Current Trends in Online Marketing of Educational Services

By: Gunjan Bhattacharya Harpriya Chandar

Flow of the presentation

1 2 3 4 5 6 7 8

Introduction Approaches to E-learning Services

Education Services- Going Digital Advantages of Digital Marketing Current Trends NIIT Cloud Campus
Conclusion

Introduction
Online Marketing:

Use of digital channels for the promotion of a business or brand. Digital channels include but are not limited to emails, mobile phones, social networking etc. These channels not only ensure that the business is promoted to the right target audience but also strengthen the business and the brand.

Online Marketing for Educational Institutes

The increased use of internet and digital media is a

major influence in the field of education today. The education sector is a completely revolutionized sector since the majority of the population of students are the users of the internet. Educational institutions and universities are making increased use of the internet and mobile devices to reach out to more students. Digital marketing is the best method being adopted by the educational institutions to reach out to prospective students.

Approaches to E-learning Services

Computer Based Learning (CBL)

Computer Based Training (CBT) Computer Supportive Collaborative Learning

(CSCL)

Educational Services- Going Digital

Prospect students frequently search for

educational and training courses online Higher time invested in online browsing than any other media Ability to transform traditional media to interactive real-time media Display ads have gained its place as more effective, mostly outperforming traditional advertising Educational institutes spend 5% of their ad budget for online marketing

Educational Services- Going Digital

Parents judge a school or college through its website

and its online presence Students have also begun to judge a school or college by its online presence Internet- most preferred channel for applying and making admission queries Outstation students rely on the web for college admissions Parents and students prefer the web as the most convenient means for carrying out admission enquiry and procedure

Advantages of Digital Media Marketing

Cost Effective

Feedback
Measurable Easily Accessible Tools

High Conversion Rates

Current Trends
Increase in Non-traditional Commercial Publishing Companies Increased industry spending and usage of digital content Game based learning Using Social Networking tools & Web 2.0 based Apps in Classrooms

ENGRADE CHALKSITE THUMBSTACKS Edutainment MOOC (Massive Open Online Course) Cloud computing Social Media Marketing Search Engine Optimization

NIIT

One of the most popular Online Education services

provider in the country Biggest IT trainer in Asia Breakthrough initiative: Cloud Campus Redefining the education landscape by making available new-age skills, to students across the breadth of the country

CLOUD CAMPUS
Revolutionary method of learning

Fun and Interesting

Physical presence not required Study anywhere, anytime

Courses directly on students smart phones, tabs and

laptops through NIIT Cloud Campus Lessons on Demand Clear doubts, submit assignments with just a click Group based learning modules

Special features of Cloud Campus

Cloud Classroom

Cloud Courseware
Anywhere lab Lessons on demand

Online Assessments
Buddynet learning Over 100 courses across 300 locations for more than

5,00,000 students Quality education available even in the remote areas

Conclusion

Today most of the educational services companies have realised that potential of online platform to display their process as a marketing strategies and also even to render the same services through the same online platform.