Professional Documents
Culture Documents
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Strategic HR planning
The process of formulating HR strategies and establishing programs or tactics to implement them.
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Strategic Plan
How an organization intends to match its internal strengths and
weaknesses with its external opportunities and threats to maintain a competitive advantage over the long term.
Strategic Management
The process of identifying and executing the organizations
Leveraging
Capitalizing on a firms unique competitive strength while
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Concentration
Diversification
Consolidation
Vertical integration
Geographic expansion
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Cost leadership
Differentiation
Focus/Niche
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Mission
Spells out who the firm is, what it does, and where its headed. The Walt Disney Company: "The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world."
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FIGURE 31
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Set an objective. Make forecasts and check assumptions. Determine/develop alternative courses of action. Evaluate the alternatives. Implement and evaluate your plan.
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S M
Specific Measureable
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R T
Copyright 2011 Pearson Education, Inc. publishing as Prentice Hall
Attainable
Relevant Timely
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Set overall organizational goals. Set departmental (supporting) goals. Discuss departmental goals with subordinates. Set individual goals and timetables. Give feedback on progress toward goal.
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FIGURE 34
Company-Wide or Departmental Objective: Double sales revenue to $16 million in fiscal year 2011
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FIGURE 3A-3 2007 Target Bonus Percentage for Executives (Percent of Total Compensation, by Organizational Size)
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FIGURE 3A-6 Customized Human Capital Benchmarking Report for [Your Organizations Name Here]
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FIGURE 3A-7 Customized Human Capital Benchmarking Report for [Your Organizations Name Here]
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TABLE 32
Examples of HR Metrics
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objectives in order to improve business performance and develop organizational cultures that foster innovation and flexibility.
Involves formulating and executing HR
systemsHR policies and activitiesthat produce the employee competencies and behaviors that the company needs to achieve its strategic aims.
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Certain HR Practices That Are Associated With Sustained firm Performance contd
Employee OwnershipEmployee ownership offers two advantages. First, employees who have ownership interests in the organizations for which they work have less conflict between capital and laborto some degree they are both capital and labor. Second, ownership makes employees more inclined to take a long-term view of the organization, its strategy, and its investment policies. Information SharingIf people are to be a source of competitive advantage, clearly they must have the information necessary to do what is required to be successful. Participation and EmpowermentHigh-performing organizations encourage decentralization of decision making and elicit ideas from workers and allow employees greater control over their work processes.
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Certain HR Practices That Are Associated With Sustained firm Performance contd
Self-Managed TeamsTeams are effective because of peer monitoring and high expectations of coworkers that induce team members to be more highly motivated to do the best job possible. Training and Skill DevelopmentHigh-performance organizations show a greater commitment to training and skill development. Note, however, that this training will produce positive returns only if the trained workers are then permitted to employ their skills. Cross-Utilization and Cross-TrainingHaving people do multiple jobs has a number of potential benefits. The most obvious is that doing more things can make work more interesting-variety is one of the core job dimensions that affect how people respond to their work.
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Certain HR Practices That Are Associated With Sustained firm Performance contd
Promotion from WithinPromotion from within is a useful adjunct to many of the practices described. It encourages training and skill development because the availability of promotion opportunities within the firm binds workers to employers and vice versa.
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TABLE 31
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Strategy map
HR scorecard
Digital dashboard
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Strategy Map
HR Scorecard
Digital Dashboard
A graphical tool that summarizes the chain of activities that contribute to a company's success, and so shows employees the "big picture" of how their performance contributes to achieving the company's overall strategic goals.
A process for managing employee performance and for aligning all employees with key objectives, by assigning financial and nonfinancial goals, monitoring and assessing performance, and quickly taking corrective action.
An information technology tool that presents the manager with desktop graphs and charts, so he or she gets a picture of where the company has been and where it's going, in terms of each activity in the strategy map.
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Customer
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HR activities
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Creating an HR Scorecard
The 10-Step HR Scorecard Process
1 2 3 4 5 Define the business strategy Outline value chain activities Outline a strategy map Identify strategically required outcomes Identify required workforce competencies and behaviors 6 7 8 9 10 Identify required HR policies and activities Create HR Scorecard Choose HR Scorecard measures Summarize Scorecard measures on digital dashboard Monitor, predict, evaluate
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Strategy Map
HR Scorecard
Digital Dashboard
A graphical tool that summarizes the chain of activities that contribute to a company's success, and so shows employees the "big picture" of how their performance contributes to achieving the company's overall strategic goals.
A process for managing employee performance and for aligning all employees with key objectives, by assigning financial and nonfinancial goals, monitoring and assessing performance, and quickly taking corrective action.
An information technology tool that presents the manager with desktop graphs and charts, so he or she gets a picture of where the company has been and where it's going, in terms of each activity in the strategy map.
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KEY TERMS
business plan management by objectives (MBO) offshoring strategic human resource
strategic plan
strategy strategic management vision statement mission statement corporate-level strategy competitive strategy
management
strategy map HR Scorecard digital dashboard high-performance work system human resource metric value chain
competitive advantage
functional strategies
HR audit
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strategy such that the firms functional strategies support its corporate and competitive strategies.
and doing more with what you havecan be more important than just fitting the strategic plan to current resources.
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FIGURE 311 Basic Model of How to Align HR Strategy and Actions with Business Strategy
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HPWS.
Foster practices that encourage employee self-management. Practice benchmarking to set goals and measure the notable
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TABLE 31
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LEARNING OUTCOMES
1. Explain why strategic planning is important to all managers. 2. Outline the basic steps in the management planning process. 3. List the main contents of a typical business plan. 4. Answer the question, What should a manager do to set smart motivational goals? 5. Explain with examples each of the seven steps in the strategic planning process. 6. List with examples the main generic types of corporate strategies and competitive strategies.
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