STRATEGIC MANAGEMENT

NESTLE India

AGENDA
Introduction Problem Statement of the Nestle SWOT analysis Porters 5 forces analysis for Nestle Implementation of Strategies Competitive Advantage Benefits Learnings Suggestions Conclusion

INTRODUCTION
NESTLEs history begins back in 1866 Nestle is a Swiss company, founded in 1866 by Henri Nestle. Nestl is a Swiss-German word which means Little Nest which is its trademark

Nestl's relationship with India dates back to 1912.

FOUNDER: Henri Nestl (1814 - 1890)

OVERVIEW
Nestl India is a subsidiary of Nestl S.A. of Switzerland.

Nestl India is a vibrant Company that provides consumers in India with products of global standards. The Company insists on honesty, integrity and fairness in all aspects. India's 'Most Respected Companies' and amongst the 'Top Wealth Creators of India'.

 Nestl has been a partner in India's growth for over nine decades now . The Company's activities in India have facilitated direct and indirect employment The Company continuously focuses its efforts to better understand the changing lifestyles of India and anticipate consumer needs. Nestl India manufactures products of truly international quality under internationally famous brand names .

MISSION STATEMENT

Nestle Products..

STRENGTHS
BRAND STRENGTH PRODUCT INNOVATION RESEARCH & DEVELOPMENT MARKET SHARE LOW COST

WEAKNESSES
MATURE MARKETS PLAIN YOGURT LESS CONSUMER RESEARCH IN FEW AREAS. COMPLEX SUPPLY CHAIN MANAGEMENT

OPPORTUNITIES
EXPANSION PRODUCT OFFERINGS GLOBAL HUB

THREATS
COMPETITION CHANGING CONSUMER TRENDS INTERNATIONAL MARKETING STANDARDS SECTORAL WOES

 PROBLEM STATEMENT:
1. Keeping the Brands alive in the minds and hearts of consumers

Porters 5 Forces Analysis

Threat of New Entrants Threat of Substitute Goods

Bargaining Power of Suppliers

Bargaining Power of Customers Competitive Rivalry within the Industry

Implementation of Strategies
Pricing Strategy Renewing Globalization Strategy Increasing New Product Lines

Competitive advantage
Leading overall market position Large scope of Nestl's business

Research and development capabilities

Innovation Ensuring the consumer, with the benefits

Benefits (Financial and Non-Financial)

Financial Benefits:
Shareholders Fund lenders Suppliers Customers Employees Government

Non Financial:
Customer satisfaction Increasing market share Welfare of employees Welfare of management Relationship with suppliers Responsibilities to society

LEARNINGs
Nestl's India safety programmes:
Safe By Choice Formed a Safety Council Financial Assistance to Farmers

Health Management
Health Survey

SUGGESTIONs
Communication strategy Efficient training and development Entrepreneurship strategy Healthy Kids programme Identifying and classifying Nestle's resources Identify Nestle's capabilities