102.10.

08 --
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http://mypaper.pchome.com.tw/chanrs

MTP

2001.07-
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2002.08-
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2008.11-
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()
()
()
()

()

4p
4C


Propose a Marketing Plan

5W2H
What
Why

Who
When
Where
How

How much

vs.

99921


Meetings
Incentives Conventions
ExhibitionsMICE

98

-(1/2)
2009-

()

257

245

15

176

24

119

29

103

31

96

32

91

32

91

20083579

International Congress & Conference Association, ICCA

2010513

-(2/2)
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()

119

10

96

11

90

19

76

22

72

24

67

25

64

28

58

20081411212521
200832 952
2010513

International Congress & Conference Association, ICCA

-
2009B2B

()

B2B
()

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8,163,250

514

15,882

1,977,500

326

6,066

787,000

88

8,943

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154

5,031

703,500

112

6,281

519,500

166

3,130

487,250

63

7,734

466,500

75

6,220

241,250

74

3,260

10

233,750

43

5,436

14,354,250

1,615

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UFI2009

2010629

..

43

15

28

12
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35
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carbon footprint

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ICCA

2009

UFI Open Seminar

in Asia 2010

Education Committee
Education Focus
MeetingUFI

2012

AFECA

2009advisor

24

2016UFI


991013

:()

99

100

101

450,000

460,000

460,000

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10,000

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30,000

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5,000

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99

100

101

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(1.1.3) (1.1.3) (1.1.3)

(1.1.4) (1.1.4) (1.1.4)

(1.1.5) (1.1.5) (1.1.5)

(1.2.1) (1.2.1) (1.2.1)

1 1 1

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(1.2.3)6 (1.2.3)63

(1.3.1) (1.3.1) (1.3.1)

3 3 3

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 1- (2/9)

99

100

101

(2.1) (2.1.1)6 (2.1.1)6 (2.1.1)6

(2.2) (2.2.1)43 (2.2.1)44 (2.2.1)45

(2.3) (2.3.1)15 (2.3.1)15 (2.3.1)15

(2.4.1)120 (2.4.1)125(2.4.1)130
/ / /

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(2.4.4)3
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(2.4.5) (2.4.5)

 1- (3/9)

99

100

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400 400
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(2.6.4)
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101
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 1- (4/9)

99

100

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1

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101
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ICCA
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98

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100

101

120

125

130

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64

66

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100

101

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