A oneindependent variable experiment is called oneway ANOVA.

ANOVA stands for Analysis of Variance, the generic name given to a set of techniques for studying cause-and-effect of one or more factors on a single dependent variable. Ex: Marketing Manager wants to investigate the impact of different discount schemes on the sale of three major brands of edible oil The Analysis of Variance technique is used when the independent variables are of nominal scale (categorical) and the dependent variable is metric (continuous). Ex: Dependent variable: sales, attitudes, preferences Independent variables: no. of packages design, no. of. Regions, no of discount schemes

One way Anova

This particular design is used when there is only one categorical independent variable, and one dependent (metric) variable. An oil company introduced a new brand of gasoline in its outlets in 3 major metros. However they are not sure how the new brand is selling at three places since there is lot of differences in the driving habits of people in three metros. The company selected 10 outlets in each city and tabulated the data on an average daily sale at each of the selected outlets.

Sample input
Outlets
1 2 3 4

Metro
1 (mumbai) 1 1 1 2 (New Delhi) 3 (Chennai)

Volume (in gallons)

15.00 13.50 14.20 13.00 8.00 14.60

.
11 21

30

18.00

 Ho: The average sale of the new brand of gasoline is same in all the metro cities. Ha: There is significant difference among three different cities in sales

Tutorial
we assume that three different versions of advertising copy have been created by an advertising agency for a campaign. Let us call these versions of copy ADCOPY 1, 2 and 3. Now, the ad agency wants to test which of these three versions of the advertising copy is preferred by its target population, before they launch the campaign. A sample of 18 respondents is selected from the target population in the nearby areas of the city. At random, these 18 respondents are assigned to the 3 versions of ad copy. Each version of ad copy is thus shown to six of the respondents. The respondents are asked to rate their liking for the ad copy shown to them on a scale of 1 to 10. (1 = Not liked at all, 10 = Liked a lot, and other values in between these two). The ratings given by the 18 respondents are tabulated.

Sr. No. 1 2 3 4 5 6 7 8 9 10

Ad copy 1 1 1 1 1 1 2 2 2 2

rating 6.00 7.00 5.00 8.00 8.00 8.00 4.00 4.00 5.00 7.00

Sr. No. 11 12 13 14 15 16 17 18

Ad copy 2 2 3 3 3 3 3 3

rating 7.00 6.00 5.00 5.00 4.00 7.00 8.00 7.00