PIMSAT

Type : Manufacturer : Country of origin: Introduced : Color : Flavor:

Soft drink The Coca-Cola Company United States 1886 Caramel Cola Cherry, Cola Lemon, Cola Vanilla, Cola Lime, RC Cola Cola Green Tea , Cola Orange , Cola Turka Parsi Cola Afri Cola

Competitors:

Pepsi

Zam Zam Cola Mecca-Cola Qibla Cola Evoca Cola

The Coca-Cola Company began operating in Pakistan in 1953.

Coke, Fantail and Sprite are the brands with

whom Coca-Cola is operating in Pakistan. The Coca-Cola System in Pakistan serves 70,000

customers/retail outlets.

The Coca-Cola System in Pakistan employs 1,800people working constantly for the company.

 The

Coca-Cola Company in Pakistan has Coca-Cola owns 10 plants all around in

invested over $130 million (U.S)

The

Pakistan.

Karachi.
Rawalpindi Faisalabad Multan

Lahore. Gujrawala
Peshawar Hyderabad Sialkot Sahiwal

 The

Mission of increasing market share and

maintaining good relations with our customers all over the world
We

will be the best marketers in the world Coca Cola is the core of our business

Brand To

Inspire Moments of Optimism...through

our brands and our actions.

Vision of coca cola to achieve sustainable growth

People: Being a great place to work where people are inspired to be the best they can be.

Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy

peoples desires and needs.

Profit: Maximizing return to shareowners Partners: Nurturing a winning network of partners and building mutual loyalty

 All

CCBPL (Coca-Cola Beverages Pakistan Limited ) plants

setup their own goal to achieve the objective

The

company goal is To increase sales

volume and gain market leadership in Lahore.

Chairman Board of Governors

Vice Chairman Executive Vice Presidents Vice Presidents Production Marketing Finance Manager

Assistant MKT
Manager Supervisor

Salesmen

Micro Environment The actors close to the company that affects its ability to serve its customersthe company, suppliers, marketing intermediaries, customer markets, competitors and publics are called macro environment.

Macro Environment

The large societal forces that affect the

microenvironment- demographic,

economic, technological and political is

called macro environment.

Market Share: 36% Coca-Cola, Pepsi 54%, Others 10%

MARKET POSITION World wide on global level CocaCola is the most popular brand and market leader and carry 60% of market share.

Coca cola is the market follower but still in Avery

strong and stable position holding 36% of the local market share with growing and increasing market share every year.

 Market

Growth:

Here we will be focusing on the different

flavors of the Coke only.
1.

Coke Classic: It was introduced in the 1886

by a pharmacist & was sold at a small scale.

2.

Vanilla Coke: Smooth taste of vanillas was added to Coke to give a refreshing feeling. Since, it was Vanilla cokes debut in 2002.

Strength:

Coca-Colas strength is that they are market leaders who successfully launched.

Coca-Colas

organizational

structure

is

of

International standards, hence it has clear cut

policies, procedures rules and regulations

Coca-Cola bottle shape is so unique and stylish than even if the name is rubbed off people will still easily identify that its Coca-Cola bottle.

Weakness:

Limitation of resources: This is the biggest weakness of Coke.

Coke is not available in small towns and in rural areas, reason being that the distribution channel of

Coke is not large

Employees in Pakistan even (GM) is not allowed to take decisions to change even smallest of things like (Instruction on bottle) on their own

Opportunities:

In Pakistan there is vast opportunity for Coke to capture 70% market share .i.e. 54% of Pepsi and 10% of others.

Increasing distributing channels and infrastructure

to ensure availability in small towns and areas

Line extension like Fanta, Coke, and Sprite in different flavors. Launch a new product it can do it successfully

Threat:

Major Threat: Pepsi and its products as it is market leader so time to pose a serious threat to Coke.

Potential Threat: New Entrants: New entrants like Maka-Cola, Pak Cola that can exploit anti Jewish and

anti war sentiments,

Nestle Products: Like juices, Milo cold coffee ,drinks, etc as well as Shezan products e.g. squashes, tetra pack

juices

 They

look forward for expanding & growing in

different markets & making a variety in their product line.

Coca

Cola in Pakistan is doing market penetration

through the selling its products to the business buyer, who are huge multinational organizations like McDonalds, Subway, Dunk in Donuts

The bottom line for the students surveyed was they liked the taste.

Peer pressure did not seem to

have a significant influence on the decision of what soda to drink.

Students also felt strongly about they decision to drink Coke Versus Pepsi.

There really does appear to be a cola war.

There are 27 different varieties of coke made by CocaCola

First bottle of Coke was sold 120 years ago on May 8, 1886 in Atlanta, Georgia.

In July 1985, Coke was the first soft drink to be enjoyed

in outer space on the space shuttle Challenger

A special space can was developed

Some of the other brands under the Coca-Cola Company are:
Sprite Barqs Root beer Dasani Dr. Pepper Fresca Hi-C Minute Maid

Currently In Pakistan there are only TWO flavor of

coke available, company can extend their portfolio by introducing new flavors.

According to the survey, Conducted by the international firm Pakistani people like less sweet cola drink. So for this coca-cola company should think about bringing a new product For example: new diet

flavors, in the market to fulfill the local need.