Presentation On:

By: Yash Goyal

Topics Covered:
Introduction: Company profile Objective Comparison Changes Findings Suggestion/recommendations Conclusion

Introduction
Hero Honda Motors Limited: It is a two wheeler manufacturer based in India. Hero Honda is a joint venture between the Hero Group of India and Honda of Japan. The company is the largest two wheeler manufacturer in India and also has been referred to as the world's biggest manufacturer of 2-wheeled motorized vehicles since 2001, when it produced 1.3 million motorbikes in a single year

Company Profile
Hero is the brand name used by the Munjal brothers for their flagship company Hero Cycles Ltd. During the 1980s, the company introduced motorcycles that were popular in India for their fuel economy and low cost. A popular advertising campaign based on the slogan 'Fill it - Shut it - Forget it' that emphasised the motorcycle's fuel efficiency helped the company grow at a double-digit pace since inception.

The technology in the bikes of Hero Honda for almost 26 years (1984-2010)has come from the Japanese counterpart Honda . Hero Honda has a large sales and service network with over 3,000 dealerships and service points across India. Hero Honda has a customer loyalty program since 2000,called the Hero Honda Passport Program.

Objectives
Selling a good quality product at a reasonable price. To maintain the price advantage in every market of two wheelers. Fixing customer centric pricing that provide customer total satisfaction. To be known in every part of the world making in all kinds of two-wheelers from zippy scooters to thunderous bikes, and self-sufficient in technology.

HERO HONDA The hero Honda could earlier export to only few countries. Hero Honda could only use honda for its components.

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HERO MOTOCORP Hero Moto Corp can now export to Latin America, Africa and West Asia. Hero is free to use any vendor for its components.

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Changes
Changes in top level management:the board of directors has been changed after the formation of hero motocorp Changes in vission: Sustainable development lies at the core of Hero MotoCorp's vision of being one of India's most environment friendly companies. Initiated Green Development Programme :Hero MotoCorp has put together a "Green Dealer Development Program. Hero MotoCorp has introduced Rainwater Harvesting at both its plants in Dharuhera and Gurgaon.

Findings
Hero MotoCorp has received the following certifications:
I. Environmental Management Systems as per ISO 14001. II. Occupational Health and Safety Management Systems as per OHSAS18001. III.Quality Management Systems as per ISO-9001. From a total of 14 motorcycles and a scooter, Hero has rapidly expanded its tally to 16 bikes and two scooters after dissolution of the joint venture (JV) company Hero Honda Motors, which lasted for 26 years, thus making it one of the most successful JVs in India.

Where Hero does not have independent technology of its own as most of it comes from Honda, the company is setting up a Rs 400 crore integrated R&D centre in Jaipur, which includes labs for components, engine, vehicle testing, design studio and test tracks.

New production capacities are slated to take the companys annual production to 9 million units in the next two-to-three years from 6.6 million units currently, an increase of 36 per cent

Suggestion/recommendations
It should also start producing other models and should add a different style and variety to their product line. It should build its brand image to retain its customers. Investment should be taken in R & D programmes to compete with Honda Expense on advertisements to attract more customers. More showrooms should be established in every part of the city, so the customers have an easy accessibility