Professional Documents
Culture Documents
Sales Budget
• A budget of company sales during a
period in the future (detailly)
• Part of company sales planning
• Consist of (usually) :
– type of product (quality)
– quantity
– unit price
– sales time
– place
Company Sales Planning
• Marketing goals : maximal return, market penetration,
market development, market share, launch new
product, etc
• Sales organization (number of team, branches, etc)
• Channel distribution (wholesaler, agent, etc)
• Promotion medias (above the line (printing or not)
and below the line)
• Product research and developmnet (innovation)
• A sales budget shows expected sales in
units at their expected selling prices