Julene Martín

Abad
Sergio López
Conde
Olga López
 Visual images ?
1.- What relationships can objects have with each
other? Explain and give an example.
Proximity, similarity and continuity.
Proximity: elements of the pictu-
re are close to each other.

Because of this, sometimes we cannot differentiate forms

and we see as one, as a new shape.

Continuity: elements are in the same di-

rection and create a form.

Similarity: when the elements
of a picture are similar. They
have the same color, shape..
2.- What items feature in our visual public
environment? Give an example of some type of visual
contamination in this environment.

In our visual public environment, we can see: streetlamps,

trees, litter bins, shops, benches, churches, cars, factories,
parks, schools, etc.
Here we have an example of visual contamination, it is a
factory that creates a lot of pollution. Nowadays, we often
see in the street some of this examples. A lot
of cars on the road, factories, etc. Pollution is
a factor that is present in our lifes.
 3.- What are the stages envolved in the
communication process?

Transmitter

Channel or medium

Code Message Reference Context

Channel or medium

Recipient
 4.- Give an example of each of the following:
graphic and visual media, audio-visual media
and sound media. Write down one
characteristic typical of each.

Audiovisual media:
Advertisements are made for sound
and graphic supports with images
and texts. This types of
advertisements we can see in the
television or films.

Graphic and visual

media
Sound media: There are messages that
gi-ves the radio by radio-electric waves.
This medium is cheaper than the other
ones.

Graphic and visual media: media

types that haven't got sound and
express communicate ideas with non-
moving graphic images. They appear in
magazines, newspapers, etc.
 5.- Draw a character (or get on from Internet) with
different-shaped speech bubbles or balloons. In each
one, add the words. "Where are you going?". Briefly
explain the different effects that each type of bubble
makes.

He’s 3
talking 1 Where are Where are you
She is
going?
alone. you going?
thinking.
2
Where are Where
are you
4
you going?
The boy is going!
He is
talking.
shouting.
In the first bubble, the lines that surround it, say us that he
is talking alone, with himself.
The second speech balloon expresses someone talking to
another one, like we do it usually in a dialogue.
When the person is thinking, the lines of the bubble are
like the form of a cloud.
Finally, the last speech balloon expresses a south
(someone shouting, a strong noise,..)
6.- Look for a Nike logo in the links and
express what it transmits in your
opinion.

This logo is a tic, which we use to express

something positive, something that is ok. With this
logo, Nike wants to promote the sport, which is a
very good activity to improve health conditions,
and say yes to it. Sport is necessary!
7.- Look for three images that we may
perceive differently if we take them out
of context.
1. He is a young skater!
2. They are volleyball players!
3. It is a hippopotamus!
8.- Look at the comic and say which
types of shots are the different
pannels.

1 4

2 6

3 7
The first pannel have a long shot because we
see the general place where the action
happens.

On the other hand, the second and third frames

are medium full shots because the image is cut
short above the knees.

Frame number 4, is medium shot because the

character appears cropped above the waist.

Number 5 and 6 are full-figure shots (we see all

the figure of the characters).

Finally, number 6 is close-up because we see

only the face of the person, giving maximum
expression.
1.- What is a realistic drawing? How do we use
lines in this type of drawing?

A realistic drawing is a picture (a drawing) with

elements within it, that express the true reality.
The elements are very similar to reality and
they have a high degrees of likeness. That is to
say, elements are recognisable.
Line is used to show the exact form of the
shapes, as wee see them.
The line creates the illusion of space, depth and
volume. Because of this, line is the ideal
element to represent shapes in realistic
drawings.
2.- A line is an expressive element. What
messages do different types of line
transmit? Draw diagrams to go with your
explanation.

Straight lines transmit us instability and aggression.

However, curved lines produce movement, energy and
vitality.
Irregular lines express tension and irregular straight lines
rigid.
Finally, irregular curved lines express an effect of disorder.
 Lines

Straight Curved Irregular lines Irregular straight

- Rigid
- Movement - Tension
- Instability - Energy
- Aggression Irregular curved
- Vitality

- Disorder
3.- What are visual textures? Name three of
them

Textures that are generally seen, but rarely touched.

Ornamental, accidental and mechanical texture.

4.- How can you use texture to organize and

balance a composition?

Using a texture we can put things in order, highlight

areas of interests, transmit a sensation of depth or
create a rhythm and movement.
Order: textures can be organised from greater to
lesser importance.
Balance: we can make different shapes according to
the weight
Rhythm and movement: rhythms
are created when the uniformity of a
surface is altered. Movement is
created when a faster rhythm is
combined with more than one
element.
Depth: we built up textures to draw
shapes further or closer to us.