GROUP MEMBERS,

ROHMA TASE- 11 HEENA SHAIKH- 12 UZMA WASIM- 13 ZEENAT- 14 SHAZIYA- 15

HISTORY
Cadbury started in 1824 when John Cadbury opened a shop in Birmingham selling cocoa & chocolate. Cadbury today is a leading global confectionery company with an outstanding portfolio chocolate, gum, candy brands.

 On 7 May 2008, the separation of Cadbury confectionery and America Beverages businesses was completed creating Cadbury plc with a vision to be worlds BIGGEST and BEST confectionery company.

 Approximately $50 billion in revenues. 25%+ of global revenue from emerging markets.

CADBURY GLOBAL REACH

1 in global confectionery.
1 in global biscuits.

 More than 50% of global revenue from snacks and Confectionery With Annual revenues of approximately $50 billion, the combined company is the world's second largest food company, Making delicious products for billions of consumers in more than160 countries.
The company employ approximately 140,000 people and have operations in more than 70 countries.

CADBURY IN INDIA
Cadbury India Ltd. is a part of the Kraft Foods Group.

In India, Cadbury began its operations in 1948 by importing chocolates.

After 60 years of existence, it today has five co.-owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkota and Chennai).

Cadbury enjoys a value market share of over 70% -the highest Cadbury brand share in the world!

 Our Cocoa team visits farmers and advise them on the cultivation aspects from planting to harvesting. We also conduct farmers meetings & seminars to educate them on Cocoa cultivation aspects. Hardly surprising then that the Cocoa tree is called the Cadbury tree!

 Our billion-dollar brand Cadbury Dairy Milk is considered the "gold standard" for chocolates in India. Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India. For over two decades, we have worked with the Kerala Agriculture University to undertake cocoa researchand released clones, hybrids that improve the cocoa yield.

BRAND ww PORTFOLIO
11 brands with more than $1 billion in revenue. 70+ brands with more than $100 million in revenue. 40+ brands over 100 years old.

 Anand KripaluCadbury India. CY Pal

MANAGEMENT TEAM

Managing Director of

Chairman - Non Executive

Non-Executive Directors -Harsh Mariwala, Radhakrishnan B. Menon, Suresh Talwar,

To make today delicious, we begin with our consumers.

CONSUMER INSPIRE US.

We listen, we watch & we learn.

we understand their joys & their challenges because were consumers too.

WHAT WE DO??
We make delicious foods you can feel good about.

Whether watching you weight or preparing to celebrate, grabbing a quick bite or setting down to family night, we pour our hearts into creating foods that are wholesome & delicious.

OUR REACH
We believe we can make a delicious difference, everywhere. Were constantly looking for fresh ideas to improve our work place, our partnerships, our communities & our world.

HOW WE GROW.
We focus on creating sustainable, profitable growth.

And our strategies guide our efforts: Build a high performing organization. Reframe our categories. Exploit our sales capabilities. Drive down costs without compromising quality.

 It takes great people to make a great brands.

ABOUT OUR PEOPLE

Our approximately 1,27,000 employees around the world are the reason we succeed.

AWARDS
Cadbury recognized among Best Marketer in India 2009.

Cadbury wins a silver trophy at the University of Asia and Pacific (UA&P) Tambuli Awards.

 Cadbury wins Gold at the Asian Marketing Effectiveness Awards 2011

Cadbury retains AAA rating awarded by CRISIL 2010.

TARGET MARKET
Children's 21-29 years old females. 45years + consumer as well.

COMPETITORS

BRANDS

DAIRY MILK
The story of Cadbury Dairy Milk started way back in 1905 at Bournville, U.K., but the journey with chocolate lovers in India began in 1948. Today, Cadbury Dairy Milk alone holds 30% value share of the Indian chocolate market.

 Cadbury Dairy Milk has been the market leader in the chocolate category for years, and has participated and been a part of every Indian's moments of happiness, joy and celebration. The pure taste of Cadbury Dairy Milk is the taste most Indians crave for when they think of Cadbury Dairy Milk.

 Amitab Bachan is the brand ambassador of the Cadbury Dairy Milk. Taglines:
Real Taste of Life Khanewalon Ko Khane Ka Bahana Chahiye Pappu Pass Ho Gaya Kuch Meetha Ho Jaaye

Did you know: 500 million bars are made each year, it the UK. Enough of Cadbury Dairy Milk is sold every years to cover ever premiership & Nationwide league pitch- five times over. The amount of milk use in years production of CDM chocolate would fill14.4 Olympic-size swimming pools.

 5 Star was launched in 1969 as a bar of chocolate that was hard outside with soft caramel inside.

A leading knight in the Cadbury portfolio and the second largest after Cadbury Dairy Milk with a market share of 14%,
Chocolate lovers for a quarter of a century have indulged their taste buds with a Cadbury 5 Star.

 Cadbury 5 Star has re-invented itself over the years to keep satisfying the consumers taste for a high quality & different chocolate eating experience.

One of the key properties that Cadbury 5 Star was associated with was its classic Gold colour.
More recently, to give consumers another reason to come into the Cadbury 5 Star fold, Cadbury 5 Star Crunchy was launched.

 The same delicious Cadbury 5 Star was now available with a dash of rice crispies.

Tagline:
Deliciously Rich, You'd Hate To Share It- 70s, Lingering Taste Of Togetherness- 80s Soft and Chewy 5 Star- 80s Jo Khaye Kho Jaye Dekhte Hai Pehle Kaun Khayenga

 Cadbury 5 Star played an adept cupid for young couples in love in the 70's. In fact, Cadbury 5 Star was a way of professing undying love for the significant other.

 Cadbury Bournvita was launched in 1948 the same year.

It is among the oldest brands in the Malt Based Food /Malt Food category with a rich heritage.

 Cadbury Bournvita advertising has moved with the times to reflect the changing needs of the consumers. This resulted in the famous Tan Ki Shakti, Man Ki Shakti Campaign which became an anthem for the brand. Bournvita decided to raise the bar by promising physical and mental benefits.

 It is hardly surprising then, that Bournvita enjoys a major presence in the Malt Food market. Given its market share of 17%, Cadbury Bournvita reaches

 Cadbury Bournvita, with its popular chocolate taste, and its latest offering, Cadbury Bournvita 5 Star Magic, leveraging the rich chocolate and caramel flavour of Cadbury 5 Star.

Saniya Mirza is a brand ambassador of Bournvita.

OBJECTIVE
To find level of importance of factors influencing purchasing decision of chocolate syrup. To find out the requisite factors responsible for successful launch of chocolate syrup.

 Core purpose:

PURPOSE & VALUES

"Working together to create brands people love".

Core Values:
We make, market and sell unique brands, which give or bring pleasure to millions of consumers around the world everyday.

VISION
Cadbury India has defined its Vision as "Life Full Of Cadbury and Cadbury Full of Life". Cadbury India will participate in many spaces of consumer life through a cache of product & service offerings - be it chocolates or snacks or gum. We believe that work and fun can co-exist beautifully.

 Therefore at Cadbury India, it's all about work hard, play harder!. We bring moments of delight to our consumers everyday and every time. Therefore, we strongly believe that those people who create these products should also have fun while doing so.

POLITICAL

LEGAL

ECONOMICAL

ENVIORNMENTAL

SOCIAL

TECHNOLOGICAL

POLITICAL
Political decisions can affect Cadburys, these can be either advantages or disadvantages, if taxes increase, therefore consumers decrease and sales of stock decrease.
However if taxes decrease the likelihood is consumers will buy more. Awareness of the Food Safety Act.

 Cadbury needs to make sure none of its companies are breaking laws in the production, and for example employing children or paying under minimum wage. Otherwise, scandals and lawsuits would greatly hurt Cadburys reputation.

ECONOMICAL
World economy relatively good at the moment, would support the launch of a new chocolate bar. The interest rates can have an affect on Cadburys. If the interest rates were high then Cadbury would not want to borrow as much money for expansion.

 Also if consumers themselves were under pressure due to their loans they would again have less disposable income to buy luxury items. High consumer spending and low interest rates also encourage a new product. Confectionary market is growing, very high sales and still many uncovered segments.

SOCIAL
Trend in snacking increase in people eating on the go (Vending machines). Local residents with small businesses near Cadburys World would benefit from the money that is being brought in by visitors.

 More people are health conscious will read ingredient content. Many people trying to eat healthy and cut down on confectionary goods and soft drinks due to the current skinny is beautiful trend Public opinion of Cadburys is high, no major concerns to stop consumers from buying their products.

TECHNOLOGICAL
Production is high due to high technology machines and factories enabling high quality mass production. Medias such as the internet, television and the radio enable large amount of cheap advertisement. Internet is a good place to sell goods, even confectionary ones.

 Provides a new consumer group with access to Cadbury and allows even larger sales due to a larger overall consumer group. Better equipment, Cost of machinery, Maintenance. New machinery,

 We are committed to responsible environmental, health and safety management. We aim to look after the health and safety of our people and minimize the environmental impact of our business around the world. Cadbury conduct following activity for enviornment: Migratory birds stop over at our Bangalore factory! Pioneering cocoa cultivation in India. Further they will explain:

ENVIORNMENT

Migratory birds stop over at our Bangalore factory!

Water is a precious resource.

As part of Cadbury India's efforts to continuously increase water conservation our Bangalore factory has constructed a check dam to store the rainwater. This dam not only acts as a major ground water replenishing source for the bore wells in the factories and surrounding community, but is also a stopover location for some of the migratory birds!

Pioneering cocoa cultivation in India:

Since 1974 Cadbury has pioneered the development of cocoa cultivation in India.

For over two decades, we have worked with the Kerala Agriculture University to undertake cocoa research and released hybrids that improve the cocoa yield.

 Our efforts have increased cocoa productivity and touched the lives of thousands of farmers. Hardly surprising then that the Cocoa tree is called the Cadbury tree!