Strategic Intent

The organization considers the threats and opportunities and then assesses the firm's strengths and weaknesses in determining whether obstacles can be neutralized and opportunities can be efficiently and effectively exploited.
Strategic intent is an expression of pragmatic, realistic, and beneficial goals and objectives. Strategic intent should be in harmony with the firm's vision and mission.

Basic elements of vision statement

Examples of vision statement

NTPC- To be the worlds largest and best power producer, powering Indias growth. BHEL- a world class innovative, competitive and profitable engineering enterprise providing total business solution. Colgate- To be the company of first choice in oral and personal hygiene by continuously caring for consumers and partners.

Mission statement
A Mission Statement is: An enduring statement or purpose distinguishing our organization from others.

Elements of mission statement

Customers Products or Services Markets Technology Concern for Survival and Growth Philosophy Self-Concept Concern for Public Image Concern for Employees

Business Definition
The business definition is a clear statement of the business the firm is engaged in or planning to enter. It answers the question that: What is our business, in a precise way.

Goal and Objective

Goal:
Global or Broad statement Involves multiple learning objectives May not be directly measurable more implied measurement

Objective: -Learner centered -Behavioral terms/ action verbs -One statement-one objective -Realistic for time allotted -Learner appropriate

MBO
Management by objectives (MBO), also known as management by results (MBR), is a process of defining objectives within an organization so that management and employees agree to the objectives and understand what they need to do in the organization in order to achieve them. The term "management by objectives" was first popularized by Peter Drucker in his 1954.

Features of MBO
Motivation Better communication and coordination Clarity of goals Subordinates tend to have a higher commitment to objectives they set for themselves than those imposed on them by another person. Managers can ensure that objectives of the subordinates are linked to the organization's objectives. Everybody will be having a common goal for whole organisation. That means, it is directive principle of management