Drivers of Globalisation/Factors Contributing to the Globalisation

Transportation and Communication Growth of MNCs and Transnational Companies Establishment of World Trade Organisation Regional Integration Declining Trade Barriers Declining Investment Barriers Growth in FDI

Stages of Globalisation / Internationalization

Stage -1: Domestic Company Stage -2: International Company Stage -3: Multinational Company Stage -4: Global Company Stage -5: Transnational Company

International Business Approaches

Ethnocentric Approach Polycentric Approach Regiocentric Approach Geocentric Approach

Characteristics of Transnational Companies

Geocentric Orientation Scanning of Information acquisition Vision and Aspirations Geographic Scope Operating Style Adaptation Extensions Creation Trough Extension Human Resource Management Policy Purchasing