MARKET SEGMENTATION

Market segmentation is dividing a market into subgroups of customers, having a common characteristic such as needs or behaviour.

MARKET BEFORE SEGMENTATION

No pattern

SEGMENTED MARKET

Homogeneous Preference All buyers have same preference

GEOGRAPHIC SEGMENTATION

Divide the market into different group based on : Region South India , North , Western Region, East City metro cities, cities with population more than 1 million Climate

States

Ex.- Mcdonalds globally, sell burgers aimed at local markets, for example, burgers are made from chicken in India rather then beef . In Mexico more chilli sauce is added and so on.