Graphic Design

is creative process- most involving a client and a designer and usually to convey a specific message ( or messages) to a targeted audience. can also refer to a number of artistic and professional disciplines that focus on visual communication and presentation. Composition is one of the most important features of graphic design, especially when using preexisting materials or diverse elements.

Forms of Graphic Design

Image-Based Design Designer will either use created or photographed images to communicate the messages, which their clients want to convey. the pictures will convey the entire message. Type-Based Design Using words in an attractive way to convey a message instead of using pictures. A designer uses different type size, colors, borders, shadings etc.

 Image and Type the designers combine both text and images to convey the message to the audience. Symbols, Logos and Logotypes Just like the pictures, symbols and logos also have the potential to quickly reach the audience. It help to represent a particular concept or company. Logos and Logotypes reveal that the product belongs to a particular company.

 Process of Creating Graphic Art the theme behind graphic design is to convey a message.

Elements of Graphic Design

Shapes Lines Color Type Art, illustration, & Photography Texture

Essentials of Graphic Design

A computer Software Graphic Design Books A sketchpad Other Creative Professionals

Principles of Graphic Design

Balance Proximity Alignment Repetition / Consistency Contrast White Space

Graphic Design Process

is the art of putting together text or images a variety of creative techniques such as drawing, painting and/or computerized effects. Aside from website designing, applications of graphic design process also include movies, television show, or commercials. Here are easy and efficient steps to achieve great benefits in doing the graphic design process: 1. Meeting -begin your GDP job by setting up a meeting to discuss the scope and concepts of the project.

2. Researching Successful business have strong research base. Before jumping right into graphic design process, save yourself time and energy by researching about: - the clients business and/or products, - fresh ideas, - latest trends, - innovations, - suitable images and - competitors of the clients business or products.

3. Conceptualizing - in graphic design process is an approach of putting ideas and information you have gathered and researched into graphical or illustrated forms.
4. Lay-outing & Designing - you can save so much time and energy by starting with simple lay-outing or quick sketches of logo concepts, line drawing showing where elements will be placed on the page or even a quick handmade version of a package design.

5. Presentation and Revising - Once you proposed work is done, be able to make a formal presentation and defend why you came up with such concepts and design.
6. Approval and Finalizing - it is possible getting several rounds of approval on designs. Once, the final design is approved you can now proceed adding the final touches of your work and getting ready for final submission.

Types of Graphic Design

History 1. Graphic design was developed along side written language. The early use of graphics in cave art, hieroglyphs and early writing was the beginning of graphic design. Advancements in civilization like the invention of paper by the Chinese, the printing press by Gutenberg and the development of the computer all affected the development of the art of graphic design.

Further Definition 2. Graphic design differs from fine art in its purpose and product although often the lines are blurred between the two disciplines. There is communication of an idea in art; however graphic design is more purposeful in its use of the elements of design to communicate a message. Both are capable of being enjoyed for their aesthetic value alone.

Products 3. Whatever is man-made has to be created. Whatever humans create has to be designed. If in the product there is a visual communication, then the graphic design process has been employed. Printed materials like newspapers, magazines, books, advertisements, greeting cards, stationery, business cards, packaging and a multitude of other products are considered graphic design.

New media 4. With the development of the computer and an assortment of graphic software, there are relatively new areas of graphic design. Employment 5. Graphic design jobs are both technical and creative and can fall anywhere in between. A production artist gets files ready for print, while a high end graphic designer does corporate identity and logo design.