Is physical attractiveness less important in the long term in services industry?

Definition of person perception Elements lead to misperceive in organization

Senses of physical objects From intense activity or fleeting notice Develop images ourselves and other

Few people
Low opportunity behavior of other Basic attribution error Especially bad behaviors

Misperceive

Interpersonal Attractiveness Source Credibility Important person perceptions in organization

Homophily

Source Credibility

Interpersonal Attractiveness

Interpersonal Attractiveness

Degree drawn toward one person

3 dimensions
Physical Attractive Social Attractiveness Task Attractive

Task Physical

Social

Interpersonal Attractiveness

Interpersonal Attractiveness

Physical Attractiveness
Most impact on initially short life
Taste and preference Physical appearance Attract people Contact

Interpersonal Attractiveness

Social Attractiveness
Degree : Spend time on social level Depends: friendly + likeable Long-term factor Common: Social attractive people New friendships

Interpersonal Attractiveness
Task Attractive
Most relevant organizational context Easy + pleasant Competence work-related tasks Responsibility share workload Desires as a work partner

Homophily
From same category With actual similarities
Similar people communication with one another
Demographic Homophily, Background Homophily and Attitude Homophily

View on the main idea

Main idea: Physical attractiveness

Personal perception is important Now + future

Receiver's impression of the source Interpreted messages

Affect the communication Need to know more

View on the main idea

Theory Physical attractiveness the initial communication

Not totally agree

Physical attractiveness Visible Better for observation

Think that it is not only affect the initial relationship but also longterm

Physical attractiveness

Need to deeply know it

Perception

Rationale
Communication

Job opportunities and future Relationship between people

Physical Attractiveness Face Build Tidiness Dressing

Research Methodology

Organization chosen & Reasons

Organization chosen
Gold Ocean Restaurant

Scale of restaurant:
Large

Many different departments

customer service industry: More variety of perception

Perception in an organization Individual's behaviors

Interviewees chosen

2 supervisors

Interviewees

2 subordinates

Details of the interviewees

Name 2 Supervisors Gender Age Position
length of time in organization

Mr. Chan Kam Cheung

Male

59

Owner of the restaurant

Above 30 years

Mr. Chan Leung Fat

2 Subordinates

Male

52

General Manager

20 years

Ms. Kwan Mr. Wong

Male

34

Receptionist 6 years

Female

31

Senior waiters

4 years

Reasons of choosing the interviewees

Collect different perceptions from different individuals Analyze the reasons behind different type of perceptions Conclude effective ways to communicate with different people with different perceptions

Both play the significant roles

Reasons

Interview Questions

Interview Questions

How the IQs can support the RQ

For Supervisors
1. Are the appearance and the past working experience the consideration of hiring a employee? Why?

The importance of the physical attractiveness in the short term.

How the IQs can support the RQ

For Supervisors

How the IQs can support the RQ

For Supervisors

How the IQs can support the RQ

1. Would you think it is important to dress up when you doing interview? Why?
For Subordinates

The importance of the physical attractiveness in the short term

How the IQs can support the RQ

For Subordinates

2. How long would you like to spend on making up every day? Why?

The importance of the physical attractiveness in the long term

How the IQs can support the RQ

For Subordinates

3. Do you think the better appearance will have positive or negative impact to your interpersonal relationship? Why?

The importance of the physical attractiveness in the long term.

How the IQs can support the RQ

RQ 6 IQs

In short run & long run

The importance of the physical attractive

Different individuals

Different position More objective

Findings
Is physical attractiveness less important in the long term in services industry?

3 Main findings

3 Main findings

3 Main findings

Direct speech

Interview of supervisor (Mr. K.C. Chan)

Working in the catering industry, we must emphasize on hygiene.
First of all, if an employee doesnt wear properly, I will advise him.
Secondly, employees have to change our companys uniform. We have standard uniform. If the employee makes the uniform very dirty, we would scold him.

After several times and he/she still doesnt listen to us, he/she will be fired.

Interview of supervisor (Mr. K.C. Chan)

If both employees working performance is similar, then we will see which one respects his/her boss, and my perception towards them. That is how we promote our employees.

Interview of supervisor (Mr. K.C. Chan)

Q: Doesnt mean that the appearance of employees will affect whether he/she will be promoted or not?

A: Exactly! You are very right!

Interview of supervisor (Mr. L.F. Chan)

Interview of subordinate (Mr. Wong)

Q: Within the A: The basic company, is criteria of there any working for special the catering requirement industry are that we imposed to should have a you, for nice looking, example dress tidily, tidiness, appearance put customers the first or dressing?

Interview of supervision (Ms. Kwan)

Dressing properly and being polite and passionate, it will make us get along with others well and customers will not treat you harsh when you do something wrongly.

Summarize
One of the most important tool

Affect communication First impression Affected interpersonal relationship In the long run Chance of promotion will be affected

Discussion & Implication

Important in short-term (initial) Important in long-term Co-relationship between different attractiveness

Discussion & Implication

Physical Attractiveness affect the communication in short-term

Work Organization
Clubs, Student Union, Classes E.g. Sport club Strong Build

Communication
Have better physical attractiveness Better start of communication

Set a good appearance

Better impression Employed

Discussion & Implication

Physical Attractiveness affect the communication in long-term

Work

Organization

Communication

Employers Promote a person with better appearance

Increase the social attractiveness Likely to help you

Make friends with people who get better attractiveness If become poor, e.g. less tidy Stay away from them

Maintain good physical attractiveness

Maintain good relationship between others

Discussion & Implication

Co-relationship between different attractiveness

Better Physical attractive

Better Social attractive

Better
relationship

Moral
and efficiency

Better Task attractive

Service industry only Personal interview

Trustworthiness
Accuracy of notes

RQ: Is physical attractiveness less important in the long term in services industry?

Versus

Recommendation

How to improve the communication in the organization?

 Balancing

three attractiveness

Physical Attractiveness

Social Attractiveness

Task Attractiveness