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  • P 1283 Whirlpool Sap Impl

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    Elysium Tiruchengode
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    Whirlpool had introduced the'six sense' technology refrigerator ranging from Rs 10,600 to Rs 14750. At the same time LG introduced a refrigerator to target the rural population and middle aged women,price from Rs 5000 to Rs 12000. Cumbersome pricing system. Slow communication. Error prone. Extra paper work. (ranging from mega retailers to little stores)

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    Whirlpool had introduced the'six sense' technology refrigerator ranging from Rs 10,600 to Rs 14750. At the same time LG introduced a refrigerator to target the rural population and middle aged women,price from Rs 5000 to Rs 12000. Cumbersome pricing system. Slow communication. Error prone. Extra paper work. (ranging from mega retailers to little stores)

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    25 views16 pages

    P 1283 Whirlpool Sap Impl

    Uploaded by

    Elysium Tiruchengode
    Whirlpool had introduced the'six sense' technology refrigerator ranging from Rs 10,600 to Rs 14750. At the same time LG introduced a refrigerator to target the rural population and middle aged women,price from Rs 5000 to Rs 12000. Cumbersome pricing system. Slow communication. Error prone. Extra paper work. (ranging from mega retailers to little stores)

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    of 16

    IMPLEMENTATION OF AUTOMATED PRICING SYSYTEM

    INTRODUCTION
    Inception : 1911

    Headquarters : Benton Harbour, Michigan, USA CEO Employees Net income Revenue Products : Jeff.M.Fettig : 73000 : $433 million (USD)- 2006 :$ 18.08 billion (USD) 2006 : Refrigerators, air conditioners, microwave ovens, washing machines, hand blenders,freezers,mixers etc.

    MANUFACTURING HUBS

    SWEDEN DENMARK GERMANY POLAND FRANCE AUSTRIA ITALY CHINA HONKONG INDIA SINGAPORE

    MICHIGAN
    UNITED STATES OF AMERICA

    BRAZIL

    MEXICOC

    11 MAJOR BRANDS
    WHIRLPOOL MAYTAG KITCHEN AID JENN AIR AMANA ROOPER ESTATE INGLIS BAUKNECHT BRASTEMP GLADIATOR GARAGE WORKS

    LIVE CASE STUDY


    Whirlpool had introduced the 'six sense' technology refrigerator ranging from Rs 10,600 to Rs 14750. At the same time LG introduced a refrigerator to target the rural population and middle aged women,price ranging from Rs 5000 to Rs 12000. Hence whirlpool had to decrease their cost margins overnight to withhold their customers and to be competitive.It took weeks for whirlpool to adjust their pricing because they did not have a centralized pricing database. By that time LG had captured 10 per cent of the rural and semi-urban markets.

    PROCESS DURING QUATERLY PRICI


    CALCULATING NEW PRICE

    REVIEWING PRICE

    PRINTING THE LIST

    REVIEWING THE PRICE AGAIN

    FEEDING INTO MAINFRAME COMPUTER

    MAIL OR FAX NEW PRICE LIST

    FAULTS IN THE EXISTING SYSTEM

    Cumbersome pricing system. Slow communication. Error prone. Extra paper work. Dissatisfied customers. (ranging from mega retailers to little stores.)

    IMPLEMENTATION OF AUTOMATED PRICING SYSTEM


    Application of a powerful ERP package called SAP. Centralized data pool which can be accessed both by the manufacturer and the retailer. Consolidation of the order entry systems and the pricing system.

    IMPLEMENTING AUTOMATED PRICIN SYSTEMS


    PRICING OMS WARE HOUSE
    DATA AGGREGATION

    FORMATTING

    RETAILER 1 RETAILER 2 RETAILER 3

    DATA REVIEW

    ORDER MANAGEMENT

    PURCHASE ORDER

    REPORTING

    SHIP NOTICE AND INVOICE


    WARE HOUSE LABEL AND RFID

    BAR CODE AND RFID

    ITEM SHIPMENT

    RESULT AFTER IMPLEMENTING SYST


    Quick updating Streamline work process Centralized pricing database Reduce cycle time Increase productivity Reduce costs A step to global success. In quarterly pricing, every three months the list for prices were printed and sent to the traders where as by implementing SAP, the ERP calculates the demand and material prices and adjusts the prices constantly.

    DISCUSSION QUESTIONS
    and become more competitive?

    Q1. How are companies using I.T to improve services,lower costs Ans.
    Building brand equity. Customer loyalty. Unique marketing strategy. Improve inventory management. Enable accurate execution of orders. Enhances supply chain management. Enhances pricing and promotion strategy.

    DISCUSSION QUESTIONS
    Q2. What are the components associated with a successful
    information system? PEOPLE EQUIPMENT PROCEDURE

    Ans.

    SYSTEM ANALYST PROGRAMMER

    HARDWARE AND SOFTWARE

    BACKUP, PATCHING SOFTWARE

    DATA

    RAW FACTS

    MR. ESAT SEAZER ( CIO )

    WHIRLPOOL CORPOR

    By leveraging SAP Net Weaver, we have overhauled our IT infrastructure to provide more functionality and capabilities, and, incredibly, weve done it with no additional cost to the company. Esat Sezer Corporate Vice President & CIO Whirlpool Corporation

    WHAT DID WE LEARN?

    BIBLIOGRAPHY

    www.google.com www.hindutimes.com www.whirlpool.com I.T for Managers: Ralph Stair and George Reynolds

    THANK YOU
    BY
    FATEMEH. HANIKA. MEGHALA. NEHA. PRIYADARSHINI.

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