Welcome to our Presentation

Topic

Marketing mix of Sunsilk in Bangladesh

Group Name: Twilight

Name Sumaya Tasnova Samapti Inmanuella Neehar Gomes Husna Siddika Shuvra Goswami Romana Afroz Monika Rani Roy

Group members

ID no. 09103101055 09103101063 09103101080 09103101089 07082101155(15th) 08093101086(19th)

Inmanuella Neehar Gomes

ID no.09103101063

Introduction
Sunsilk is a worldwide shampoo product, that were made to supply all our needs for everyday existence. In Bangladesh some sunsilk products are imported from Thailand and some products are produced by Unilever group. Sunsilk product has already made a strong place in the market.The set of controllable tactical marketing tools of sunsilk these are product, price, promotion, place that are helping the product to reach the organizations goal.

Marketing Mix

Product

Target customers Place Intended positioning Price

Promotion

Figure: The 4Ps of Marketing Mix

Product
Variety:

From 2009 Sunsilk started working with a number of professional hair "experts" to develop new and improved products. In Bangladesh there are 6 types of shampoo and one type of conditioner.

The types of sunsilk shampoo are:

SL Types of sunsilk No shampoo . 01. Hair Damage 02. Stunning Black Shine Stunning Black Shine Stunning Black Shine Stunning Black Shine 03. Strong and Silk Quantity Production country 400ml 400ml 200ml 100ml 7ml 400ml Thailand Bangladesh Bangladesh Bangladesh Bangladesh Thailand

4.

Hair Fall Solution Hair Fall Solution

400ml 200ml

Bangladesh Bangladesh

Hair Fall Solution

5. Thick and Long Thick and Long Thick and Long 6.

7ml
400ml 200ml 7ml

Bangladesh
Bangladesh Bangladesh Bangladesh Bangladesh

Lusciously Thick and 400ml Long

Lusciously Thick and 200ml Long

Lusciously Thick and 7ml Long

Bangladesh
Bangladesh

The types of sunsilk conditioner are:

SL No. Types of sunsilk Quantity Conditioner Hair Fall Solution Hair Fall Solution 180g 90g

1. 2.

Sumaya Tasnova Samapti

ID no.09103101055

Quality

The quality of the product is maintained through extensive chemical testing which takes place after every month.

PACKAGING

Remove Reduce Reuse Renew Recycle

Services

Most people in Bangladesh have not much ability to use the foreign product with high price. Sunsilk is such a product that gives the Bangladeshi people the best services which is in their ability to buy the product. Sunsilk makes the hair more beautiful and strong ,repair the damage,gives the solution of hair fall.

Brand Name

Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilever group, which is now considered the world's leading company in hair conditioning and the second largest in shampoo.

Price
List Price
SL No. 01. 02. Types of Sunsilk shampoo Hair Damage Stunning Black Shine Stunning Black Shine Stunning Black Shine Stunning Black Shine 03. Strong and Silk Quantity and Price 400ml(370tk) Production country Thailand

400ml (250tk) Bangladesh 200ml(135tk) 100ml(70tk) 7ml(2tk) 400ml(370tk) Bangladesh Bangladesh Bangladesh Thailand

4 Hair Fall Solution

400ml(250tk) Bangladesh

Hair Fall Solution Hair Fall Solution 5 Thick and Long Thick and Long Thick and Long

200ml(135tk) Bangladesh 7ml(2tk) Bangladesh

400ml(250tk) Bangladesh 200ml(135tk) Bangladesh 7ml(2tk) Bangladesh

6 Lusciously Thick and 400ml(250tk) Bangladesh Long Lusciously Thick and 200ml(135tk) Bangladesh Long Lusciously Thick and 7ml(2tk) Long Bangladesh

The types of sunsilk conditioner are:

SL No. 1 2

Types of Price sunsilk Conditioner Hair Fall Solution Hair Fall Solution 150tk 90tk

Quantity

180g 90g

Discounts
Sometimes the producer give discount to the cost of sunsilk shampoo. The minipack is cost 2 tk per packets. But sometimes 3 packets cost 5tk, so there is 1 tk saver for buying 3 packets.

Payment Period
The shopkeeper can buy the sunsilk product pay the bill in a period. This Is only happen when the shopkeeper is very much accustomed with the product seller.

Promotion
Advertising

Public relation

Promotional Strategy

Sales Promotion

Direct Marketing

Billboard

Advertising

Tv Advertising

Print Media

Advertising

Advertising
TV Advertising:

TV advertisements most especially doing some commercials that will informed their target audiences about the product. use endorsers to promote the product nationwide. major mode of communicating with the consumers.

Direct Marketing:

Sunsilk uses Online advertising and communication have a growing trend. With people everywhere being able to access online material.

Sales Promotion: To promote its brand, Sunsilk distributes flyers and free sachets at the road side and at malls, and door to door campaigning .Recommend a suitable type of shampoo to such consumers.

Public relation:

Magazine
Sunsilk advertisements are published in various magazines and is sold locally on news stands and distributed to hair salons.

Place

Channels Retailers are extremely satisfied with their channel systems. There are not too many levels, thereby preventing channel complexity and allowing greater control.

Distribution network:

Sunsilk has a very good distribution network all over the country. They have struggled hard to adopt such channels that guarantee the perfect results regarding the placement of their product.

Place
Gender Age Geographic Segmentation

Purchasing Power

Market segmentation

Family Life cycle

Income Level

Family Size

Locations:

Market segmentation

Purchasing power Age Gender Income level family size family life cycle Geographic area

Target Market:

The main target market of Sunsilk is females between the ages group 16-40 belonging to the lower and middle income classes
Positioning:

Eventually after segmenting and targeting, the company is now positioning their product. They are now putting their product on the mind of their target audiences. They dont want their product to be fantasized only but to be remembered by people.

Transportation:

Sunsilk distribute their product by Unilever Company or the sellers collect their product for final buyers from the wholesale market.

Conclusion
Hair is a part of a human body that increases the beauty of a person. Sunsilk is such a product that helps to increase the beauty more. Marketing mix of sunsilk in Bangladesh creates a new vision for the people and thats why it have taken a big place in the large competitive market.

Any
question?

Shuvra Goswami IDno.09103101089

Monika Rani Roy

ID no.08093101086(19th)

Romana Afroz ID no.07082101155(15th)