Muebles: The Home

Building Store

Presented By
Students Of
Ravenshaw Management Centre
Ravenshaw University
Cuttack
 Indian Retail Industry
• Has largest retail density in world
• Contributes 10%-11% to GDP
• Home building market highly
fragmented
• Home & Building Store was broadly
divided into two categories
– Building Materials Segment
– Soft Furnishing Segment
• Competition very high due to entry of
foreign players
 Muebles
• Mission
– To reduce the trauma of home building

• A home building & Improvement

Store
• Part of Casa Mobalje Group
• Strategically located at Ahmedabad
• Communicaton mix in both English &
Gujrati languange.
 The Store
• Completely Customer Centric (all
segments)
• Provided CAD/CAM assist to choose
better designs
• Provided differentiated branded
products
• Had ample safety stock to meet the
demand
• Concept of Shop-in-Shop
 Changing Customer Profile
• Mr. Muebles of Yesteryear
– Homebuilder
– Renovator
– Apartment Owner
– Professionals
• Today’s Mr.Muebles
– Young & Educated professional
– High Income level
– Maintained a status in the society
 Concern
• Repositioning Strategy

• Change in merchandise & delivery

mechanism

• Entry of international competitor like

IKEA