Professional Documents
Culture Documents
FMCG : At A Glance
Expected growth@$ 33 billion by 2015 and @ $ 100 billion by the year 2025.
Nestle india
AMUL
Dabur India
Cadbury India
Britania Industries
Marico Industries
The year was 1970. NIRMA introduced no frill products for rural people Huge success HUL Realized the power of rural market .
The year was 1972 First time that HUL was in the loss because of hike of petroleum prices taking government Assistant the chairperson (T. Thomas) met all the ministers and officials concerned Didn't get any help Then he met Jagjivan Ram (a Senior cabinet minister)
That is when Jagjivan Ram, one of the senior cabinet ministers to whom I had gone to present our case gave me an idea. He told me, Thomas, we in the government are more concerned about the common man. Why don't you produce soap for the common man
JANTA
Most probably1970- 1972 was the year when HUL was entered into the rural market by producing a JANTA SOAP for the common people.
Product strategy
Availability Strategy
Warehouses @ near by Rural areas
reduce distribution cost Making the price affordable for rural customers Reaching maximum customer
Awareness
Campaigns :breath of HULs Khushiyo ki Doli(Caravan of Happiness)
Godrej Consumers
ITC
In detergents, smaller regional players like Ghadi, Sasa and Power have dented the volumes and market share of HUL's Rs 2000 crore (Rs 20 billion) detergent brand Wheel.
In soaps, Wipro Consumer Care and Lighting's Santoor has now become the largest soap brand in South India and Godrej Consumer Products Godrej No 1 is the market leader in the lucrative Northern market. Chennai-based CavinKare, the second largest manufacturer and marketer of shampoo in India with brands like Chik, Nyle, Meera and Karthika, came out with single serve packs to make inroads into a market dominated by multinationals.
Researchevents@HUL
HUL
Research events
Thank You!!!!!!!!!