Professional Documents
Culture Documents
Squid
BBQ Chicken
Self-Oriented Values
2-6
2-7
2-8
Time perspective
Time Interpretations
Americans tend to form relationships and friends quickly and easily. Chinese relationships are much more complex and characterized by guanxi.
Global Cultures
Global Demographics
Demographics describe a population in terms of its size, structure, and distribution.
1.
2. What Needs Can the Product Fill in this Culture? 3. Can Enough People Afford the Product?
4. What Values are Relevant to the Purchase and Use of the Product?
5. What are the Distribution, Political and Legal Structures for the Product?