SUCCESS STORY of an executive

Presented to: Prof. Neha Patel Presented By:

Ajay Yadav II Shilpi Gupta II Mitul Kothari

Former CEO Procter And Gamble (India)

GURCHARAN DAS
(Harvard Graduate)

ABOUT GURCHARANDAS
Born in Lyallpur, India (today's Pakistan) into a Punjabi Hindu family. His father was an engineer with the government and he spent his childhood in Shimla and Delhi. He went to high school in Washington D.C. when his father was posted there in the mid-1950s He won scholarships to Harvard, Princeton and Yale upon graduation in honours in Philosophy, with a minor in Politics and Sanskrit. He wrote his thesis under John Rawls. Later he attended Harvard Business School (AMP), where he is featured in three case studies.

CAREER HIGHLIGHTS
Started up his career in 1964 as a trainee in Richardson Hindustan Limited with interim assignments at Vicks headquarters in New York and in the Mexican subsidiary He was Chairman and Managing Director of Richardson Hindustan Limited from 1981 to 1985 Gurcharan Das was the CEO of Procter & Gamble India and Vice President for Procter & Gamble Far East between 1985 and 1992 He was later Vice President and Managing Director, Procter & Gamble Worldwide responsible for global strategic planning In end 1994, after a 30-year career in six countries, he took an early retirement to become a full-time writer

SUCCESS STORY
As soon Das joined Richardson Hindustan Limited company, his boss handed him a bag and a train ticket and sent him across the country A man of the old school, his boss believed that one learns marketing only in the bazaar, so he spent 10 of his first 15 months on the road and saw lots of good country bazaars On the road, Das would typically meet his trade customers in the mornings and consumers in the evenings The most important lesson that he learned was concentrating on ones core competence which he learned because he was face-to-face with the consumer, focused on the particular

SITUATION:
On one such field trip to Surat , Das met an middle class lady who became the inspiration for their first Ad campaign of Vicks. She on being asked what product she uses for cough & cold in her family showed Das how she poured a spoon of Vaporub into the boiling kettle and inhaled the medicated vapours from the spout. The Surat ladys teakettle became the basis of a national campaign in India.

 From a trainee, DAS rose to become CEO of the companys Indian subsidiary When he became CEO, the Indian subsidiary company was almost bankrupt, but with the help of a marvellous All-Indian Organization, he turned it around in the early 1980s and made it one of the most profitable companies on the Bombay Stock Exchange He made a rule that every employee in every department had to go out every year and meet 20 consumers and 20 retailers or whole sales in order to qualify for their annual rise This not only helps to remind us who pays our salaries, we also get a payoff in good ideas to improve our products and services - Gurcharan Das

KEY ACHIEVEMENTS
Das is a member of the international advisory board of Wal-Mart and of other Fortune 100 companies, and is a sought-after speaker and consultant to some of worlds largest corporations A frequent commentator for CNN, BBC Gurcharan Das is currently at work on his next book, The Dharma of Capitalism. He is a regular columnist for six Indian newspapers in English, Hindi, Telugu and Marathi, and he writes periodic pieces for the New York Times, Wall Street Journal, Financial Times, Foreign Affairs, and Newsweek he took an early retirement to become a full-time writer. He is known for his two best-selling books, India Unbound and The Difficulty of Being Good.

BELIEFS AND LEARNINGS

Das believed that the saying THINK GLOBAL AND ACT LOCAL One-pointedness (Ekagrata): A company should focus on only one thing (Creating, retaining, and satisfying consumers) Interact Face-to-face with the consumer Get quality people. One should have clarity of objectives

SKILLS
ATTITUDE: Recruit people for attitude and train them for skills PASSIONATE: He never worked for the rewards but for the love of his job FOCUSED: Have clarity of objectives, go ahead and execute them singlemindedly GLOBAL MANAGER: Delegate the jobs and look out of the window. The results will come. That's how you build networks

SUCCESS MANTRA
To be successful in life one needs two things: YOU must have the hunger for success and the desperation to achieve it Hunger should be combined with focus to bring energy If you want to do something, find the time and energy for it. Avoid overpromising Learn to say no

REFERENCES
http://www.gurcharandas.org/biography http://Gurcharandas.blogspot.com