INTRODUCTION

McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries.[ Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. Donald Thompson McDonald's, CEO

PRODUCT:
McDonald's predominantly sells hamburgers, various types of chicken sandwiches and products, French fries, soft drinks, breakfast items, and desserts. In most markets, McDonald's offers salads and vegetarian items, wraps and other localized fare. On a seasonal basis, McDonald's offers the McRib sandwich. Various countries, especially in Asia, are currently serving soup. In Germany, McDonald's sells beer.

GLOBAL OPERATIONS:
McDonald's has become emblematic of globalization, sometimes referred to as the "McDonaldization" of society. McDonald's has opened a McDonald's restaurant and McCaf on the underground premises of the French fine arts museum. McDonald's is present in about 52 towns and cities across India. There are around 250 McDonald's restaurants in the country out of which Hard castle Restaurants Pvt. Ltd owns approximately 135 in the various locations of Andhra Pradesh, Gujarat, Karnataka, Maharashtra and Tamil Nadu.

COMPETITORS:
One of the major competitors for McDonald in the burger segment is KFC. Starbucks Corporation Darden Restaurants, Yum! Brands, Inc. Brinker International, Inc Pizza Hut Subway

MARKET SHARE:
With an aim to clock 30-35 per growth per annum, the US fast food chain McDonald's plans to open around 60 more restaurants across the country annually and pump in Rs 400 crore in the next three years. McDonald's has 160 restaurants in India. McDonald's restaurants in India were being operated by two 50:50 joint ventures, one between McDonald's and Connaught Plaza and the other between McDonald's and Hard Castle Restaurants Private. Out of Rs 400 crore earmarked for national expansion, Rs 100 crore would be spent for the eastern region.

FUTURE PLAN:
Optimizing the menu: The chain will not kick out standards like the Big Mac, but it does plan to make sure its menu is relevant. Modernizing the customer experience: McDonalds intends to renovate its facilities and add new technologies. Broadening accessibility: To accomplish this goal, the burger joint will add franchises and extend operating hours at some of its locations. McDonalds also will continue to focus on proving affordable options for instance, it has been testing a $1 cheeseburger called the McCruncher in select markets.

AWARDS:
2012 #11 Most Admired Company in the World 2011 Most Innovative Food Companies 2012 #4 Most Valuable Global Brand 2012 #7 World's Most Powerful Brand 2012 #7 Best Global Brand

QUALITY CERTIFICATIONS:
Most of the suppliers are HACCP and ISO 22000, certifiedThey are also certified by McDonalds for SQMS(all of them) ( our own specific standard for Quality and food safety which includes, PAS 220, ISO 22K, ISO 9k, HACCP, Global GAP etc.) The facility is HACCP, GMP, ISO 14001, 18001 and OHSAS certified indicating that it follows the most stringent norms. ISO 22000 certification for excellence in food quality.