Fastro Mobile Vehicle Services: Business Plan

Fastro Mobile vehicle services
-We come to you
Business Plan
7/6/2012 ISTTM Group 2
Executive Summary:
Fastro Mobile vehicle services private ltd is a company that offers servicing for 2-wheeler and 4wheeler at customer's place. Customers want quick service whenever and wherever they need. To satisfy this necessity of a customer, Fastro mobile vehicle services has been launched. It offers quick service to the vehicles at the customer's convenience.
Mission:
Our mission is to: Become the most prominent national service provider in the mobile vehicle servicing industry. Provide quality and quick service to the customer whenever they need to build the brand.
Vision:
Our vision is to: Provide services at customer satisfaction level and to build brand loyalty through our innovative and systematic ways of quality service Become prominent national franchisor Become leader in mobile vehicle services industry
Our Business partners:

Name
Sunil Prasanna Hitesh Harendra
Qualification
PGPTM PGPTM PGPTM PGPTM
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Market Summary:
In India, vehicles are increasing every year by 15%. In Hyderabad, vehicle density is 2,500,000 (2, 3, 4 wheelers) approximately by 2012. From the survey, we found that 150,000 are getting serviced per month in Hyderabad. Customers are busy with their work. They lack time to get servicing of their vehicle. They are facing many problems with the traditional servicing centers. We found a few areas where vehicle owners are extremely disappointed with the traditional vehicle servicing centers in Hyderabad. In these areas servicing centers are far away from the customers. So, we are launching our services through which we want to provide services to the customer at their convenient place and time. Fastro Mobile vehicle Services Pvt Ltd is the first company in Hyderabad to provide vehicle services by reaching customer's place. We came up with a unique selling proposition Mobility and Saves time of servicing for a customer. Both authorized and unauthorized servicing centers are the competitors for us. As we reach the customers, it will save the valuable time of a customer. We reach their place and offer servicing within a very less span if they call us through a given toll-free number. As innovators and early adopters constitute nearly 16% of the actual market, we considered demand for our services as 16% of 150,000 that are getting serviced per month i.e. 24,000 vehicles per month. As we are concentrating on market gaps in Hyderabad first, we will offer servicing through five mobile vehicles initially. We provide quality service and quick service to customers.
In future, we want to extend our services to other places of India also.
Pricing:
Price for our service is very reasonable. Our prices depend on the service that is required.
Type
Two-wheeler Four-wheeler
Price (Rs)
100 800
The above mentioned are the basic price for a vehicle. Actual price depends on the service that is needed and repairs.
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Competition:
Our Market competitors:
(2 wheeler)
Hero Motocorp Bajaj TVs Honda Yamaha
(4 Wheeler)
Maruti Suzuki Toyota Honda Hyundai Tata
Unauthorized servicing centers are also competitors for our company.
Competitor analysis:
Competitor 1 2 3 4 Brand Hero Honda Toyota Maruti Product features bike service bike service car service car service Basic Prices 100 120 800 700 Qty / month Marketshare 27,000 18% 13,500 9% 10,800 12% 16,500 18.3%
Business Concept:
By analyzing the traditional vehicle service centers, we came to know that customers face some problems like they have to wait for long time & they don't get slots for servicing of their vehicle. Here, now by overcoming disadvantages we offer mobile vehicle services, through a toll free number. We will go there & service in time with assured quality.
SWOT analysis:
Strengths:
Mobility- We reach the customers Quick service- Servicing of a vehicle will be done within no time Quality service- Quality assured and they can check through cc camera wherever they are.
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Weakness:
Non availability of spares- Sometimes availability of spares becomes problem as the requirement varies from vehicle to vehicle.
Opportunities:
Growing demand- Demand is increasing at faster pace Time- Traditional servicing centers takes long time for servicing vehicles. People become busy with their work. So, can't spend more time for servicing their vehicles
Threats:
Price- Traditional servicing centers may decrease their prices.
Advantages:
Through our company, we will provide quick service to the customers Assured quality service will be offered Our vehicle reaches customers to provide service wherever they are They can check the servicing of their vehicle through log in ID which will provide access to the cc camera in our vehicle.
Goals & Objectives:

Fastro Mobile Vehicle Services Pvt Ltd is the first company in Hyderabad that offers mobile vehicle services. We are offering services only in Hyderabad initially with five vehicles. Our goal is to become a prominent mobile vehicle service provider in India by extending our services all over India. We want to become the leading national franchisor and service provider through offering good margins. In five years we want to become the leader in this industry in efficiency, profits and customer satisfaction.
First year:
We are starting initially with 5 vehicles in Hyderabad with project cost `7.16 millions. Profit After Tax at the end of first year is `10.1 millions. We are offering services through our well trained mechanics.
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Second year:
We will continue with the same number of vehicles but number of vehicles got serviced grows which fetches us more margins. Profit After Tax at the end of second year is `18.2 millions.
Third year:
As demand is there in the market and margins are there, we want to increase our vehicles to 10. Profit After Tax at the end of third year is `39 millions.
Fourth year:
We want to extend our services to other areas of Andhra Pradesh through our reserves that we have by the end of the third year. We will go for tie-ups with automobile companies to reach areas where there is less number of authorized servicing centers.
Fifth year:
We want to extend our services to other states also. We want to become the leader in this industry by the end of fifth year.
Strategies:
Communicate our USP well to the customers initially through ads in news papers& FM, pamphlets, hoardings etc. Offers will be given if the customer gets their vehicle serviced regularly i.e. 3 times from us If more than 3 vehicles for service from same place, discounts will be offered Tie-ups with corporate companies and other companies to service their employees vehicles at their company Quick and quality service is assured Trained mechanics will be employed so that customer will be satisfied with the service Customer will be given importance and their feedback will be always considered
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Services:
Services we offer are:
Water servicing Air servicing Oil changes Repairs Emergency services Starter replacement Battery replacement Car decors
Financial Plan:
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Operating Statement:
Page 8
Resource requirements:
1. Aluminium Container van 2. Cc- Camera 3. Water recycler of 150 liters 4. Generator for power 5. Tool kit Box 6. Air compressor 7. Hydralic lifter 8. Car wash machine 9. Hanger kit 10. Infrastructure
Key Issues:
Key Issues involved in this industry are: Fake calls: As we are providing a toll-free number, anyone may give a Wrong message or can call without any necessity. Spares: Sometimes if the vehicle encounters a major problem, spares May not be available at that point of time.
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Fastro Mobile vehicle services

-We come to you

7/6/2012 ISTTM Group 2