ART CAF

The company of Art.

INDEX
Introduction Executive summary Industry Analysis Production Plan Operational Plan Marketing Plan Organizational Plan Financial Plan Annexure

ABOUT US
Company Information Partner Information

Company Name : Art Caf Busniess type : Product Group Members - Shariq Jawaid - Muhammad Ali - Muhammad Kamran - Safia Ashfaq - Sadia Ashfaq - Farzana Company Address : ********* Contact : ********* - **** Email : artcafe@****.com Web : www.facebook/pages/art-cafe

Name : Muniba Farooqi Gender : Female Age : 27 Address : Korangi Contact : 03-----3000 Email : ******** Edu : Computer Science Other : Certification in Arts & Craft Experience : Has already participated in differnet cultural and social events

EXECUTIVE SUMMARY

Art Caf is a company started by five group members. Art Caf produces hand-made crafts, manufacturing indigenously for local market. Art caf aims to enhance the colors in human lifestyle, as it is an art product manufacturing company . Starting with production, we buy raw materials like used slippers, pots, mirrors, unstitched women cloths, home decoration items and artistic unique accessories etc., and with our partner, make it a beautiful, unique, valuable and value-added product. After manufacturing, we beautifully showcase our product for sale at ***** Bachat Bazar on weekly basis. We will start our company publicity and marketing through facebook, twitter as well as our own free website for online orders. We intend to introduce our product internationally for interested buyers. We can also enhance our product based on customer demand. We will distribute printed brochures / flyers in exhibitions, high-end events, universities and caf. Although our competitors have been working in the industry for an extended time and have established a successful brand, however, we are going to achieve a competitive edge through our new ,unique and value added products with affordable price. We will use various marketing and sales strategies to build our brand.

INDUSTRY ANALYSIS (HYPOTHETICAL DATA)

Pakistan has a huge amount of creative people who have taken creativity as a profession and they are creating unique things. On the other hand, others are buying these things mostly from China, England and Japan etc. which costs more. Some other successful entrepreneurs are working in Truck Art selling old crockery such as Mrs. Anjum Rana (Tribal Truck Art). She sells her products in high-end events and exhibitions. Few people have opened outlets for it. Most people are working through social media such as Facebook, website and online ad etc. Our universities are also developing an interest about Arts and Craft in students. There are also a few people who are creative but dont have marketing abilities.

PRODUCTION PLAN

Market Research Sales Planning

Market
Value Addition

Purchasing

OPERATIONAL PLAN
Following are the steps in order to achieve operational modalities:
o

Raw Material is bought from different selected resources / places at cheap prices.

Product is processed by designated person with their helpers. After the sale, we have approx. a week for new production.
Product will be sold at Sunday Defense market, high-end social events, universities and colleges functions or events and malls.

MARKETING PLAN
We have a small and low budget marketing plan as compared to our competitors. Following are our marketing strategies:
o

o o o o o

We will sell our products at the Sunday Defense market and the customers there will be our main target. We will further target the audience in social events is universities/colleges, public events etc. Social Media such as the very popular Facebook, Twitter, free online advertisement, blogging and company website Personal Networking Mobile Marketing Email Marketing Company products brochures / flyers Will place rollup stands in different social and busy locations like malls, restaurants, colleges, universities, events and resorts.

PRODUCT VARIATION :
OLD AND NEW INNOVATIVE ART AND
CRAFT.

PRODUCT DIFFERENTIATION:
INTERESTED CUSTOMERS CAN EASILY CHOOSE AND ORDER OUR PRODUCTS ON ONE STEP THROUGH

BACHAT

BAZAR OR

ONLINE.

PRODUCT INNOVATION:
VALUE ADDITION IN SLIPPERS(USED) PAINTED AND DESIGNED POTS, MIRRORS ARTISTIC UNIQUE ACCESSORIES AFFORDABLE HOME DCOR ELEGANT DECORATIVE PIECES

BUSINESS WITH SOCIAL ENTREPRENEUR:

RECYCLING PRODUCTS INVOLVING PEOPLE WHO ARE CREATIVE
SELL THEIR PRODUCTS BUT NOT ABLE TO

HELPING THOSE PEOPLE

WHO WANT TO BUY BUT CANT

AFFORD EXPENSIVE HAND-MADE

CRAFT

Organizational Plan

Art Caf

Purchasing

Production

Finance

Marketing

Operations

Creative Partner

Ali Safia Shariq

Sadia

Safia

Ali

Ali Sadia
Kamran

Shariq

Muniba

Products:
o o o o o o o o o o o o o o o o o

Buttons Keychain Spoons Mirror Red pots Dry mirror Nest Dry arrangement Chotiya Dough arrangement chotiya Mix arrangement chotiya Wooden spoon Wooden spoon dough Rainbow jell candle 400 Small glass candle Coconut (Kalma) Coconut dry Flower pot Black tile doudh

150 100 800 250 250 300 250 250 200 150 200 300 500 600 350 250
Total 6700 Total 2000 Stall Production and fabrication 1800 Maintenance 20%

Fixed Cost:

Operating cost:
Rent 1200 Salesman stipend 2000 Salesman Food 150 Electricity 200 Transportation 150 Merchandising Cost 3000

o
o o o

Wall hanging
Door bell Candle stand Folia mirror

250
150 150 450

NOTE : Net Profit will be shared with partner equally.

THE END!