ITIC TRAINING PROGRAMME - HAWAII 2011 TSUNAMI WARNING AND MITIGATIONS SYSTEMS 22 August 2 September 2011, Hawaii

Tsunami and the Media: Broadcasting Alerts and Public Safety - Japan NHK
Masahiro Yamamoto
IOC Senior Tsunami Advisor

Laura Kong
Director, UNESCO/IOC NOAA ITIC

Measurement of Seismic Intensity

Strong Motion
Earthquake Amplitude Duration Frequency

Seismic Intensity

Strength of ground motion

Index of damage

JMA Seismic Intensity Scale

0
1 2 3 4

MMI

VI 7

VII

5 lower

5 upper

6 lower

6 upper

MMI

VIII

IX

XI

XI

Comparison of Seismic Intensity

JMA Scale 0 1 2 3 4 5L 5U 6L 6U 7

MMI Scale

II

III IV V VI

VII

VIII

IX

X XI XII

Modified Mercalli

MSK Scale

5 6 7

10 11 12

Medvedev-Sponheuer-Karnik

Dissemination of Tsunami Warning and Earthquake Information

satellite
Local Governments Loud Speakers Sirens

Dedicated telephone line

Police, Fire offices

Residents in coastal areas at risk

TV broadcasting

JMA as National Center

Central Government

Radio Stations

On TV Screen

Etc.

Emergency Operation by Seismic Intensity Information

EQ.
2min 3min Seismic intensity information Tsunami Warning
Prime Ministers Official Residence

6 lower (5 upper Emergency Assembly team Conference for Tokyo) Estimation of damages Cabinet Office 4 Investigation
of damages

Defense Agency

5 lower Investigation of damages 5 lower

5min

Earthquake information

Investigation of damages Japan Coast Guard

Metropolitan Police Department Fire and Disaster Management Agency

Announcement with TV or Radio

TV Broadcasting in Japan
When an Earthquake Occurs..

NHK TV Screen Image

showing Seismic Intensity by Miyagi-ken Earthquake on 26 July 2003

within 5 minutes after Earthquake with/without Tsunami Warnings

15

NHK: How they respond

Issue as Urgent Breaking News
Using all Media (8 Domestic Channels)
1) Computerized Screen 2) Automatic generated scripts 3) 450 Robot cameras nationwide 4) Helicopters

NHKs Preparations
Plan/Manual to respond efficiently
for all types of disasters

Regular Drills
(internal, partial and whole)

Regular & close coordination

JMA and other authorities hot line & other multiple communication line

Ratings surge (TV programs)

Jul.26/20 03 : am Magnitud e 6.4 Seismic Intensity

Useful tool to convey vital information

WIDE REACHABILITY Television/ Radio per household/ community SPEED Allow people to respond LIVE Update latest information Education Visual & Audio material Enhance awareness and preparedness

WHY BROADCASTING ?

Minimizing damage
BROADCASTERS (TV & Radio) Ready and effective tool to convey information to people at the last mile Broadcasters can contribute to minimizing impact of natural disasters THEY PROVIDE: Quick and accurate information

GOAL: NOT to generate any Rumor / Panic

ITIC TRAINING PROGRAMME - HAWAII 2011 TSUNAMI WARNING AND MITIGATIONS SYSTEMS 22 August 2 September 2011, Hawaii

Thank You
Masahiro Yamamoto
IOC Senior Tsunami Advisor m.yamamoto@unesco.org

Laura Kong
Director, UNESCO/IOC NOAA ITIC l.kong@unesco.org, laura.kong@noaa.gov