Indonesia Social Media Landscape

3rd Report July 2011 Prepared by SalingSilang.com

a snapshot of Indonesian user behavior

Salingsilang.com Report
This 3rd report is for H1-2011 and it is a part of ongoing Indonesia social media reporting from SalingSilang.com Short background: We believe that having more data about Indonesia Media Social Landscape will have a positive influence in many area not only in business but also in the social dynamics of groups and communities in Indonesia

Why are we so active?

- Free Press and Freedom of Self Expression - More affordable access + Positive economic growth (GDP $3000) - Sense of community and important priority on relationship (friends and families)

Salingsilang.com 2011

Social Media Timeline

Source: Business Measurment Intelegence, Indonesia Telecommunication Report Q2 2011

Twitter Heat Map: http://aworldoftweets.frogdesign.com/

3rd most active country

Twitter
Twitter started in 2006 as a micro blogging service (140 characters) that no one really understands. Indonesian started to paid attention to Twitter in 2010, 4 years after the service is available. Currently, it is estimated that Indonesian produce around 15% of all tweets globally, making Indonesia the 3rd largest tweets producers after Brazil and USA.

17.00%

16.00%

Twitter: Indonesian does not stop tweeting on weekends

15.00%

14.00%

Tweets

13.00%

12.00%

11.00%

10.00%

9.00% Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Average tweets per day: 1,293,131 tweets

Total tweets in 6 months: 234,056,721 tweets
Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

http://salingsilang.com

7.00% 6.00% 5.00% 4.00%

Jan - Jun Avg. 53,880 tweets/hour Avg. 3.8m account / month

Early morning: 11% Morning: 30% Afternoon: 26% Night time: 33%

3.00%
2.00% 1.00% 0.00%

7.00% 6.00% 5.00% 4.00% 3.00% 2.00% 1.00% 0.00%

Jan Mar

Hourly tweets of Indonesian users

Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

http://salingsilang.com

13.30% 11.68% 11.31% 10.34% 10.02% 9.15% 7.75% 6.53% 6.05%

Check out Indonesia live tweets map at http://salingsilang.com/petatwit

5.54%

2.88% 2.24% 1.14% 0.94% 0.67% 0.19% 0.16% 0.10% 0.02%

Top cities in Indonesia that tweets

Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

http://salingsilang.com

SalingSilang Twitter Trending Topic & Top Twitter Account: Jan-Jun 2011
Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011 Word Cloud created with Wordle.net

http://salingsilang.com

July 2011
Additional chart for July 2011
Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

July 2011
Additional chart for July 2011
Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

RIP

June 2011
Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

Trends
Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

berSocial Twitter for BlackBerry Other web Snaptu m.tweete.net TweetDeck TuiTwit Mobile Web Sweet As Revenge

37,93% 10,11% 8,65% 8,55% 5,15% 3,59% 3,59% 3,13% 1,96% 0,95%

API Apps, 0.92% Web, 12.10%

Mobile, 86.98%

Choice of Twitter Platform: Jan - Jun 2011

Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

39,168,140

2nd globally

Facebook
Facebook takes Indonesia by the storm in 2009 even though that the service is available since 2006. Propelled by social issues that brewing on facebook and pickup up by traditional media, Facebook Indonesian users went from below 1m users in Jan 2009 to 19m users in Dec 2009 Currently Indonesian is the 2nd largest Facebook users in the world

The 1st and only Indonesian Facebook Page Directory

Categorized and track the most popular Indonesian Facebook Page http://fbdir.salingsilang.com

Rebranded to ON|OFF in 2011

20+ blogging communities

4th Pesta Blogger+ 2010 Epicentrum, Jakarta, 30 Oct

Blogger / Blogging
Indonesian bloggers has been around since early 2000. Theres limited data about Indonesia Blogosphere other than that there are about 20+ active blogging communities and Indonesian Bloggers has an annual blogging conference since 2007, Pesta Blogger

The Biggest Indonesian Blogger Directory

http://blogdir.salingsilang.com

Blog trending topics in Jan - Jun 2011

Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011 Word Cloud created with Wordle.net

http://salingsilang.com

Social Media New Addition

http://www.circlecount.com/?country=Indonesia

Premier source of news, updates, info on Indonesia social media Target audience: general public, user and non user of social media Platform: desktop, mobile

Content format: text, audio, video

Support: Content & Creative Team

http://salingsilang.com

NETWORK
Providing social network platform to communities, groups, organizations for free An existing 22 communities user generated content site Growing to 100 UGC sites in 12 months Platform: desktop, mobile Content format: text, audio, video Support: Community Team
http://salingsilang.com/jejaring

INDEX
Social Media Community Console
more than just an analytics tools

Paid Service from Salingsilang.com Users: Brand Owners / Digital Agencies / Community Managers
Differentiation: Focus in Indonesian Market Supported with Local Insights Supported with Local Demographics Data Indonesian Sentiment Analysis Three Primary Functions: 1. Community Engagements 2. Insights Research 3. Analytics Evaluation

http://indeks.salingsilang.com

Re-launch: The new and improved Tuitwit.com - The 1st and Biggest
Indonesian Twitter Client Mobile web twitter client targeted to young users

No installation required, access directly from mobile browser to http://tuitwit.com

New features: - Multi Twitter Account
Schedule Tweets TONS of FUN APPS Public & Private Channels And many more

http://tuitwit.com

For more information and queries please contact:

PT Saling Silang, http://www.salingsilang.com Jl. Langsat 1 no 16, Kebayoran Baru Jakarta 12120, Indonesia
Didi Nugrahadi CEO didinugrahadi@salingsilang.com Twitter: @didinu BBM: 217442A8 Cell: +62 812 188 5000 Enda Nasution Managing Director enda@salingsilang.com Twitter: @enda BBM: 271B8EB5 Cell: +62 813 9487 1625
and more.