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Case study on Google

Presented By:- Shashank Saxena,


Shikha Sinha, Shruti Agnihotri,
Safina Dhanda, Shubham Kaushik,
Sudhir, Saurabh Kapoor
An Overview
 Privately held……highly profitable
 Most successful startup company
 Passion behind Google???
 Founders…… Sergey Brin & Larry
Page
 Research Project…..Development of
Search Engine
 Approach reflects relevance of…..
search query
and linkage of web pages
 Before founding…..interested in
licensing
Overview (Cont.)

RAPID
GROWTH

 Sept 7,1998….opened…..in California


 Growth??? Its features and
performance attracted new users at
an astounding rate
 Represents 138,000 queries every
minute of every day in 90 different
languages
 World’s Best Internet Search Engine
 Developed alliances….acquired
Overview (Cont.)
 Google appointed Eric Schmidt in 2001
as CEO to manage organizational and
operation work.
 He introduces several revenue
generating programs, like:
 Google AdWords for advertisers
 Google AdSense
 Google Search services
 Google Wireless Services
 Revenue raised to $961.9 million in the
year 2003
Overview (Cont.)

 Competitors like AOL, eBay, and


Amazon compete for advertising
revenue.
 Yahoo acquired Inktomi and
Overture Service.
 Yahoo and Microsoft are potential
competitors.
 Company is listed on NASDAQ.
Q 1. WHAT CAN A POTENTIAL
ENTERPRENEUR LEARN FROM SERGEY
BRIN AND LARRY PAGE ?

 Break the traditional way of


solving the problem
 Risk taking behavior
 BIG FIVE MODEL – OCEAN
 Openness to experience
 Conscientiousness
 Agreeableness
 Extraversion
 Emotional Stability
Q 2. WHAT LESSONS ABOUT LEADING
AND MANAGING ORGANIZATIONS
DOES GOOGLE PROVIDE ?

 Proper Distribution of skills


 Ensuring Appropriate
Revenue generation
 Rationale decision making
 Dual – class voting
structure
Q 3. which of the organizational challenges –
globalization; managing a diverse force;
technological innovations; and ethics,
character, and personal integrity – are likely
to have the greatest impact on Google’s
future operations?
Ethics
Globalization
Technological innovation
Managing a diverse workforce
Ethics
• Ethical decision base on 3
criterion:
– Utilitarian principle
– Focus on rights
– Justice
• Controversies of Google
– China’s golden shield project (2006)
– Jew search case in China
GLOBALIZATION

 Google means globalization


 Google made world a global
village
 Competitive advantage
 Vast scale operations
 Large customer base and
employee across different
horizons.
 “Don’t be evil” mission
 Fun image
Technological innovation
• Four years ago, the average search took about 3
seconds. Today, it is down to about 0.2 seconds. And
since 0.2 is greater than zero, it’s not fast enough”. A
small statement from Peter Norvig, an engineer at
Google“

• Page Rank Technology


• Hypertext-Matching Analysis
Managing workforce diversity
 Never judge a search engine by its interface. Behind
that simple search window is one of the most complex
technology infrastructures in the world. And it’s run by
an equally diverse group of people. At Google, we don’t
just accept difference—we thrive on it. We celebrate it.
And we support it, for the benefit of our employees, our
products and our community: Eric Schmidt, Chairman
and CEO
 Globally and culturally diverse
 Outreach (We’re spreading the love. The love of
science, technology, engineering and math (STEM), to
be specific)
Conclusion
Alliance
Work force diversity –
Globalization
Job involvement
Job Attitude
Dedication
Productivity

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