TOYOTA MOTORS

BY: MUKESH
VERMA
BBA (IIIrd SEM.)
 IN NEXT 20 MINUTeS….

• Introduction to the Toyota Motors

• Profile of the Company
• Major Players
• Product range
• Achievements & Milestones
• Financial status of Toyota Motors
• Future plans
• Critical appraisal
INTRODUCTION

1 Toyota-Cho, Toyota City,

Aichi 471-8571, Japan
 Cont………..
About the toyota motors
• Toyota motors is the largest automobile co.
• Founded by kiichiro toyoda in 1937
• Toyota motors products are luxury cars, trucks & buses

The origins of Toyota

• Toyota Motor Corporation was originally a machine
manufacturing company called Toyoda Automatic Loom
Works, Ltd. and was owned by Sakichi Toyoda. But it was his
son, Kiichiro Toyoda who branched out into automobile
manufacturing. The first type A engine was created in 1936
and the rest as they say is history.
Kiichiro Toyoda
The founder of Toyota Motors Corporation
 Profile of the Toyota
Motors
Type Public (TYO: 7203)
Founded 1937
Founder Kiichiro Toyoda
Headquarters Aichi, Nagoya and Tokyo, Japan

Key people Kiichiro Toyoda

Fujio Cho

Katsuhiro Nakagawa

Katsuaki Watanabe

Shoichiro Toyoda
 Cont………
Industry Automotive

Products luxury vehicles

Revenue ▲ USD $202.86 billion

Net income ▲ USD $13.93 billion

Employees 316,121

Subsidiaries 522

Website www.toyota.co.jp
 BODs of Toyota Motors
Katsuaki Watanabe
Fujio Cho
(President and Representative
Director)
(Chairman and Representative Director)

Shoichiro
Katsuhiro Nakagawa
Toyoda
(Vice chairman and Representative Director)
(Honorary Chairman)
 Toyota Kirloskar Motors

Mr Yasuhiko Yokoi, Managing Director, Toyota Motor

Corporation
Mr Vikram Kirloskar, Vice-Chairman, Toyota Kirloskar Motors;
and
Mr Hiroshi Nakagawa, MD, Toyota Kirloskar Motors
 MAJOR PLAYERS
Top motor vehicle manufacturing companies by volume
2007

• TOYOTA MOTORS
9497754000
• GM
9349818000
• VOLKsWAGEN
6346222000
• FORD
Products range of Toyota
Toyota Innova Rs. 8,01,738

Toyota Corolla Altis Rs. 11,31,900

Toyota Camry Rs.

22,84,800

Toyota Land Cruiser Rs.

Prado` 42,27,300
TOYOTA LUXURY
 NEW
LAUNCHED
Toyota Corolla Altis
COROLLA ALTIS
Standard Features
• 132 PS @ 6000 rpm
• Tubeless Tyres
• Air Conditioner 
• Power Windows  
• Power Steering
• Anti-Lock Braking System
• Air-Bags (Driver | Passenger)
• CD Player
 Achievements & Milestones
• Toyota Motor Corporation
became the world's
biggest car maker by
volume

• 40,000 Corollas Toyota has

sold in India over the last
five years

• Camry, Corolla, Prado and

Innova are the successful
cars of Toyota on Indian
roads
In April 2002, Toyota adopted
the 2010 Global Vision
• Toward a recycle-
oriented society

• Toward the age of IT

• Toward motorization on
a global scale (societies
with little private
transport gaining hmore)
Future plans of Toyota Motors

• Toyota to Make South African Subsidiary

• Toyota will Develop Personal Transport

Assistance

• Toyota to Acquire Land for New Plant in

Brazil

• Toyota also plans to develop and launch a

small car for the BRIC markets by 2010.
 FINANCIAL STATUS OF THE
COMPANY
(Fiscal Year : April 2007 - March 2008 )

Number of 316,121
employees
26,289.2 billion
Net revenues
yen
Income before 2,437.2 billion
taxes yen
1,717.8 billion
Net income
yen
 USE OF 4 P’S
TPYOTA MOTORS uses the four P’s of
marketing for better results.

PRODUCTS:The products offered-unique, superior

AND sound quality.

PRICE: TOYOTA MOTORS CORPORATION keep in

mind the value for customers.

PROMOTION: The effective techniques are used to

communicate to customers.

PLACE: The business location and methods for

distribution of products.
CRITICaL APPRAISAL
• Toyota Motors should analyze the Indian
marketing

• Toyota Motors producing for the high class

people

• Toyota Motors should also focus to middle

class

• Toyota Motors should also increase the

numbers of customer care centre