at over 50 sporting events to carry out promotions. Created and oversaw in-game promotions for Soccer, Womens Basketball, and Baseball events.

ACTIVITIES AND SERVICE

Member, University of Minnesota Ad Club (September 2009-May 2012) Community Advisor, Housing and Residential Life (August 2008-May 2012) Coordinated bi-monthly programs for 600+ residents. Attended annual leadership conferences and 13 professional development in-services. Volunteer (August 2009-Present) Habitat for Humanity: Built houses, assembled Compassion for Humanity meals, and participated in 2010 Collegiate Challenge. Students Today Leaders Forever: Participated in 2012 Pay it Forward Tour to Dallas, TX. Ronald McDonald House Charities: Prepare and serve dinner to families in Minneapolis.

EDUCATION
University of Minnesota-Twin Cities, May 2012 - Cumulative GPA: 3.6 Strategic Communications- College of Liberal Arts, Management- Carlson School of Management