CONTENTS

1. Business Overview
2. Organizational Plan 3. Business Strategy

4. SWOT
5. PEST 6. Marketing Plan 7. Financial plan

BUSINESS OVERVIEW
Health is wealth.
Colors Nano-particles.

ORGANIZATIONAL PLAN
Vision

Mission

Business Model

VISION STAEMENT
We want to be a leading customer concerned paint

manufacturer"

MISSION STATEMENT
"We want to enhance our customers life by providing

them a healthy environment. We want to provide our employee, an atmosphere where they can utilize their skills. We want to get a return to satisfy our stakeholders by establishing a steady growth in the industry"

BUSSINESS MODEL
Forecasting the Demand Raw material from suppliers Delivery to factory Manufacturing and packaging of paint Delivery to customers

Feed back

RATIONAL FOR LAUNCHING THE BUSINESS

We are offering a paint which is new in market and is

based on Nano particle technology . The paint is embedded with silver Nano-particles, which are highly effective on these disease causing microbes. Silver is famous for its antiseptic properties. It can kill even those microbes which are resistant to antibiotics as well. Dengue is also very critical factor for people. We are offering a paint which is also anti-mosquito as well as Dengue mosquito.

BUSINESS STRETEGY
Differentiation Strategy
It is providing unique and valuable product to its

customer to increase the market share.

OBJECTIVES
To create awareness about healthy life. To establish our brand name in industry.

To open our own outlets in all over Pakistan

SWOT ANALYSIS
STRENGTHS
Quality products Affordable prices First mover advantage

WEAKNESS
Lack of awareness in people

Low range of products Less production capacity

SWOT
OPPURTUNITY
Growing industry Attractive business Health issues

THREAT
Change in technology Competetiors

SWOT ANALYSIS
STRENGHTS Quality products
Affordable prices First mover advantage WEAKNES Lack of awareness in people Low range of products Less production capacity

SWOT ANALYSIS
OPPURTUNITY
Growing industry Attractive business Health issues THREAT
Change in technology Competetiors

PESTEL ANALYSIS
Pestel analysis is external analysis of any business. PESTEL is an abbreviation of P for political, E for economical, S for social, T for technological, E for environment and L for legal. Pestel analysis is a very sufficient way to check your business issues politically, economically, socially, environmentally and legally.

PESTEL ANALYSIS
POLTICAL: There are no issues regarding to our product because it is a running product here in Pakistan. Paint industry is growing day by day people are more aware about lightening their homes with bright and different colors.
LEGAL: There are no legal issues regarding to our product.

PESTEL ANALYSIS
ECONOMICAL: Economical factors will be affected with our business plan

because it will provide employment in our country and bring business to our society and whole community. Economically it will grow and generate the profit for our country. SOCIALY: Our product price is low so that socially it will be accepted by our society. We are launching this product after analyzing our social culture and people norms.

PESTAL ANALYSIS
TECHNOLOGICAL: We are bringing technology that will help us in making paint as per requirement of our business ENVIORNMENTAL: Environmental factor is very good regarding to our product because it will clean different bacterias existing in our homes. Environmental condition is in our favor very much.

MARKETING STRETEGY
PRODUCT DETAILS.

We are offering a paint that is based on nano-particle technology. Which can kill almost 90% of the harmful microbes that are present in our atmosphere.
PRICE Amount of money needed to purchase something. As far as the pricing is concern, a normal bucket of 3 kg

cost us Rs 200 and we are charging Rs. 350 per bucket which is less as compared to other brands like ICI. Even we have first move advantage but still we want to penetrate in the market by offering low prices for such a valuable product.

PLACEMENT STRETEGY
Placement strategy refers to how the product or service

reaches the customer. Our business does not involve the manufacturing of the product locally and would be imported therefore the company would be using Distribution as a source of placement strategy

CHANNEL OF DISTRIBUTION
The availability of the product is of vital importance

because the more convenient and available the product is, the better. The company would be using the following channels of distribution:
Selective Distribution

Extensive Distribution

SELECTIVE DISTRIBUTION
In the initial stage we will be distributing our product

through selective distribution channel because as we are the new entrants in the market therefore we need to analyze the success of the product during the initial stages. Initially we will be distributing our products to major outlets such as Makro and Metro because people tend to visit these stores regularly and here new products are given importance by the people and the buying rate is high.

EXTENSIVE DISTRIBUTION
Based on the response from this selective distribution,

if it is positive and the demand rises the company would use extensive distribution of the product so that its availability increases and is convenient to buy.

MARKETING STRETEGY
PROMOTION We will be focusing more on the presentations and briefings in the start, may also go for a seminar or two, in which we will invite doctors, hospitals management and other important dignitaries of the civil society and through that forum we will create awareness of our product and its importance and the need of having this Nano-particles paint. We will also be making our own website, and putting the details and everything on it.

MARKETING STRETEGY
PACKEGING

Packaging is a very important marketing strategy to glamorize your product in order to attract the consumers attention. Most consumers judge a product by its packaging before buying. So it is logical to say attractive packaging is crucial in order to get the first time buyers to buy your products. Thats why we have also designed and labeled an attractive packaging for our paint. Our paint boxes are rust free and moisture less.

MARKETING STRETEGY
TARGET MARKET:
As we are starting our business venture now so we are

currently targeting the public sector of Lahore that includes specifically universities and hospitals that are highly contaminated with these disease causing microorganisms.

MARKETING STRETEGY
SEGMENTATION
DEMOGRAPHIC& psychographic: There is no such

concern of demographic (age,sex,raceetc) and psychographic in our business target market. Because it is the need and requirement of every human being to have a hygienic and healthy environment.

DISTRIBUTION STRETEGY
NETWORKING
For our company we are using specialized network

marketing team which helps us reach potential customers that a company otherwise would not reach with traditional online or offline marketing methods.

MARKETING STRETEGY
CUSTOMER SERVICE
Quality in a service or product is not what you put into

it. It is what the client or customer gets out of it. Customer support. Instant feedback. Standardization. Positive attitude.

ADMINISTRATION
Copyright 2012 COLORS(Pvt) Ltd Pakistan. Slogan: ADD COLORS TO YOUR LIFE

We certify that the business idea, logo, company name

(i.e. characters in the name: COLORS,different colors of the logo etc. all have been registered and got the I.P.O (Intellectual Property Ownership of Pakistan) rights.

ADMIONISTRATION STRETEGY

COLORS would be a partnership business. It would

be a private organization and would be registered under companies ordinance 1932.

we have 6 partners. 5 members are of management

team and the 6th member would be the scientist.

ADMINISTRATION STRETEGY
ZEESHAN AHMAD KHAN(CEO) Responsible for making effective strategies and policies . WAQAS BUTTAR(Operational Manager) Manages the operation department AHMAD NADEEM(Finance Manager)

organization
Handling all the financial issues of our

CH.IKRAM LIAQUAT(Marketing Manager)

He is responsible for the promotion of Spectra.

ADMISTRATION STRETEGY
ORGANIZATION PERSONNAL PLAN:
Employees Qualification Working Hours Salaries

10-15 Graduate (minimum). 9-5 (Full time required). Monthly Based.

FINANCIAL PLAN SUMMARY

In case of COLORS we are not applying for finance

from any institute, our management team is pooling in for the finance to run our daily operations. Capital invested: 50,00,000 Budget for marketing Compiegne (15% of invested capital): 7,50,000

SALES
Sales Forecasting: As we are a new business in the

market so we cant assure number of sales. But keeping in mind the uniqueness of the product we forecasted the sales for 3 years.
1st year 2nd year 3rd year

81675 ltrs

93926 ltrs

108015 ltrs

FINANCIALS
Projected Salaries:
ZEESHAN AHMAD

KHAN(CEO)35000 WAQAS BUTTER(Operational Manager).25000 AHMAD NADEEM(Finance Manager)..27000 CH.IKRAM LIAQUAT(Marketing Manager).26000

IMPORTANT ASSUMPTIONS
Assumption Rent= Rs. 15000 per month Basis 10 Marla space is required and we got an average rent 15000 per month for that. Utility expenses: 10,000 per month and We surveyed that consumption of plant and will increase b by 15 % each year. machinery and other like light etc will cause expense of Rs. 10,000 per month Advertisement 7,50,000 per year the approximate promotional budget would be 7,50,000 for awareness campaigns commission= 5% of sales The sales force will work on commission basis, they will get 5% on sales plant and machinery= Rs 10,00,000 We require 4 equipment for manufacturing of paint and the nano particles and they will cost us Rs 10,00,000

 PROJECTED CASH FLOW:

Cash in Flow from Operating Activities Rent Paid Salaries Promotional Expenses Administrative Expenses Imports (6,996,922)

7,200,000 (660,000) (2,304,000) (2,830,750) (252,700) (8,149,472)

Net Cash Flow from Investing Activities

 Cash Flows from Investing Activities

Computers & Printers

(200,000) Electric fitting & Installation (230,000) Furniture & Fixture (220,000) Net Cash Flow from Investing Activities(7,646,922) Beginning Balance 15,000,000 Closing Balance 7,353,078