Presentation

By:
ANSHUMAN
07/MBA/41
 Contents :
1. Company Overview
2. Indian IT Industry
3. Demand & Supply
4. About HCL CDC
 HCL : Overview
 Hindustan Computers Limited, one of India's largest electronics,
computing and information technology company

 Founded in 1976 by Shiv Nadar, Ajai Chowdhary and four of their

colleagues

 Based in Noida, (UP), the company comprises two publicly listed

Indian companies, HCL Technologies and HCL Infosystems
 The Industry
DEMAND
SUPPLY
2.3 million IT Supply limit to
Professionals by 1.8 million
2010

Shortage anticipated
SHORTAGE ANTICIPATED
0.5 0.5
Million
MILLION
 The birth of a leader

Global vision & mission : To develop World – Class, Quality

IT Professional to meet ever expanding requirement of the
industry.
CD
C

Coaching
Institute
 Positioning
“Positioning is not what we do to a
product.
Positioning is what we do to the mind of
the
Customers”
Product must be identified as being best in some way
For example: BMW is “the ultimate driving machine”;
HCL CDC “ Only a leader can transform you into a leader”

Positioning is primarily a communication exercise

 1
ACTIVITY :
Competitors
Analysis
 1. COMPARISON
HCL-CDC IIHT APTECH BRAINWARE NIIT

10000 SQ FT YES NO NO NO YES

PLACEMENT ASSISTANCE YES YES YES YES YES

HARDWARE / SOFTWARE YES NO NO YES YES

ANTISTATIC LABS YES NO NO NO NO

BRANCHES IN KOLKATA YES YES YES YES YES

INSTANT UPDATION OF YES NO NO NO NO

ENROLLED COURSE

FEES Above Rs 50,000 YES NO NO NO YES

INDUSTRY YES NO NO NO NO

INDUSTRY FACULTY YES NO NO NO NO

 STRENGTHS

Industry experience of 32 Yrs

World Class IT Infrastructure for

Practical Exposure

The faculties from the Industry

Contemporary Knowledge and Real Time Experience

Required by the Industry
 Further Scope
 Support of US$ 4.8 bn. & 32
years old brand
 Wider scope to tap major
portion of IT training market
 CDC can get a substantial
number of students after
graduation exam
 During summer vacation they
can be approached for short
term courses
 Reaching customers through
road shows, Canopies shows
 The HCL brand can be used
excessively to leverage CDC.
 The HCL brand has a good
image and goodwill of 32 years
old IT industry
 Help CDC in getting an edge
over its competitors in the long
run