Professional Documents
Culture Documents
Survey Research
Case: The Harvard Graduate Student Housing Survey
Mode: Class Discussion & Presentation
Reflect on your own experience with housing as a graduate student. Is there an important aspect of experience that was not captured by the 2001 survey? Write a question (or a block of questions) that should be added to the survey to capture that aspect in a manner that might impact decision making. Please dont forget to specify the format of the answer to your question (e.g., a five point scale). Predict the average answer(s) to your question(s) and the impact on actual decision making it might have. Try to achieve professionalism in your wordings.
When looking back at the 2001 survey, what news did it produce, what impact did it have? Can you attribute this impact to specific features of the survey or of the survey design process and circumstances? What should be kept/removed in the 2005 survey? What could the survey do to contribute to the Allston initiative in a useful way? If not a survey, what else would you recommend to understand the customer in a way that would inform long range planning in Allston (you might start by focusing on the three issues on p. 10 of the case, and then think more broadly).
Statistical concerns: 1. Presence of biases 2. Response rate Experience of the respondent: 3. Realism (vocabulary used, attributes evoked) 4. Structure (presence of an introduction, structure that matches the chronology of the consumers experience, location of factual questions, etc.) 5. Incentives to complete the survey 6. Likely impact on the satisfaction of the respondent
Decision value for the manager: 7. Opportunities to uncover implicit structures through correlation analyses (in this case: correlations between graduate school belonging and housing preferences). 8. Production of simple surprising (stunning) statistics 9. Connectedness with managers goals. 10. Ability to compare and monitor data over time
Compatibility between the researcher and the respondents language and ways of thinking. Perception of reward attached to responding to the survey: upfront incentives, thanking, making the questionnaire interesting with a storyline (self-examination value). Reduce participation costs: contain length, allow for selfadministration at leisure and at home. Trust: dont ask questions that might beg the response
why do you ask?, stay on topic, promise to share results. Dont ask questions that clearly are not genuinely intended to inform you. Have the survey sponsored by a legitimate authority
If you currently live in Harvard housing, do you think that coordinating living arrangements with a privately-owned housing renter would be more or less difficult than with HRES? [more/less]
If you currently live in Harvard housing, what has been the singlemost frustrating aspect of your housing experience thus far? [open-ended; to appear close to the beginning of the survey]
How do you rate the level of interactivity and active social/academic life of students within your current housing? [scale of 1-5]
How do you think the design and lay-out of your current housing contribute to this answer?
[1-5]
I would be in favour of designating a portion of on-campus housing as guaranteed on-campus housing for first-year graduate students. This means that students in these apartments would have to move out at the end of the year. [scale of 1-5]
What changes/improvements would you like to see made to the HRES lottery process?
[open-ended]
Rank the following attributes in order of providing you a sense of "community": Diversity of grad school representation, shops nearby, athletic/rec facilities, community space, comfort/modernity of apartments, safety. [multiple choice, ranking]