Presented by

Eveson Chella Nandini Sidhartha Kuanr Sujeet Pandey

Introduction
Industry Founded Headquarters Products Promoter Employees Stores Retailing(Hypermarket) 2001 Mumbai, Maharashtra, India Department store Mr. Kishore Biyani 36000 214 stores across 90 cities in India

Vision

To deliver everything, everywhere, every time, to every Indian customer in the most profitable manner

Products

Of

Big Bazaar

Furniture

Home and Personal

Bazaar

care

Food Bazaaar

Apparels

Electronics
Bazaar

Child care And toys

SWOT ANALYSIS
Strength: Low price High brand equity Biggest value retail chain in India Store Location Weakness: Over crowded Long lines at billing counters Brand range Employees knowledge about the product is not satisfactory

SWOT ANALYSIS
Opportunities: Organized retail sector Increasing mall culture in India Opportunities in Tier-2 cities Global expansion Threats: Competition from other retail stores Unorganized retail sector Changing government policies Foreign competitors preferring to India

Competitors
BHARTI RETAIL RELIANCE RETAIL STAR BAZAAR MEGA MART FOOD WORLD SAFAL SPENCERS

Observation
No of cars in parking area collective parking Approximate number of person entering the stores in a span of an hour 45 to 50 people. B. During festival season 78000/- in a day No of Cashier on the floor 20 cashier in normal days and during festive season 50 staff The average time taken for billing the customer 2 to 3 mins inclusive of billing and packing the products.

 Did any person greet you on entering to a store - No Were shopping baskets, bags, trolleys easily visible when you enter the store? yes near the entrance Did any sales person offers assistance? Yes Did the store employees appear friendly and attentive? - Yes

 Was it easy to find various products in store? Yes. Were the sinages and prices visible easily? Yes Minimum display quantity They keep 4 to 5 clothes hanging ranging all the sizes or the most moving sizes

Findings
Long term relationship with stakeholders Organization hierarchy is professional Healthy relationship between employees and managers Young and energetic workforce Customer dissatisfaction due to long queues at the billing counter Price, variety and promotional offers are the satisfactory for the customer

Suggestion
Ads on TV, newspaper, social networking sites etc. Increase in number of billing counters and sales persons. Well trained employees. Better quality products, employee behavior, store atmosphere. Aggressive plans for tier-2 cities for new opportunities.