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PROBLEM DEFINITION
Need to doing the study on customers opinion towards advertising with special reference to GEMPLAST
COMPANY PROFILE
Gemini Plastic Industries was established by Late C. Govindan,
a noted industrialist and businessman in Thalassery. It was the blooming of a dream by a great entrepreneur and visionary
Govindan was conferred many awards the Udyogpathra Award by the Institute of Industrial Development, New Delhi and Pride of India Award by Global Economic Council, to name a few.
different plastic items and it is marked with the trade name GEMPLAST. The firm itself handles production and marketing of Gemplast. The trade mark of this company is A BABY IN A BUCKET.
The firm started with an initial investment of Rs.25Lacks. in
which the whole amount was taken as a long term loan from state bank of India.
SECONDARY OBJECTIVE
To produce goods and services in correct time to meet the customers
needs.
To obtain maximum sales at a minimum sales. To give more durability to products. To provide attractive colors for the products. To create good working atmosphere in the firm. To provide the storage facility.
To provide more reliability. To purchase raw materials at bulk quantities and produce goods
VISION OF GEMPLAST
Improving system, produce and implementing total quantity
throughout India.
products.
The study can help to find out whether the advertisement is
Industries Ltd.
To know the advertising techniques of Gemplast Industries Ltd.
RESEARCH DESIGN