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ABOUT COMPANY
The Reliance Anil Dhirubhai Ambani
Group is among Indias top three private sector business houses on all major financial parameters, with a market capitalisation of Rs.325,000 crores, net assets in excess of Rs.115,000 crores, and net worth to the tune of Rs.55,000 crores.
The success story of the company is driven by 9 success
sutras
adopted by it namely : Trust, Integrity, Dedication, Commitment, Enterprise, Hard work, Homework, Team work play, Learning and Innovation, Empathy and Humility and last but not the least its the Network.
RELIANCE MONEY
Reliance money is a part of the reliance Anil Dhirubhai
provider that enables you to carry out trading and investment activities in a secure, cost-effective and convenient manner
Reliance Money offers the convenience of on-line and
offline transactions through a variety of means, including its Portal, Call & Transact, Transaction Kiosks
shall aim for complete customer satisfaction, by combining its human and technological resources, to provide world class quality services. In the process Reliance Money shall strive to meet and exceed customer's satisfaction and set industry standards.
service provider to the customers, and aim to achieve the leadership position by building an innovative, enterprising , and technology driven organization.
In India, a DEMAT ACCOUNT the abbreviation for Dematerialized account ,is a type of banking account which dematerializes paper- based physical stock shares The Dematerialized account is used to avoid holding physical shares: the shares are bought and sold through a Stock broker.
Board of India (SEBI) mandates a DEMAT Account for share trading above 500 shares. As of April 2006, it became mandatory that any person holding, a DEMAT Account should posses a Permanent Account Number (PAN),and the deadline for submission of PAN details to the depository lapsed on January 2007.
holding securities in physical form. Immediate transfer of securities; No stamp duty on transfer of securities. Reduction in paperwork involved in transfer of securities: Reduction in transaction cost; No odd lot problem, even one share can be sold; Nomination facility Automatic credit into DEMAT account of shares, arising out of bonus /split/consolidation/merger etc. Holding investment in equity and debt instrument in a single account.
transact in equity, equity and commodities derivatives, offshore investments mutual funds,IPOs life insurance, general insurance, money transfer, money changing and credit cards, amongst others.
Convenient
access reliance money service through The Internet Transaction kiosks The phone(calls & transact)
Safe
The account is safe guard with a unique security number that changes every 32 seconds.
RESEARCH METHODOLOGY
Research Methodology
Sources of data Primary Data
Using structured questionnaire for the existing customers and for general public. Secondary Data Company Website Internet
Contd .
Research design:-
Descriptive research
The term descriptive research refers to the type of research question, design, and data analysis that will be applied to a given topic. Descriptive statistics tell what is, while inferential statistics try to determine cause and effect.
Sample unit:From general public and also from Jalandhar. Sample size:30 units of customers
1)
Yes
22
73%
No
Total
8
30
26.70%
100%
26.70% 73.30%
Yes No
INTERPRETATION out of 30 respondents 22 as 73% of respondents are having DEMAT Account and 8 as 27% respondents are not having.
2)
Preferences Of Investment Mutual funds
Preferences Of Investment
No Of Respondent 10 % Of Respondent 45%
9% 45%
Mutual Fund
27%
Online Trading
Bonds
Online
trading Bonds Derivatives
18.18%
6 2
27% 9%
18.18%
Derivati ves
Total
22
100%
INTERPRETATION
This shows that although the mutual funds market is on the rise yet, the most favoured investment continues to be in the Share Market. So, with a more transparent system, investment in the Stock Market can definitely be increased.
3)
Yes
No Total
4
18 22
18.18%
82% 100%
INTERPRETATION Although there is sufficiently high brand equity among the target audience yet, it is to be noted that the customers are not aware of all the facilities provided by the company meaning thereby, that, the company should concentrate more towards promotional tools and increase its focus on product awareness rather than brand awareness.
4)
Total
22
100%
High return and high risk Tax benefits
9%
\
18%
73%
INTERPRETATION
The study shows that most of the people prefer to invest in stock market because of high risk and high return whereas some other try to capture the short term gain from investment. But a very few section of people invest because of the benefits they gain in tax.
5)
27%
Yes 16
73%
No 6
INTERPRETATION: This pie-chart corroborate the fact that Strategic marketing, today, has gone beyond only meeting Sales targets and generating profit volumes. It shows that all the competitors are striving hard not only to woo the customers but also to make them Brand loyal by generating customer satisfaction.
6)
Frequency Of Trading
Trading Monthly Weekly Yearly Daily Total
9% 14% 55% 23%
No. of respondents 12 5 3 2 22
INTERPRETATION:
In spite of the huge returns that the share market promises, we see that there is still a dearth of active traders and investors. This is because of the non transparent structure of the Indian share market and the scepticism of the target audience that is generated by the volatility of the stock market. It requires efficient bureaucratic intervention on the part of the Government.
7)
INTERPRETATION:
The most common problem faced by people during trading is the information related problem i.e., they dont get the required information about trading either online or offline. Whereas some other problems are also there like network problem, in manual operating problem and service provider problem.
8)
INTERPRETATION: This pie chart shows that most of the people are satisfied with the DEMAT Account.
FINDINGS
Various findings of this research report are as follows: 73% of the people are having Trading account People preferred to invest their money mainly in mutual funds. People are not much aware of facilities provided in reliance money. People prefer to invest in stock market because of high risk and high return whereas some other tries to capture the short term gain from investment. Respondents are highly agreed that they are satisfied with trading account.
Suggestions
Rs950 account opening charges are too high when targeting
a corporate so the company should be flexible on this amount. Company should have a scheme of rewards and recognition to employees and the field persons to boost their motivation. There must be proper advertisement of the company by various media like Exhibition, Press releases, Newspaper, and Television etc.
LIMITATIONS
The project has been subject to the following limitations: The study was restricted to Reliance Money Limited to only in Jalandhar city. The study is conducted with the data available and the analysis was made accordingly. It was tough to get all relevant facts from the personnel and employees. Time factor was a limitation as only a stipulated period had been ascertained to me while the personnel had little time to my queries due to their daily busy schedule. It is not feasible to compare all the products of various brokerage firms.
CONCLUSION
Reliance trading account is better than other Trading account. People are satisfied with reliance trading account. Mostly people invest their money in high risk. Reliance Money has good return on investment. At last all cons are concluded by that Reliance Money is still growing industry in India.
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