Professional Documents
Culture Documents
- Stubborn
- I would like to think that my stubbornness is an asset because I am unrelenting in pursuing the completion of tasks, but it can be a detriment. It can lead me to draw conclusions about something that may not be correct, and changing my mind is difficult.
- Cant say No
- I have a habit of trying to please people, which makes me very non confrontational. Unfortunately, it also leads me to make unrealistic commitments, which become very stressful to me.
- Employment outlook
- Even though the employment outlook is generally grim and employees are doing more with less, I think of this as an opportunity to find a position that will expose me to a greater variety of experiences.
- Economy
- The economy is slowly but surely recovering. As it heals, there will be a greater demand for software engineers, which will spur an increase in hiring in that sector. I will be in position to take advantage of that situation once I complete this training.
- Change in organization
- If my current employer reorganizes, there is a chance they could downsize my department, which would put me at risk of being laid off. This will not be helpful to me in future searches for employment
- Family concerns
- As a new father, I have been faced with a new set of responsibilities that could present difficulties for my career choice. There has to be a balance between work and family.
Marketing Summary Keith Flores Personal Marketing Plan B. Marketing Summary (continued)
b. Competition
There is a large number of software engineers who have the same general skill set. For a person with eight years of experience and an high level of expertise, a company can expect to pay between $80,000 and $100,000 in salary plus benefits. Software engineers are usually very mobile and often move to where the jobs are more plentiful. This makes the entire country a potential target. Headhunters can receive a high commission for placing a software engineer, so the demand for them exceeds the cost of advertising for them and promoting them.
Demographic
Small company of between 50 and 100 employees or a small departmental organization of 50 to 100 employees
Culture
Prefer to work with a progressive organization that is socially oriented in its mission
Firms or organizations 1. Democratic National Committee 2. American Civil Liberties Union 3. National Organization for Women Reasons these are attractive target markets. 1. Serve society at large by seeking equality and justice for all 2. They have a growing need to take advantage of web-based technologies to distribute their message and accomplish their goals 3. While they are often funded through donations and are most often non profit, they still pay competitively and offer a variety of management experiences.
Keith Flores offers loyalty and a determination to achieve success Keith Flores brings a can-do attitude and a drive to innovate
Software Engineering using every programming platform to build web-based applications. He has several years of management experience and training in a military environment. Keith brings his knowledge of the world and different cultures from travel.
LinkedIn.com and personal network of technology professionals built up over years of working in the field
Promotional Efforts
Meet and greet lunches with prospective hiring managers in the area
Cold call and arrange meetings with technology executives in the local area. This information can be found on Hoovers or at the local Chamber of Commerce
Meeting prospective employers in an informal setting is a good way to break the ice and create opportunities to meet again
Attend local technology seminars and network with attendees Advertise services on a contractual basis to get the word out Volunteer at charity events
References
Fast Company. (2009). The brand called you. Retrieved August 15, 2010, from http://www.fastcompany.com/magazine/10/brandyou.html Kotler, P., & Keller, K.L. (2009). Marketing management (13th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. Salary Wizard. Retrieved August 24, 2010, from http://www.salary.com