S.Y.

Bms C
Viraj Wadkar (LEADER) Pooja Upadyay Varun Ramesh Ritesh Tiwari Akanksha Wadnerkar Archana Yadav Keval Gala Abhishek Dhuri Priya Bajad Sunny Soni 183 177 181 174 184 189 198 205 210 166

S.Y.Bms C
Sarika Sharma Kiran Sharma Abdullah Shaikh Sejal Singh Sonal Shinde Hemant Silavat Manisha Singh Naresh Sutar Sayali Thakur Mohit Tiwari 142 145 148 150 154 157 160 168 172 173

Summary
HOT CHIPS, a potato wafers selling outlet, has built a brand image for itself in INDIA. HOT CHIPS with no franchising or licensing system, has around 800 outlets across the country and is basically running with the co-ordination and mutual faith between the outlet owners and Chettiyar, the man behind the success of HOT CHIPS. The splendid success has encouraged Chettiyar to be more foresighted and enterprising: to open new outlets in places where HOT CHIPS has no presence.

Introduction
There are 500 outlets across the country operating under the name HOT CHIPS. It serve piping hot, crisp potato chips, fried in the presence of customers. It has an edge over its competitors as it used superior quality branded refined oil and tastes like as if it is home-made. Its outlets are boon to residents of a locality as these outlets supply fresh and hot potato chips any time of the day.

Background of Owner
Subramanyam Chettiyar- a native of Sigaralahalli village, Pennagaram taluka, Dharmapuri, Tamil Nadu moved Bangalore in 1999 in search of greener pastures to earn decent living. He was depressed with meager earnings from the sale of plastic toys & low cost suit cases on the pavements of Chennai railway station. He immediately Purchased a small shop after coming to Bangalore to start a new business. Soon the business of HOT CHIPS grew big & it spree out of Bangalore & made its presence in Hyderabad, Delhi, Pune, Kolkata, Chennai, Mumbai, Assam, etc.

Product Variety
HOT CHIPS basic item was hot chips. It also sold other varieties of snacks on the insistence of customers. HOT CHIPS introduced wide variety of snacks as per the tastes & preferences of customer of the local people in the different parts of the country. These chips are made of branded refined oil which is not recycled. These are made up of Hybrid potatoes purchased from Bangalore & Kolar.

There were many varieties of the items that were available in a typical HOT CHIPS outlet based on demand of the customers. For example, in Andhra Pradesh, specialties like jangri, ravva laddu, polis were sold. In Tamil Nadu, it offered Tirunaveli ghee halvahs.

HOT CHIPS -OPERATION

HOT CHIPS normally opens at 0800 hrs in the morning then the workers did all the mis-en-place & the owner performed all the ritual prayers by garlanding the photo frames of gods & garlands, lightening up the lamp & incense sticks. Whenever a customer dropped in for the purchase of hot chips, the special hybrid potatoes which were already peeled off & soaked in water were directly sliced over the hot kadai at an instant. This way of frying in the presence of customer & serving the piping hot potato wafers at a reasonable price had a pull effect on customers since day one.

Another reason for the people preferring HOT CHIPS was the cleanliness surrounding the shop & especially around the area where the snacks were prepared. The service also plays an important role. The graceful offering of delicacies given as a sample to customers had indirectly acted as a revenue earner for HOT CHIPS.