Professional Documents
Culture Documents
Business Planning
"In preparing for battle I have always found that plans are useless, but planning is indispensable." -Dwight Eisenhower
Executive Summary
The written version of the One minute pitch Many people who read your plan, will only read your Executive Summary... ...and then they may read your financials. NOT an introduction, but a short version of the whole plan
Company Overview
Explanation of history, structure, and organization of your company Strategic direction Mission statement Goals and objectives Values and vision People Relevant skills and expertise of management team Directors Relationships with experts in the field
Market Environment
All factors of the market that are outside your direct control: Market structure Market trends Competition Opportunities/Threats
Team Composition
Capability of the management team to run a promising business The management team Professional experience and past successes
Operations
Practical details required to meet the plan Facilities Manufacturing or out-sourcing Personnel Varies widely depending on type of business
Financial Plan
Three key reports, in a five-year plan: Income statement Balance sheet Statement of cash flows
1. The questions about people revolve around three issues: What do they know? Whom do they know? How well are they known? 2. As for opportunity, the plan should focus on two questions: Is the market for the venture's product or service large or rapidly growing (or preferably both)? 3. Is the industry structurally attractive?
Source: How to write a Great Business Plan, William Sahlman, Harvard Business Review
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Source: How to write a Great Business Plan, William Sahlman, Harvard Business Review
Credits
Ed Rubesch, Thammasat Business School, Thailand Indus Khaitan, Venture Partner, Morpheus Ventures, Bangalore, India