Professional Documents
Culture Documents
Krunal Shah 50
First store Amman, Jordan in Europe on 18 June 2008 3 Storey store in Mecca Street Dubai franchisee opened on 4 Nov 2008
Hamleys in India
First store in Asia
At Mumbai on 9 April 2010 Area of 21,000 sq ft Tie up with Reliance Retail through franchise agreement of 20 years
LEVEL 1
Hamleys
Hamleys @ Mumbai
Brands
Hamleys own brand range toys Mattel Hasbro Disney Fisher Price Playmobil Leapfrog Mecchano Hornby Maisto Burrago Lego
Category
Segments Infants, young boys and girls, teenagers and adults
Barbie doll house and Barbie Salon and Spa for young girls of age group 5 12 Grand Racing track for cars, London Double Decker Bus, Safari Jeep for young boys Petals and Pods play area and Tree House for infant and pre-school children Candy Shop, Disney Castle, Experiential gaming stations, Party rooms for teenagers KodakExpress Studio strategically placed at center of shop
Plannogram
Barbie World
Racks Racks KodakExpress Studio London Bus Racks Racks Racks Racks Racks
Jungle Theme
Disney World
A n i m a l s
Cash Counters
Barbie World
Racks
Racks Racks Racks Racks
Exit
Entry
Soft Toys
Pricing
The price varies from Rs 100 to Rs 50,000 Most products are priced higher for affluent urban folk There are no discounts except on Christmas
Promotion
Promotion is done very extensively with every window of the store having a board of the companys name and logo which is followed at all the outlets throughout the World.
Staff
Nobody Follows the customers roaming around so there is complete freedom wherever the shopper wants to go. No sales person approaches the customers until the customer approaches him/her. Staff take care of customers They are specially trained to provide entertainment to kids
Store Aesthetics
Visual merchandizing and display walls for better overall look of store Toys are displayed nicely as in London Bus Remote controlled car at race track Gift wrapping facility Children's and adults are allowed to touch and operate toys